You Live and Die by Your Ideas

Slides from my talk at UX London 2014

1. You live and die by your ideas @petewsmart - UX London 2014 Peter Smart Hello!
2. Peter Smart @petewsmart tweet at me baby! @petewsmart - UX London 2014 A little intro
4. Peter Smart @petewsmart tweet at me baby! @petewsmart - UX London 2014 A little intro
5. Flights Res Arrivals Departures Disruption Punctuality Diversions 53% ARtG Arrivals trend 55% RtG Flights overview Terminal 5 Overview @petewsmart - UX London 2014 A little intro
6. @petewsmart - UX London 2014 A little intro 50 Problems in 50 Days
14. @petewsmart - UX London 2014 Process Key user groups
15. @petewsmart - UX London 2014 Process Key user groups 1. Passengers 2. Airline staff 3. Machines
16. @petewsmart - UX London 2014 Process Key limitations
17. @petewsmart - UX London 2014 Process Key limitations 1. Information 2. Format 3. Printing
18. @petewsmart - UX London 2014 Process What if? 1. Information was more accessible? 2. Passes felt less awkward to handle? 3. Passes added value to your travel?
27. @petewsmart - UX London 2014 Process
28. _ 300,000 unique visits @petewsmart - UX London 2014 Process
29. _ 300,000 unique visits _ Global news coverage @petewsmart - UX London 2014 Process
30. _ 300,000 unique visits _ Global news coverage _ 1000s of petitions to airlines @petewsmart - UX London 2014 Process
31. _ 300,000 unique visits _ Global news coverage _ 1000s of petitions to airlines @petewsmart - UX London 2014 Process
32. What about when it counts?
33. @petewsmart - UX London 2014 Process We live and die by our ideas
34. @petewsmart - UX London 2014 Process We live and die by our ideas Product design / Service design Health systems / Finance / Welfare Business models / management / strategy
35. Vigilance theory Strong Attention Weak Time Sternberg, Robert (2009). Cognitive Psychology. Belmont: CA: Wadworth Cengage Learning. p. 142.
36. @petewsmart - UX London 2014 Process We live and die by our ideas Product design / Service design Health systems / Finance / Welfare Business models / management / strategy
38. @petewsmart - UX London 2014 Hasta la vista baby!
39. Flex your muscles! @petewsmart - UX London 2014 Hasta la vista baby!
40. @petewsmart - UX London 2014 Now for some wisdom... “The myth of innovation is that brilliant ideas leap fully formed from the minds of geniuses. The reality is that most innovations come from a process of rigorous examination through which great ideas are identified and developed.” Tim Brown, IDEO
41. @petewsmart - UX London 2014 Hasta la vista baby!
42. @petewsmart - UX London 2014 1. Stretch 2. Eat right 3. Rest Hasta la vista baby!
43. Push yourself out of your comfort zone @petewsmart - UX London 2014 Stretch
44. Push yourself out of your comfort zone @petewsmart - UX London 2014 Stretch
45. @petewsmart - UX London 2014 The learning zone Oh sh!t panic zone Learning zone Comfort zone Source: White, Alasdair A. K. (2009): From Comfort Zone to Performance Management. White & MacLean Publishing.
46. Performance Arousal Low High Weak Strong The Yerkes-Dodson Law Source: Diamond DM, et al. (2007). "The Temporal Dynamics Model of Emotional Memory Processing: A Synthesis on the Neurobiological Basis of Stress-Induced Amnesia, Flashbulb and Traumatic Memories, and the Yerkes-Dodson Law". Neural Plasticity: 33.
47. @petewsmart - UX London 2014 The learning zone Oh sh!t panic zone Learning zone Comfort zone Source: White, Alasdair A. K. (2009): From Comfort Zone to Performance Management. White & MacLean Publishing.
48. @petewsmart - UX London 2014 A design adventure 50 Problems in 50 Days
49. @petewsmart - UX London 2014 A design adventure
50. Push yourself out of your comfort zone @petewsmart - UX London 2014 Stretch
51. Generate 100 ideas @petewsmart - UX London 2014 Stretch
52. Flash design @petewsmart - UX London 2014 Stretch
53. Personal pursuits @petewsmart - UX London 2014 Stretch
54. Paper prototyping @petewsmart - UX London 2014 Stretch
55. Take a step back @petewsmart - UX London 2014 Stretch
56. !??????! @petewsmart - UX London 2014
58. 1. Stretch 2. Eat right 3. Rest
59. @petewsmart - UX London 2014 Fin. Thank you! @petewsmart hello@petesmart.co.uk Or say hi
60. @petewsmart - UX London 2014 Fin. Thank you! @petewsmart hello@petesmart.co.uk Or say hi