How to work with UX Designers

What Product Managers can do to improve collaboration with UX.

Transcript

1. How to work with UX Designers. @philsuter
3. Everybody wants to be successful.
5. Interviews with 12 UX Designers.
6. What makes a good PM? What are a PM’s main responsibilities?
7. What can a PM do to make collaboration with UX work well? What should a PM not do?
8. 6 areas to think about.
9. You provide and protect focus. 1
10. Tactic Product Strategy Vision Roman Pichler
11. Tactic PM Vision
12. Tactic PM Vision Stakeholder Stakeholder Stakeholder Stakeholder
13. «You can be either a shit funnel or a shit umbrella.» Todd Jackson
14. I love it! Me too! Stakeholders
15. I love it! Me too! Users Stakeholders
16. Trust the team. 2
17. «Challenge design decisions – but don’t try to overrule them.» «Don’t try to decide everything, trust the experts.» «Don’t micromanage.»
18. «The real art is to let people do things that you disagree with.» Mark Zuckerberg
19. Winner on ImmoScout24
20. Winner on anibis.ch
21. Who decides what the MVP is? 3
22. Useful Usable Feasible MVP
23. Useful Usable Feasible MVP People can figure out how to use it. People choose to buy or use it. You can build it and deliver it.
24. The user decides what the MVP is.
25. Henrik Kniberg
31. Don’t mix up MVP with experiment.
32. Who owns user research? 4
34. Problem Space Solution Space Research Synthesis Ideate/Design Implement Diverge Diverge C onverge C onverge
35. Problem Space Solution Space D esk R esearch Interview s O pportunities Prioritize
36. Problem Space Solution Space D esk R esearch Interview s O pportunities Prioritize Ideate D esign D esign C ritique Prototype Test Im plem ent R elease
37. Problem Space Solution Space PM UX Dev Handoff Handoff Handoff UR
39. Problem Space Solution Space D esk R esearch Interview s O pportunities Prioritize Ideate D esign D esign C ritique Prototype Test Im plem ent R elease
40. Problem Space Solution Space D esk R esearch Interview s O pportunities Prioritize PM UX Dev
41. Problem Space Solution Space D esk R esearch Interview s O pportunities Prioritize Ideate D esign D esign C ritique Prototype Test Im plem ent R elease PM UX Dev
42. No handoffs.
43. Iterations are your friend. 5
45. Make it perfect for the first version Takes more time... No time for iterations
46. Your product
47. Commit to iterations.
48. «UX designers value things that can't be measured in a meaningful way.» Julie Zhou 6
50. Booking.com’s UX Designer* * actual footage
52. User trust. Coherence. Clarity. Quality.
55. Attention to detail is what can make a good product great.
56. Be a shit umbrella. Trust your team. MVP ≠ Experiment
57. Work without handoffs. Iterate. Iterate. Iterate. Pay attention to details.
58. Yeah, well, you know, that's just, like, your opinion, man.
59. Let’s discuss! @philsuter