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How to work with UX Designers
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Phil
March 12, 2019
Business
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15
How to work with UX Designers
What Product Managers can do to improve collaboration with UX.
Phil
March 12, 2019
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Transcript
How to work with UX Designers. @philsuter
None
Everybody wants to be successful.
None
Interviews with 12 UX Designers.
What makes a good PM? What are a PM’s main
responsibilities?
What can a PM do to make collaboration with UX
work well? What should a PM not do?
6 areas to think about.
You provide and protect focus. 1
Tactic Product Strategy Vision Roman Pichler
Tactic PM Vision
Tactic PM Vision Stakeholder Stakeholder Stakeholder Stakeholder
«You can be either a shit funnel or a shit
umbrella.» Todd Jackson
I love it! Me too! Stakeholders
I love it! Me too! Users Stakeholders
Trust the team. 2
«Challenge design decisions – but don’t try to overrule them.»
«Don’t try to decide everything, trust the experts.» «Don’t micromanage.»
«The real art is to let people do things that
you disagree with.» Mark Zuckerberg
Winner on ImmoScout24
Winner on anibis.ch
Who decides what the MVP is? 3
Useful Usable Feasible MVP
Useful Usable Feasible MVP People can figure out how to
use it. People choose to buy or use it. You can build it and deliver it.
The user decides what the MVP is.
Henrik Kniberg
None
None
None
None
None
Don’t mix up MVP with experiment.
Who owns user research? 4
None
Problem Space Solution Space Research Synthesis Ideate/Design Implement Diverge Diverge
C onverge C onverge
Problem Space Solution Space D esk R esearch Interview s
O pportunities Prioritize
Problem Space Solution Space D esk R esearch Interview s
O pportunities Prioritize Ideate D esign D esign C ritique Prototype Test Im plem ent R elease
Problem Space Solution Space PM UX Dev Handoff Handoff Handoff
UR
None
Problem Space Solution Space D esk R esearch Interview s
O pportunities Prioritize Ideate D esign D esign C ritique Prototype Test Im plem ent R elease
Problem Space Solution Space D esk R esearch Interview s
O pportunities Prioritize PM UX Dev
Problem Space Solution Space D esk R esearch Interview s
O pportunities Prioritize Ideate D esign D esign C ritique Prototype Test Im plem ent R elease PM UX Dev
No handoffs.
Iterations are your friend. 5
None
Make it perfect for the first version Takes more time...
No time for iterations
Your product
Commit to iterations.
«UX designers value things that can't be measured in a
meaningful way.» Julie Zhou 6
None
Booking.com’s UX Designer* * actual footage
None
User trust. Coherence. Clarity. Quality.
None
None
Attention to detail is what can make a good product
great.
Be a shit umbrella. Trust your team. MVP ≠ Experiment
Work without handoffs. Iterate. Iterate. Iterate. Pay attention to details.
Yeah, well, you know, that's just, like, your opinion, man.
Let’s discuss! @philsuter