Unlocking The Power Of Design in Libraries

15f2b8221f247985a27a627d2ece72f0?s=47 Paul-Jervis Heath
December 05, 2018

Unlocking The Power Of Design in Libraries

Design is a practical, self-correcting, problem-solving process. This perhaps explains why many businesses have woken up to ‘design thinking’ as a way to solve intractable, strategic problems. In this keynote address at the Library Assessment Conference award-winning designer, Paul-Jervis Heath, shares his experience of applying design in libraries and focusing library strategy on the genuine needs of users through the design process.


Paul-Jervis Heath

December 05, 2018


  1. MODERN HUMAN http://modernhuman.co @modhuman UNLOCKING THE POWER OF DESIGN IN

    LIBRARIES Paul-Jervis Heath: Founding Principal, Modern Human
  2. Paul-Jervis Heath Principal & Chief Designer Modern Human MODERN HUMAN

    http://modernhuman.co @modhuman
  3. MODERN HUMAN http://modernhuman.co @modhuman INFORMATION What information is provided and

    at what stage INTERACTION How people use the product or service in order to achieve their goals STRUCTURE The structural relationships between channels, touchpoints, components and features CONCEPT How the product or service delivers the proposition PROPOSITION The value offered to customers from using the product or service DESIGN STRATEGY CONCEPTUAL DESIGN DETAILED DESIGN STYLING The visible elements of the product or service
  4. http://modernhuman.co @modhuman MODERN HUMAN

  5. MODERN HUMAN http://modernhuman.co @modhuman IMMERSE INSPIRE INVENT IMAGINE

  6. MODERN HUMAN http://modernhuman.co @modhuman Design thinking uses elements from the

    designer's toolkit like empathy and experimentation to arrive at innovative solutions.
  7. Synthesis as a problem solving strategy The Scientists and the

    Architects http://modernhuman.co @modhuman MODERN HUMAN
  8. MODERN HUMAN http://modernhuman.co @modhuman By using design thinking, you make

    decisions based on what future customers really need instead of relying only on historical data or making risky bets based on instinct instead of evidence.
  9. MODERN HUMAN http://modernhuman.co @modhuman

  10. Our chimp brains Decision-making, the limbic system and the neocortex

    http://modernhuman.co @modhuman MODERN HUMAN
  11. MODERN HUMAN http://modernhuman.co @modhuman Assess success of changes over time

    Implement incremental or major changes to what’s offered to customers and how. Information that defines very specifically what 
 has happened. Information that defines patterns & trends in what has happened & can identify influencing factors. Explains why something is or isn’t happening and inspires and directs new opportunities. Reinvent what is offered to customers and how. WHAT WHY OBSERVE & LISTEN FACTS FINDINGS INSIGHTS REPORT ACTION STRATEGY RESPOND MONITOR REACT TRANSFORM
  12. MODERN HUMAN http://modernhuman.co @modhuman IMMERSE INSPIRE INVENT IMAGINE

  13. Protolib Prototyping new types of 
 library space MODERN HUMAN

    http://modernhuman.co @modhuman
  14. MODERN HUMAN http://modernhuman.co @modhuman 41 PARTICIPANTS 21 days LENGTH OF

    STUDY 1,361 DIARY ENTRIES 25 Undergraduates 8 MPhil 8 PhD 16,332 INDIVIDUAL DATA POINTS 16 Disciplines Asian and Middle Eastern Studies; Anglo-Saxon, Norse and Celtic; Business (MBA); Computer Science; Economics; Education; Engineering; English; Geography; History; Human, Social and Political Sciences; Law; Mathematics; Modern and Medieval Languages; Natural Sciences; Philosophy. 16 Colleges Churchill, Clare, Corpus Christi, Downing, Fitzwilliam, Hughes Hall, King’s, Magdelene, Murray Edwards, Pembroke, Queen’s, Robinson, Selwyn, St Catherine’s, Trinity Hall, Wolfson. METHODOLOGY: Diary study in numbers
  15. MODERN HUMAN http://modernhuman.co @modhuman 50 VOLUNTEERS 317 hrs OF OBSERVATIONS

  16. MODERN HUMAN http://modernhuman.co @modhuman LENGTH OF STAY WELLBEING ACTIVITY People

    choose their working environment based on 3 factors:
  17. MODERN HUMAN http://modernhuman.co @modhuman People have an individual hierarchy of

    working activities LENGTH OF STAY HIGHER INTENSITY ENVIRONMENT LOWER INTENSITY ENVIRONMENT Reflection or break Tertiary activities Secondary activities Primary activities
  18. MODERN HUMAN http://modernhuman.co @modhuman

  19. MODERN HUMAN http://modernhuman.co @modhuman Sense of wellbeing influences choice of

  20. MODERN HUMAN http://modernhuman.co @modhuman Intended length of stay influences choice

    of environment TYPICAL LENGTH OF STAY 30-mins to 2-hours Low Intensity Environment Medium Intensity Environment TYPICAL LENGTH OF STAY 4-hours to 9-hours
  21. Codesign workshops 
 with students MODERN HUMAN http://modernhuman.co @modhuman

  22. The Power of Prototyping MODERN HUMAN http://modernhuman.co @modhuman

  23. MODERN HUMAN http://modernhuman.co @modhuman The Power of Prototyping Testing out

    a new reality
  24. Original Space MODERN HUMAN http://modernhuman.co @modhuman

  25. MODERN HUMAN http://modernhuman.co @modhuman More chairs does not result in

    a higher occupancy North Reading Room (Prototype 1.0) A more regular layout of large rectangular tables. 4 chairs to a table. North Reading room (original layout) Original layout featuring a mixture of café-style circular tables and rectangular tables.
  26. Medium intensity space Prototype 1.2 http://modernhuman.co @modhuman MODERN HUMAN

  27. MODERN HUMAN http://modernhuman.co @modhuman OR SOCIAL LAYOUT TRAIN LAYOUT

  28. MODERN HUMAN http://modernhuman.co @modhuman IDEA CONCEPT VISION

  29. A pattern language http://modernhuman.co @modhuman MODERN HUMAN

  30. MODERN HUMAN http://modernhuman.co @modhuman IDEA CONCEPT VISION

  31. Spacefinder Unlocking the abundance of library spaces at Cambridge University

    MODERN HUMAN http://modernhuman.co @modhuman
  32. MODERN HUMAN http://modernhuman.co @modhuman IMMERSE INSPIRE INVENT IMAGINE

  33. Futurelib A vision for new library services based on the

    needs of students and academics http://modernhuman.co @modhuman MODERN HUMAN
  34. MODERN HUMAN Paul-Jervis Heath pjh@modernhuman.co +44 79 7456 7823 @pauljervisheath