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You Live and Die by Your Ideas

You Live and Die by Your Ideas

Slides from my talk at UX London 2014

petewsmart

May 29, 2014
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  1. You live and die
    by your ideas
    @petewsmart - UX London 2014
    Peter Smart
    Hello!

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  2. Peter Smart
    @petewsmart
    tweet at me baby!
    @petewsmart - UX London 2014
    A little intro

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  4. Peter Smart
    @petewsmart
    tweet at me baby!
    @petewsmart - UX London 2014
    A little intro

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  5. Flights Res
    Arrivals
    Departures
    Disruption
    Punctuality
    Diversions
    53%
    ARtG
    Arrivals trend
    55%
    RtG
    Flights overview
    Terminal 5
    Overview
    @petewsmart - UX London 2014
    A little intro

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  6. @petewsmart - UX London 2014
    A little intro
    50 Problems
    in 50 Days

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  14. @petewsmart - UX London 2014
    Process
    Key user groups

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  15. @petewsmart - UX London 2014
    Process
    Key user groups
    1. Passengers
    2. Airline staff
    3. Machines

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  16. @petewsmart - UX London 2014
    Process
    Key limitations

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  17. @petewsmart - UX London 2014
    Process
    Key limitations
    1. Information
    2. Format
    3. Printing

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  18. @petewsmart - UX London 2014
    Process
    What if?
    1. Information was more accessible?
    2. Passes felt less awkward to handle?
    3. Passes added value to your travel?

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  27. @petewsmart - UX London 2014
    Process

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  28. _ 300,000 unique visits
    @petewsmart - UX London 2014
    Process

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  29. _ 300,000 unique visits
    _ Global news coverage
    @petewsmart - UX London 2014
    Process

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  30. _ 300,000 unique visits
    _ Global news coverage
    _ 1000s of petitions to airlines
    @petewsmart - UX London 2014
    Process

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  31. _ 300,000 unique visits
    _ Global news coverage
    _ 1000s of petitions to airlines
    @petewsmart - UX London 2014
    Process

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  32. What about
    when it counts?

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  33. @petewsmart - UX London 2014
    Process
    We live and die
    by our ideas

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  34. @petewsmart - UX London 2014
    Process
    We live and die
    by our ideas
    Product design / Service design
    Health systems / Finance / Welfare
    Business models / management / strategy

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  35. Vigilance theory
    Strong
    Attention
    Weak
    Time
    Sternberg, Robert (2009). Cognitive Psychology. Belmont: CA: Wadworth Cengage Learning. p. 142.

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  36. @petewsmart - UX London 2014
    Process
    We live and die
    by our ideas
    Product design / Service design
    Health systems / Finance / Welfare
    Business models / management / strategy

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  38. @petewsmart - UX London 2014
    Hasta la vista baby!

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  39. Flex your
    muscles!
    @petewsmart - UX London 2014
    Hasta la vista baby!

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  40. @petewsmart - UX London 2014
    Now for some wisdom...
    “The myth of innovation is that brilliant ideas
    leap fully formed from the minds of geniuses.
    The reality is that most innovations come from
    a process of rigorous examination through
    which great ideas are identified and developed.”
    Tim Brown, IDEO

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  41. @petewsmart - UX London 2014
    Hasta la vista baby!

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  42. @petewsmart - UX London 2014
    1. Stretch
    2. Eat right
    3. Rest
    Hasta la vista baby!

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  43. Push yourself out of
    your comfort zone
    @petewsmart - UX London 2014
    Stretch

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  44. Push yourself out of
    your comfort zone
    @petewsmart - UX London 2014
    Stretch

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  45. @petewsmart - UX London 2014
    The learning zone
    Oh sh!t panic zone
    Learning zone
    Comfort zone
    Source:
    White, Alasdair A. K. (2009): From Comfort Zone to
    Performance Management. White & MacLean Publishing.

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  46. Performance
    Arousal
    Low
    High
    Weak
    Strong
    The Yerkes-Dodson Law
    Source: Diamond DM, et al. (2007). "The Temporal Dynamics Model of Emotional Memory
    Processing: A Synthesis on the Neurobiological Basis of Stress-Induced Amnesia,
    Flashbulb and Traumatic Memories, and the Yerkes-Dodson Law". Neural Plasticity: 33.

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  47. @petewsmart - UX London 2014
    The learning zone
    Oh sh!t panic zone
    Learning zone
    Comfort zone
    Source:
    White, Alasdair A. K. (2009): From Comfort Zone to
    Performance Management. White & MacLean Publishing.

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  48. @petewsmart - UX London 2014
    A design adventure
    50 Problems
    in 50 Days

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  49. @petewsmart - UX London 2014
    A design adventure

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  50. Push yourself out of
    your comfort zone
    @petewsmart - UX London 2014
    Stretch

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  51. Generate 100 ideas
    @petewsmart - UX London 2014
    Stretch

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  52. Flash design
    @petewsmart - UX London 2014
    Stretch

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  53. Personal pursuits
    @petewsmart - UX London 2014
    Stretch

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  54. Paper prototyping
    @petewsmart - UX London 2014
    Stretch

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  55. Take a step back
    @petewsmart - UX London 2014
    Stretch

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  56. !??????!
    @petewsmart - UX London 2014

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  58. 1. Stretch
    2. Eat right
    3. Rest

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  59. @petewsmart - UX London 2014
    Fin.
    Thank you!
    @petewsmart
    [email protected]
    Or say hi

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  60. @petewsmart - UX London 2014
    Fin.
    Thank you!
    @petewsmart
    [email protected]
    Or say hi

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