@petewsmart - UX London 2014 Process What if? 1. Information was more accessible? 2. Passes felt less awkward to handle? 3. Passes added value to your travel?
@petewsmart - UX London 2014 Process We live and die by our ideas Product design / Service design Health systems / Finance / Welfare Business models / management / strategy
@petewsmart - UX London 2014 Process We live and die by our ideas Product design / Service design Health systems / Finance / Welfare Business models / management / strategy
@petewsmart - UX London 2014 Now for some wisdom... “The myth of innovation is that brilliant ideas leap fully formed from the minds of geniuses. The reality is that most innovations come from a process of rigorous examination through which great ideas are identified and developed.” Tim Brown, IDEO
@petewsmart - UX London 2014 The learning zone Oh sh!t panic zone Learning zone Comfort zone Source: White, Alasdair A. K. (2009): From Comfort Zone to Performance Management. White & MacLean Publishing.
Performance Arousal Low High Weak Strong The Yerkes-Dodson Law Source: Diamond DM, et al. (2007). "The Temporal Dynamics Model of Emotional Memory Processing: A Synthesis on the Neurobiological Basis of Stress-Induced Amnesia, Flashbulb and Traumatic Memories, and the Yerkes-Dodson Law". Neural Plasticity: 33.
@petewsmart - UX London 2014 The learning zone Oh sh!t panic zone Learning zone Comfort zone Source: White, Alasdair A. K. (2009): From Comfort Zone to Performance Management. White & MacLean Publishing.