Upgrade to Pro — share decks privately, control downloads, hide ads and more …

You Live and Die by Your Ideas

You Live and Die by Your Ideas

Slides from my talk at UX London 2014

petewsmart

May 29, 2014
Tweet

More Decks by petewsmart

Other Decks in Design

Transcript

  1. You live and die
    by your ideas
    @petewsmart - UX London 2014
    Peter Smart
    Hello!

    View full-size slide

  2. Peter Smart
    @petewsmart
    tweet at me baby!
    @petewsmart - UX London 2014
    A little intro

    View full-size slide

  3. Peter Smart
    @petewsmart
    tweet at me baby!
    @petewsmart - UX London 2014
    A little intro

    View full-size slide

  4. Flights Res
    Arrivals
    Departures
    Disruption
    Punctuality
    Diversions
    53%
    ARtG
    Arrivals trend
    55%
    RtG
    Flights overview
    Terminal 5
    Overview
    @petewsmart - UX London 2014
    A little intro

    View full-size slide

  5. @petewsmart - UX London 2014
    A little intro
    50 Problems
    in 50 Days

    View full-size slide

  6. @petewsmart - UX London 2014
    Process
    Key user groups

    View full-size slide

  7. @petewsmart - UX London 2014
    Process
    Key user groups
    1. Passengers
    2. Airline staff
    3. Machines

    View full-size slide

  8. @petewsmart - UX London 2014
    Process
    Key limitations

    View full-size slide

  9. @petewsmart - UX London 2014
    Process
    Key limitations
    1. Information
    2. Format
    3. Printing

    View full-size slide

  10. @petewsmart - UX London 2014
    Process
    What if?
    1. Information was more accessible?
    2. Passes felt less awkward to handle?
    3. Passes added value to your travel?

    View full-size slide

  11. @petewsmart - UX London 2014
    Process

    View full-size slide

  12. _ 300,000 unique visits
    @petewsmart - UX London 2014
    Process

    View full-size slide

  13. _ 300,000 unique visits
    _ Global news coverage
    @petewsmart - UX London 2014
    Process

    View full-size slide

  14. _ 300,000 unique visits
    _ Global news coverage
    _ 1000s of petitions to airlines
    @petewsmart - UX London 2014
    Process

    View full-size slide

  15. _ 300,000 unique visits
    _ Global news coverage
    _ 1000s of petitions to airlines
    @petewsmart - UX London 2014
    Process

    View full-size slide

  16. What about
    when it counts?

    View full-size slide

  17. @petewsmart - UX London 2014
    Process
    We live and die
    by our ideas

    View full-size slide

  18. @petewsmart - UX London 2014
    Process
    We live and die
    by our ideas
    Product design / Service design
    Health systems / Finance / Welfare
    Business models / management / strategy

    View full-size slide

  19. Vigilance theory
    Strong
    Attention
    Weak
    Time
    Sternberg, Robert (2009). Cognitive Psychology. Belmont: CA: Wadworth Cengage Learning. p. 142.

    View full-size slide

  20. @petewsmart - UX London 2014
    Process
    We live and die
    by our ideas
    Product design / Service design
    Health systems / Finance / Welfare
    Business models / management / strategy

    View full-size slide

  21. @petewsmart - UX London 2014
    Hasta la vista baby!

    View full-size slide

  22. Flex your
    muscles!
    @petewsmart - UX London 2014
    Hasta la vista baby!

    View full-size slide

  23. @petewsmart - UX London 2014
    Now for some wisdom...
    “The myth of innovation is that brilliant ideas
    leap fully formed from the minds of geniuses.
    The reality is that most innovations come from
    a process of rigorous examination through
    which great ideas are identified and developed.”
    Tim Brown, IDEO

    View full-size slide

  24. @petewsmart - UX London 2014
    Hasta la vista baby!

    View full-size slide

  25. @petewsmart - UX London 2014
    1. Stretch
    2. Eat right
    3. Rest
    Hasta la vista baby!

    View full-size slide

  26. Push yourself out of
    your comfort zone
    @petewsmart - UX London 2014
    Stretch

    View full-size slide

  27. Push yourself out of
    your comfort zone
    @petewsmart - UX London 2014
    Stretch

    View full-size slide

  28. @petewsmart - UX London 2014
    The learning zone
    Oh sh!t panic zone
    Learning zone
    Comfort zone
    Source:
    White, Alasdair A. K. (2009): From Comfort Zone to
    Performance Management. White & MacLean Publishing.

    View full-size slide

  29. Performance
    Arousal
    Low
    High
    Weak
    Strong
    The Yerkes-Dodson Law
    Source: Diamond DM, et al. (2007). "The Temporal Dynamics Model of Emotional Memory
    Processing: A Synthesis on the Neurobiological Basis of Stress-Induced Amnesia,
    Flashbulb and Traumatic Memories, and the Yerkes-Dodson Law". Neural Plasticity: 33.

    View full-size slide

  30. @petewsmart - UX London 2014
    The learning zone
    Oh sh!t panic zone
    Learning zone
    Comfort zone
    Source:
    White, Alasdair A. K. (2009): From Comfort Zone to
    Performance Management. White & MacLean Publishing.

    View full-size slide

  31. @petewsmart - UX London 2014
    A design adventure
    50 Problems
    in 50 Days

    View full-size slide

  32. @petewsmart - UX London 2014
    A design adventure

    View full-size slide

  33. Push yourself out of
    your comfort zone
    @petewsmart - UX London 2014
    Stretch

    View full-size slide

  34. Generate 100 ideas
    @petewsmart - UX London 2014
    Stretch

    View full-size slide

  35. Flash design
    @petewsmart - UX London 2014
    Stretch

    View full-size slide

  36. Personal pursuits
    @petewsmart - UX London 2014
    Stretch

    View full-size slide

  37. Paper prototyping
    @petewsmart - UX London 2014
    Stretch

    View full-size slide

  38. Take a step back
    @petewsmart - UX London 2014
    Stretch

    View full-size slide

  39. !??????!
    @petewsmart - UX London 2014

    View full-size slide

  40. 1. Stretch
    2. Eat right
    3. Rest

    View full-size slide

  41. @petewsmart - UX London 2014
    Fin.
    Thank you!
    @petewsmart
    [email protected]
    Or say hi

    View full-size slide

  42. @petewsmart - UX London 2014
    Fin.
    Thank you!
    @petewsmart
    [email protected]
    Or say hi

    View full-size slide