Design thinking: 50 Problems 50 Days - Agri Meets Design 2014

Transcript

1. Design thinking
   50 Problems in 50 Days
   Agri Meets Design
   Peter Smart
   Hello!
   

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2. Peter Smart
   @petewsmart
   Agri Meets Design
   Design thinking
   

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4. Peter Smart
   @petewsmart
   Agri Meets Design
   Design thinking
   

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5. Agri Meets Design
   

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6. using design
   Agri Meets Design
   50 Problems in 50 Days
   Design thinking
   

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8. 1. What is design thinking?
   Agri Meets Design
   2. What is the process?
   3. What is the value?
   Design thinking
   

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9. What is
   design thinking?
   Agri Meets Design
   Design thinking
   

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10. A face full of
    sweaty armpit
    Agri Meets Design
    Design thinking
    

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11. Image: http://www.saak.nl/battlefield%20tour/2008%20england/london/london%20(22).jpg
    

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12. Image: http://www.flickr.com/photos/montuschi/
    

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13. Image: http://www.flickr.com/photos/montuschi/
    

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14. Image: http://www.flickr.com/photos/montuschi/
    

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19. What is
    design thinking?
    Agri Meets Design
    Design thinking
    

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20. People’s needs
    Agri Meets Design
    Empathy Define Ideate Prototype Test
    Effective solutions
    Design thinking
    

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21. Government
    as first resort
    Agri Meets Design
    Design thinking
    

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22. Government
    as problem solvers
    Agri Meets Design
    Design thinking
    

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23. Farmers
    as innovators
    Agri Meets Design
    Design thinking
    

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24. Agri Meets Design
    Design thinking
    How does it work?
    Design thinking
    

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25. Agri Meets Design
    A human-centered
    approach to problem
    solving
    Design thinking
    

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26. Agri Meets Design
    People’s
    needs
    Business viability
    Possibilities of
    technology
    Pioneering
    ideas
    Design thinking
    

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27. Agri Meets Design
    Farmers
    Unions
    Businesses
    Government
    People’s
    needs
    Design thinking
    

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28. Empathy.
    Agri Meets Design
    Creativity.
    Rationality.
    Design thinking
    

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29. Empathy.
    Agri Meets Design
    Creativity.
    Rationality.
    Design thinking
    

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30. Empathy.
    Agri Meets Design
    Creativity.
    Rationality.
    Design thinking
    

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31. Empathy.
    Agri Meets Design
    Creativity.
    Rationality.
    Design thinking
    

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32. Agri Meets Design
    A human-centered
    approach to problem
    solving
    Design thinking
    

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33. Agri Meets Design
    How do you solve
    problems with design
    thinking?
    Design thinking
    

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34. Agri Meets Design
    Process
    Empathy Define Ideate Prototype Test
    Design thinking
    Source: youngsday.com
    

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35. The crazy guy
    sat next to me
    Agri Meets Design
    Design thinking
    

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36. Image: http://2.bp.blogspot.com/-sMWziP2CKHk/TmeXGU2stdI/AAAAAAAAAOQ/pCizN1WXX0U/s1600/IMG_4873.JPG
    

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38. Image: http://2.bp.blogspot.com/-sMWziP2CKHk/TmeXGU2stdI/AAAAAAAAAOQ/pCizN1WXX0U/s1600/IMG_4873.JPG
    

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39. Image: http://2.bp.blogspot.com/-kxubCHuXiPY/UTyhsMTdr_I/AAAAAAAABzk/CuF3rAbDHeY/s1600/lastSeat.JPG
    

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40. Agri Meets Design
    1. Information
    2. Format
    3. Printing
    Design thinking
    

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41. Agri Meets Design
    What if..?
    • Key information was more accessible?
    • Boarding passes felt less awkward to handle?
    • Boarding passes added value to your travel?
    Design thinking
    

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51. Agri Meets Design
    Design thinking
    

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52. • 300,000 unique visits
    Agri Meets Design
    Design thinking
    

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53. • 300,000 unique visits
    • Global news coverage
    Agri Meets Design
    Design thinking
    

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54. • 300,000 unique visits
    • Global news coverage
    • 1000s of petitions to
    airlines on social media
    Agri Meets Design
    Design thinking
    

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55. Agri Meets Design
    Process
    Empathy Define Ideate Prototype Test
    Design thinking
    

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56. Agri Meets Design
    Understand Create Deliver
    Empathy Define Prototype Test
    Ideate
    Design thinking
    

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57. Agri Meets Design
    Create Deliver
    Empathy Define Prototype Test
    Ideate
    Design thinking
    Understand
    

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58. Agri Meets Design
    Design thinking
    What’s the value?
    Design thinking
    

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59. Design thinking
    is highly collaborative
    Agri Meets Design
    Design thinking
    

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61. Design thinking
    is agile
    Agri Meets Design
    Design thinking
    

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62. Image: http://www.triciacronin.com/wp-content/uploads/2012/12/81109_Amsterdam_Leidsestraat_tram_shopping_bicycle_city_busy_061-2.jpg
    

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67. Design thinking
    stimulates measurable
    innovation
    Agri Meets Design
    Design thinking
    

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68. Agri Meets Design
    We think that government
    truly needs to be transformed -
    to think about old problems in
    new ways.”
    Bill Oates - CIO, City of Boston
    “
    Design thinking
    

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71. Agri Meets Design
    Agri Meets Design
    Today’s challenges
    Design thinking
    

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72. Agri Meets Design
    Agri Meets Design
    Today’s challenges
    Design thinking
    

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73. Agri Meets Design
    “The myth of innovation is that brilliant ideas leap
    fully formed from the minds of geniuses. The
    reality is that most innovations come from a
    process of rigorous examination through which
    great ideas are identified and developed before
    being realized as new offerings and capabilities.”
    Tim Brown, CEO of IDEO
    Design thinking
    

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74. Design thinking
    Agri Meets Design
    Thanks!
    

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