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Design thinking: 50 Problems 50 Days - Agri Meets Design 2014

petewsmart
March 13, 2014

Design thinking: 50 Problems 50 Days - Agri Meets Design 2014

petewsmart

March 13, 2014
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  1. Design thinking
    50 Problems in 50 Days
    Agri Meets Design
    Peter Smart
    Hello!

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  2. Peter Smart
    @petewsmart
    Agri Meets Design
    Design thinking

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  4. Peter Smart
    @petewsmart
    Agri Meets Design
    Design thinking

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  5. Agri Meets Design

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  6. using design
    Agri Meets Design
    50 Problems in 50 Days
    Design thinking

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  8. 1. What is design thinking?
    Agri Meets Design
    2. What is the process?
    3. What is the value?
    Design thinking

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  9. What is
    design thinking?
    Agri Meets Design
    Design thinking

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  10. A face full of
    sweaty armpit
    Agri Meets Design
    Design thinking

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  11. Image: http://www.saak.nl/battlefield%20tour/2008%20england/london/london%20(22).jpg

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  12. Image: http://www.flickr.com/photos/montuschi/

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  13. Image: http://www.flickr.com/photos/montuschi/

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  14. Image: http://www.flickr.com/photos/montuschi/

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  19. What is
    design thinking?
    Agri Meets Design
    Design thinking

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  20. People’s needs
    Agri Meets Design
    Empathy Define Ideate Prototype Test
    Effective solutions
    Design thinking

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  21. Government
    as first resort
    Agri Meets Design
    Design thinking

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  22. Government
    as problem solvers
    Agri Meets Design
    Design thinking

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  23. Farmers
    as innovators
    Agri Meets Design
    Design thinking

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  24. Agri Meets Design
    Design thinking
    How does it work?
    Design thinking

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  25. Agri Meets Design
    A human-centered
    approach to problem
    solving
    Design thinking

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  26. Agri Meets Design
    People’s
    needs
    Business viability
    Possibilities of
    technology
    Pioneering
    ideas
    Design thinking

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  27. Agri Meets Design
    Farmers
    Unions
    Businesses
    Government
    People’s
    needs
    Design thinking

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  28. Empathy.
    Agri Meets Design
    Creativity.
    Rationality.
    Design thinking

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  29. Empathy.
    Agri Meets Design
    Creativity.
    Rationality.
    Design thinking

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  30. Empathy.
    Agri Meets Design
    Creativity.
    Rationality.
    Design thinking

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  31. Empathy.
    Agri Meets Design
    Creativity.
    Rationality.
    Design thinking

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  32. Agri Meets Design
    A human-centered
    approach to problem
    solving
    Design thinking

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  33. Agri Meets Design
    How do you solve
    problems with design
    thinking?
    Design thinking

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  34. Agri Meets Design
    Process
    Empathy Define Ideate Prototype Test
    Design thinking
    Source: youngsday.com

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  35. The crazy guy
    sat next to me
    Agri Meets Design
    Design thinking

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  36. Image: http://2.bp.blogspot.com/-sMWziP2CKHk/TmeXGU2stdI/AAAAAAAAAOQ/pCizN1WXX0U/s1600/IMG_4873.JPG

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  38. Image: http://2.bp.blogspot.com/-sMWziP2CKHk/TmeXGU2stdI/AAAAAAAAAOQ/pCizN1WXX0U/s1600/IMG_4873.JPG

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  39. Image: http://2.bp.blogspot.com/-kxubCHuXiPY/UTyhsMTdr_I/AAAAAAAABzk/CuF3rAbDHeY/s1600/lastSeat.JPG

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  40. Agri Meets Design
    1. Information
    2. Format
    3. Printing
    Design thinking

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  41. Agri Meets Design
    What if..?
    • Key information was more accessible?
    • Boarding passes felt less awkward to handle?
    • Boarding passes added value to your travel?
    Design thinking

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  51. Agri Meets Design
    Design thinking

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  52. • 300,000 unique visits
    Agri Meets Design
    Design thinking

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  53. • 300,000 unique visits
    • Global news coverage
    Agri Meets Design
    Design thinking

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  54. • 300,000 unique visits
    • Global news coverage
    • 1000s of petitions to
    airlines on social media
    Agri Meets Design
    Design thinking

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  55. Agri Meets Design
    Process
    Empathy Define Ideate Prototype Test
    Design thinking

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  56. Agri Meets Design
    Understand Create Deliver
    Empathy Define Prototype Test
    Ideate
    Design thinking

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  57. Agri Meets Design
    Create Deliver
    Empathy Define Prototype Test
    Ideate
    Design thinking
    Understand

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  58. Agri Meets Design
    Design thinking
    What’s the value?
    Design thinking

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  59. Design thinking
    is highly collaborative
    Agri Meets Design
    Design thinking

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  61. Design thinking
    is agile
    Agri Meets Design
    Design thinking

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  62. Image: http://www.triciacronin.com/wp-content/uploads/2012/12/81109_Amsterdam_Leidsestraat_tram_shopping_bicycle_city_busy_061-2.jpg

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  67. Design thinking
    stimulates measurable
    innovation
    Agri Meets Design
    Design thinking

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  68. Agri Meets Design
    We think that government
    truly needs to be transformed -
    to think about old problems in
    new ways.”
    Bill Oates - CIO, City of Boston

    Design thinking

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  71. Agri Meets Design
    Agri Meets Design
    Today’s challenges
    Design thinking

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  72. Agri Meets Design
    Agri Meets Design
    Today’s challenges
    Design thinking

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  73. Agri Meets Design
    “The myth of innovation is that brilliant ideas leap
    fully formed from the minds of geniuses. The
    reality is that most innovations come from a
    process of rigorous examination through which
    great ideas are identified and developed before
    being realized as new offerings and capabilities.”
    Tim Brown, CEO of IDEO
    Design thinking

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  74. Design thinking
    Agri Meets Design
    Thanks!

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