• When to use a smartphone • Equipment required • Planning the video • Telling the story • Capturing the Sounds • Painting the Pictures • Lighting for smartphone video • Editing options • Distribution • Optimisation
Sound of someone’s voice versus words on a page • Body language • Credibility • Be found on YouTube • Engagement • Don’t forget words and pictures on pages
will have a long shelf life • When resources are available and time is not a problem • When production quality will improve audience engagement – Training videos – Brand building videos – Rushes for broadcasters
• What do you want them to do? • What will you say or show them to get them to do this? • Who is the best person to say or show this? • What questions should you ask to get them to say this? • What pictures would back up what is being said? • Where will your story be seen? • How will you measure effectiveness?
bad sound or good sound with bad picture? • Don’t annoy the 20% who have the volume turned up • Built-in mic, shotgun mic, hand-held mic and lapel mic • Location of interviews • Dealing with wind noise • Test record then check the quality with headphones • Music backing track
shot • Shooting cutaways/B-roll – 10 second clips compensate for camera wobbles at start and finish – Framing - Wide, close-up, hands – Avoid pan and zoom but look for movement – Scribble down a shot list – Shoot 30 different cutaway clips per minute of edited film (5 mins footage per 1 min film)
shorter video to reduce editing burden • First 3 seconds are critical • Don’t start with shot of interviewee • Cutaway 2 to 5 clips each time before returning to interviewee • No front plate • Captions
to prospects • Facebook (interruption marketing) = no limit on length • Twitter (news biased) = max 2 mins 20 seconds • Instagram (arty) = square, sub 30 seconds works best • YouTube (people seeking answers) = no limits
• Pay monthly, not £1K-£2K up front • £100 pre-production fee • Then, £100 per month from publication for as long as you see value and keep the video • Option to buy copyright anytime • Call Peter on 07974 565414 • Or email [email protected] Client stories on film