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Design thinking: 50 Problems 50 Days - Agri Meets Design 2014

March 13, 2014

Design thinking: 50 Problems 50 Days - Agri Meets Design 2014


March 13, 2014

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  1. 1. What is design thinking? Agri Meets Design 2. What

    is the process? 3. What is the value? Design thinking
  2. Agri Meets Design What if..? • Key information was more

    accessible? • Boarding passes felt less awkward to handle? • Boarding passes added value to your travel? Design thinking
  3. • 300,000 unique visits • Global news coverage • 1000s

    of petitions to airlines on social media Agri Meets Design Design thinking
  4. Agri Meets Design We think that government truly needs to

    be transformed - to think about old problems in new ways.” Bill Oates - CIO, City of Boston “ Design thinking
  5. Agri Meets Design “The myth of innovation is that brilliant

    ideas leap fully formed from the minds of geniuses. The reality is that most innovations come from a process of rigorous examination through which great ideas are identified and developed before being realized as new offerings and capabilities.” Tim Brown, CEO of IDEO Design thinking