Design thinking: 50 Problems 50 Days - Agri Meets Design 2014

Transcript

1. Design thinking 50 Problems in 50 Days Agri Meets Design Peter Smart Hello!
2. Peter Smart @petewsmart Agri Meets Design Design thinking
4. Peter Smart @petewsmart Agri Meets Design Design thinking
5. Agri Meets Design
6. using design Agri Meets Design 50 Problems in 50 Days Design thinking
8. 1. What is design thinking? Agri Meets Design 2. What is the process? 3. What is the value? Design thinking
9. What is design thinking? Agri Meets Design Design thinking
10. A face full of sweaty armpit Agri Meets Design Design thinking
11. Image: http://www.saak.nl/battlefield%20tour/2008%20england/london/london%20(22).jpg
12. Image: http://www.flickr.com/photos/montuschi/
13. Image: http://www.flickr.com/photos/montuschi/
14. Image: http://www.flickr.com/photos/montuschi/
19. What is design thinking? Agri Meets Design Design thinking
20. People’s needs Agri Meets Design Empathy Define Ideate Prototype Test Effective solutions Design thinking
21. Government as first resort Agri Meets Design Design thinking
22. Government as problem solvers Agri Meets Design Design thinking
23. Farmers as innovators Agri Meets Design Design thinking
24. Agri Meets Design Design thinking How does it work? Design thinking
25. Agri Meets Design A human-centered approach to problem solving Design thinking
26. Agri Meets Design People’s needs Business viability Possibilities of technology Pioneering ideas Design thinking
27. Agri Meets Design Farmers Unions Businesses Government People’s needs Design thinking
28. Empathy. Agri Meets Design Creativity. Rationality. Design thinking
29. Empathy. Agri Meets Design Creativity. Rationality. Design thinking
30. Empathy. Agri Meets Design Creativity. Rationality. Design thinking
31. Empathy. Agri Meets Design Creativity. Rationality. Design thinking
32. Agri Meets Design A human-centered approach to problem solving Design thinking
33. Agri Meets Design How do you solve problems with design thinking? Design thinking
34. Agri Meets Design Process Empathy Define Ideate Prototype Test Design thinking Source: youngsday.com
35. The crazy guy sat next to me Agri Meets Design Design thinking
36. Image: http://2.bp.blogspot.com/-sMWziP2CKHk/TmeXGU2stdI/AAAAAAAAAOQ/pCizN1WXX0U/s1600/IMG_4873.JPG
38. Image: http://2.bp.blogspot.com/-sMWziP2CKHk/TmeXGU2stdI/AAAAAAAAAOQ/pCizN1WXX0U/s1600/IMG_4873.JPG
39. Image: http://2.bp.blogspot.com/-kxubCHuXiPY/UTyhsMTdr_I/AAAAAAAABzk/CuF3rAbDHeY/s1600/lastSeat.JPG
40. Agri Meets Design 1. Information 2. Format 3. Printing Design thinking
41. Agri Meets Design What if..? • Key information was more accessible? • Boarding passes felt less awkward to handle? • Boarding passes added value to your travel? Design thinking
51. Agri Meets Design Design thinking
52. • 300,000 unique visits Agri Meets Design Design thinking
53. • 300,000 unique visits • Global news coverage Agri Meets Design Design thinking
54. • 300,000 unique visits • Global news coverage • 1000s of petitions to airlines on social media Agri Meets Design Design thinking
55. Agri Meets Design Process Empathy Define Ideate Prototype Test Design thinking
56. Agri Meets Design Understand Create Deliver Empathy Define Prototype Test Ideate Design thinking
57. Agri Meets Design Create Deliver Empathy Define Prototype Test Ideate Design thinking Understand
58. Agri Meets Design Design thinking What’s the value? Design thinking
59. Design thinking is highly collaborative Agri Meets Design Design thinking
61. Design thinking is agile Agri Meets Design Design thinking
62. Image: http://www.triciacronin.com/wp-content/uploads/2012/12/81109_Amsterdam_Leidsestraat_tram_shopping_bicycle_city_busy_061-2.jpg
67. Design thinking stimulates measurable innovation Agri Meets Design Design thinking
68. Agri Meets Design We think that government truly needs to be transformed - to think about old problems in new ways.” Bill Oates - CIO, City of Boston “ Design thinking
71. Agri Meets Design Agri Meets Design Today’s challenges Design thinking
72. Agri Meets Design Agri Meets Design Today’s challenges Design thinking
73. Agri Meets Design “The myth of innovation is that brilliant ideas leap fully formed from the minds of geniuses. The reality is that most innovations come from a process of rigorous examination through which great ideas are identified and developed before being realized as new offerings and capabilities.” Tim Brown, CEO of IDEO Design thinking
74. Design thinking Agri Meets Design Thanks!