You Live and Die by Your Ideas

Slides from my talk at UX London 2014

Transcript

1. You live and die
   by your ideas
   @petewsmart - UX London 2014
   Peter Smart
   Hello!
   

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2. Peter Smart
   @petewsmart
   tweet at me baby!
   @petewsmart - UX London 2014
   A little intro
   

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4. Peter Smart
   @petewsmart
   tweet at me baby!
   @petewsmart - UX London 2014
   A little intro
   

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5. Flights Res
   Arrivals
   Departures
   Disruption
   Punctuality
   Diversions
   53%
   ARtG
   Arrivals trend
   55%
   RtG
   Flights overview
   Terminal 5
   Overview
   @petewsmart - UX London 2014
   A little intro
   

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6. @petewsmart - UX London 2014
   A little intro
   50 Problems
   in 50 Days
   

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14. @petewsmart - UX London 2014
    Process
    Key user groups
    

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15. @petewsmart - UX London 2014
    Process
    Key user groups
    1. Passengers
    2. Airline staff
    3. Machines
    

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16. @petewsmart - UX London 2014
    Process
    Key limitations
    

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17. @petewsmart - UX London 2014
    Process
    Key limitations
    1. Information
    2. Format
    3. Printing
    

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18. @petewsmart - UX London 2014
    Process
    What if?
    1. Information was more accessible?
    2. Passes felt less awkward to handle?
    3. Passes added value to your travel?
    

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27. @petewsmart - UX London 2014
    Process
    

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28. _ 300,000 unique visits
    @petewsmart - UX London 2014
    Process
    

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29. _ 300,000 unique visits
    _ Global news coverage
    @petewsmart - UX London 2014
    Process
    

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30. _ 300,000 unique visits
    _ Global news coverage
    _ 1000s of petitions to airlines
    @petewsmart - UX London 2014
    Process
    

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31. _ 300,000 unique visits
    _ Global news coverage
    _ 1000s of petitions to airlines
    @petewsmart - UX London 2014
    Process
    

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32. What about
    when it counts?
    

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33. @petewsmart - UX London 2014
    Process
    We live and die
    by our ideas
    

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34. @petewsmart - UX London 2014
    Process
    We live and die
    by our ideas
    Product design / Service design
    Health systems / Finance / Welfare
    Business models / management / strategy
    

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35. Vigilance theory
    Strong
    Attention
    Weak
    Time
    Sternberg, Robert (2009). Cognitive Psychology. Belmont: CA: Wadworth Cengage Learning. p. 142.
    

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36. @petewsmart - UX London 2014
    Process
    We live and die
    by our ideas
    Product design / Service design
    Health systems / Finance / Welfare
    Business models / management / strategy
    

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38. @petewsmart - UX London 2014
    Hasta la vista baby!
    

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39. Flex your
    muscles!
    @petewsmart - UX London 2014
    Hasta la vista baby!
    

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40. @petewsmart - UX London 2014
    Now for some wisdom...
    “The myth of innovation is that brilliant ideas
    leap fully formed from the minds of geniuses.
    The reality is that most innovations come from
    a process of rigorous examination through
    which great ideas are identified and developed.”
    Tim Brown, IDEO
    

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41. @petewsmart - UX London 2014
    Hasta la vista baby!
    

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42. @petewsmart - UX London 2014
    1. Stretch
    2. Eat right
    3. Rest
    Hasta la vista baby!
    

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43. Push yourself out of
    your comfort zone
    @petewsmart - UX London 2014
    Stretch
    

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44. Push yourself out of
    your comfort zone
    @petewsmart - UX London 2014
    Stretch
    

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45. @petewsmart - UX London 2014
    The learning zone
    Oh sh!t panic zone
    Learning zone
    Comfort zone
    Source:
    White, Alasdair A. K. (2009): From Comfort Zone to
    Performance Management. White & MacLean Publishing.
    

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46. Performance
    Arousal
    Low
    High
    Weak
    Strong
    The Yerkes-Dodson Law
    Source: Diamond DM, et al. (2007). "The Temporal Dynamics Model of Emotional Memory
    Processing: A Synthesis on the Neurobiological Basis of Stress-Induced Amnesia,
    Flashbulb and Traumatic Memories, and the Yerkes-Dodson Law". Neural Plasticity: 33.
    

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47. @petewsmart - UX London 2014
    The learning zone
    Oh sh!t panic zone
    Learning zone
    Comfort zone
    Source:
    White, Alasdair A. K. (2009): From Comfort Zone to
    Performance Management. White & MacLean Publishing.
    

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48. @petewsmart - UX London 2014
    A design adventure
    50 Problems
    in 50 Days
    

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49. @petewsmart - UX London 2014
    A design adventure
    

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50. Push yourself out of
    your comfort zone
    @petewsmart - UX London 2014
    Stretch
    

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51. Generate 100 ideas
    @petewsmart - UX London 2014
    Stretch
    

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52. Flash design
    @petewsmart - UX London 2014
    Stretch
    

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53. Personal pursuits
    @petewsmart - UX London 2014
    Stretch
    

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54. Paper prototyping
    @petewsmart - UX London 2014
    Stretch
    

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55. Take a step back
    @petewsmart - UX London 2014
    Stretch
    

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56. !??????!
    @petewsmart - UX London 2014
    

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58. 1. Stretch
    2. Eat right
    3. Rest
    

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59. @petewsmart - UX London 2014
    Fin.
    Thank you!
    @petewsmart
    hello@petesmart.co.uk
    Or say hi
    

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60. @petewsmart - UX London 2014
    Fin.
    Thank you!
    @petewsmart
    hello@petesmart.co.uk
    Or say hi
    

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