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You Live and Die by Your Ideas

You Live and Die by Your Ideas

Slides from my talk at UX London 2014

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petewsmart

May 29, 2014
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  1. You live and die by your ideas @petewsmart - UX

    London 2014 Peter Smart Hello!
  2. Peter Smart @petewsmart tweet at me baby! @petewsmart - UX

    London 2014 A little intro
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  4. Peter Smart @petewsmart tweet at me baby! @petewsmart - UX

    London 2014 A little intro
  5. Flights Res Arrivals Departures Disruption Punctuality Diversions 53% ARtG Arrivals

    trend 55% RtG Flights overview Terminal 5 Overview @petewsmart - UX London 2014 A little intro
  6. @petewsmart - UX London 2014 A little intro 50 Problems

    in 50 Days
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  14. @petewsmart - UX London 2014 Process Key user groups

  15. @petewsmart - UX London 2014 Process Key user groups 1.

    Passengers 2. Airline staff 3. Machines
  16. @petewsmart - UX London 2014 Process Key limitations

  17. @petewsmart - UX London 2014 Process Key limitations 1. Information

    2. Format 3. Printing
  18. @petewsmart - UX London 2014 Process What if? 1. Information

    was more accessible? 2. Passes felt less awkward to handle? 3. Passes added value to your travel?
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  27. @petewsmart - UX London 2014 Process

  28. _ 300,000 unique visits @petewsmart - UX London 2014 Process

  29. _ 300,000 unique visits _ Global news coverage @petewsmart -

    UX London 2014 Process
  30. _ 300,000 unique visits _ Global news coverage _ 1000s

    of petitions to airlines @petewsmart - UX London 2014 Process
  31. _ 300,000 unique visits _ Global news coverage _ 1000s

    of petitions to airlines @petewsmart - UX London 2014 Process
  32. What about when it counts?

  33. @petewsmart - UX London 2014 Process We live and die

    by our ideas
  34. @petewsmart - UX London 2014 Process We live and die

    by our ideas Product design / Service design Health systems / Finance / Welfare Business models / management / strategy
  35. Vigilance theory Strong Attention Weak Time Sternberg, Robert (2009). Cognitive

    Psychology. Belmont: CA: Wadworth Cengage Learning. p. 142.
  36. @petewsmart - UX London 2014 Process We live and die

    by our ideas Product design / Service design Health systems / Finance / Welfare Business models / management / strategy
  37. None
  38. @petewsmart - UX London 2014 Hasta la vista baby!

  39. Flex your muscles! @petewsmart - UX London 2014 Hasta la

    vista baby!
  40. @petewsmart - UX London 2014 Now for some wisdom... “The

    myth of innovation is that brilliant ideas leap fully formed from the minds of geniuses. The reality is that most innovations come from a process of rigorous examination through which great ideas are identified and developed.” Tim Brown, IDEO
  41. @petewsmart - UX London 2014 Hasta la vista baby!

  42. @petewsmart - UX London 2014 1. Stretch 2. Eat right

    3. Rest Hasta la vista baby!
  43. Push yourself out of your comfort zone @petewsmart - UX

    London 2014 Stretch
  44. Push yourself out of your comfort zone @petewsmart - UX

    London 2014 Stretch
  45. @petewsmart - UX London 2014 The learning zone Oh sh!t

    panic zone Learning zone Comfort zone Source: White, Alasdair A. K. (2009): From Comfort Zone to Performance Management. White & MacLean Publishing.
  46. Performance Arousal Low High Weak Strong The Yerkes-Dodson Law Source:

    Diamond DM, et al. (2007). "The Temporal Dynamics Model of Emotional Memory Processing: A Synthesis on the Neurobiological Basis of Stress-Induced Amnesia, Flashbulb and Traumatic Memories, and the Yerkes-Dodson Law". Neural Plasticity: 33.
  47. @petewsmart - UX London 2014 The learning zone Oh sh!t

    panic zone Learning zone Comfort zone Source: White, Alasdair A. K. (2009): From Comfort Zone to Performance Management. White & MacLean Publishing.
  48. @petewsmart - UX London 2014 A design adventure 50 Problems

    in 50 Days
  49. @petewsmart - UX London 2014 A design adventure

  50. Push yourself out of your comfort zone @petewsmart - UX

    London 2014 Stretch
  51. Generate 100 ideas @petewsmart - UX London 2014 Stretch

  52. Flash design @petewsmart - UX London 2014 Stretch

  53. Personal pursuits @petewsmart - UX London 2014 Stretch

  54. Paper prototyping @petewsmart - UX London 2014 Stretch

  55. Take a step back @petewsmart - UX London 2014 Stretch

  56. !??????! @petewsmart - UX London 2014

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  58. 1. Stretch 2. Eat right 3. Rest

  59. @petewsmart - UX London 2014 Fin. Thank you! @petewsmart hello@petesmart.co.uk

    Or say hi
  60. @petewsmart - UX London 2014 Fin. Thank you! @petewsmart hello@petesmart.co.uk

    Or say hi