Upgrade to Pro — share decks privately, control downloads, hide ads and more …

Strategies for Cross-Platform Mobile

Avatar for Pete Hodgson Pete Hodgson
November 16, 2012
Programming
490
2

Strategies for Cross-Platform Mobile

An talk I gave in Melbourne for an internal ThoughtWorks conference

Avatar for Pete Hodgson

Pete Hodgson

November 16, 2012

More Decks by Pete Hodgson

See All by Pete Hodgson
Feature Flags Suck! - KubeCon Atlanta 2025
Avatar for Pete Hodgson phodgson
1
300
Migratory Patterns - KubeCon Salt Lake City, 2024
Avatar for Pete Hodgson phodgson
0
220
A Journey Into Feature Toggles - OSCON Austin 2017
Avatar for Pete Hodgson phodgson
5
730
Test-driven Client-side JS
Avatar for Pete Hodgson phodgson
5
930
Functional Reactive JavaScript
Avatar for Pete Hodgson phodgson
8
870
different.js - Forward JS 2014
Avatar for Pete Hodgson phodgson
4
890
Railsconf2014
Avatar for Pete Hodgson phodgson
7
1.5k
Building Your Own Lightsaber
Avatar for Pete Hodgson phodgson
104
6.5k
iOS Unit Testing Workshop
Avatar for Pete Hodgson phodgson
3
590

Other Decks in Programming

See All in Programming
GDG Korea Android: 2026 I/O Extended ~ What's new in Android development tools
Avatar for pluulove (노현석) pluu
0
170
為什麼你並不需要ViewModel / No, you don't need a ViewModel
Avatar for Elvis Shi lovee
1
360
AI駆動開発を妨げる技術的負債の解消アプローチ / ai-refactoring-approach
Avatar for MinoDriven minodriven
17
9.3k
AI時代、エンジニアはどう育つのか -未経験エンジニアの成長を間近で見て考えたこと-
Avatar for ta-hasunuma thasu0123
0
180
これからAgentCoreを触る方へ トレンドはGatewayです
Avatar for Har1101 har1101
6
510
1年で人数1.5倍、PR数5.5倍増。 品質とアウトカムはどうなったか、 何が効いたか
Avatar for ike ike002jp
0
150
「正の参照」と 「負の導出」で組む ハーネスエンジニアリング
Avatar for Masahiro Watanabe cottpan
1
150
信頼性について考えてみる（SRE NEXT 2026 miniLT）
Avatar for hayama hayama17
0
210
PHP に部分適用が来るぞ！……ところで何それ？おいしいの？ #phpcon / phpcon-2026
Avatar for shogogg shogogg
0
380
人間の目はかわらない、だからJPEGは30年もつ
Avatar for yuzneri yuzneri
10
16k
The Past, Present, and Future of Enterprise Java
Avatar for ivargrimstad ivargrimstad
0
410
Apache Hive: そしてCloud Native Lakehouseへ
Avatar for okumin okumin
1
170

Featured

See All Featured
Practical Orchestrator
Avatar for Shlomi Noach shlominoach
191
11k
Large-scale JavaScript Application Architecture
Avatar for Addy Osmani addyosmani
515
110k
Claude Code のすすめ
Avatar for schroneko schroneko
67
230k
Applied NLP in the Age of Generative AI
Avatar for Ines Montani inesmontani
PRO
4
2.4k
Product Roadmaps are Hard
Avatar for C. Todd Lombardo iamctodd
55
12k
Reflections from 52 weeks, 52 projects
Avatar for Jefferson Lam jeffersonlam
356
21k
Agile Actions for Facilitating Distributed Teams - ADO2019
Avatar for Mark Kilby mkilby
0
220
Testing 201, or: Great Expectations
Avatar for Joseph Mastey jmmastey
46
8.2k
ラッコキーワード サービス紹介資料
Avatar for ラッコ株式会社 rakko
1
4M
Reality Check: Gamification 10 Years Later
Avatar for Sebastian Deterding codingconduct
0
2.2k
We Have a Design System, Now What?
Avatar for Morgane Peng morganepeng
55
8.2k
Measuring Dark Social's Impact On Conversion and Attribution
Avatar for Stephen Akadiri stephenakadiri
2
240

Transcript

  1. Cross-plat orm Mobile

  2. Agenda • mobile strategy • technical approaches • deep dive

    into Calatrava

  3. a question rom the client...

  4. “ We need a mobile strategy. What should we be

    building? ”

  5. The Consultant’s Motto:

  6. The Consultant’s Motto: “it depends”

  7. “it depends” on... Plat orm Coverage User Experience Time to

    Market Dev. Cost Discover- ability etc... Development Capability

  8. plat orm coverage UX Zone of Awesome

  9. plat orm coverage UX Zone of Awesome You are here

  10. plat orm coverage UX

  11. plat orm coverage UX

  12. mobile approaches

  13. mobile approaches pure web pure native ‘hybrid’ WORA Portable Body

  14. pure web pure native ‘hybrid’ WORA Portable Body

  15. pure web the uture, but...

  16. pure web hardware access plat orm access per ormance discoverability

  17. pure web pure native ‘hybrid’ WORA Portable Body

  18. pure native implement rom scratch or each plat orm should

    at least share requirements

  19. pure web pure native ‘hybrid’ WORA Portable Body

  20. ‘hybrid’

  21. web native vs.

  22. web native

  23. web native pure native

  24. web native pure native pure web

  25. web native pure web wrabbed web (e.g. phonegap) pure native

  26. wrabbed web (e.g. phonegap) embedded web views web native pure

    web pure native

  27. web native

  28. ‘hybrid’ web native

  29. pure web pure native ‘hybrid’ WORA Portable Body

  30. WORA (write once, run anywhere) (e.g. Kony, Appcelerator Titanium)

  31. common implementation iphone app android app mobile web

  32. common implementation iphone app android app mobile web write once

    run anywhere

  33. The Uncanny Valley

  34. The Uncanny Valley

  35. The Glass Ceiling

  36. pure web pure native ‘hybrid’ WORA Portable Body

  37. Portable Body

  38. mobile app

  39. UI the rest

  40. portable body UI

  41. portable body iPhone mobile web Android

  42. portable body iPhone mobile web Android

  43. iPhone mobile web Android

  44. Calatrava A cross-platform mobile framework

  45. - controllers - domain objs. - services <html> views

  46. update UI respond to user input kernel UI

  47. updating the UI

  48. someView.render( aViewMessage ) updating the UI {...}

  49. someView.render( aViewMessage ) updating the UI {...}

  50. someView.get( ‘field_id’, callbackFn ) reading the UI

  51. someView.bind( ‘event_id’, callbackFn ) responding to events

  52. calatrava is ‘HTML irst’

  53. <html> <html> <html> HTML irst

  54. HTML irst Get broad plat orm coverage quickly No glass

    ceiling or UX Avoid the uncanny valley Experiment cheaply, validate, and double-down only where it matters

  55. Testing Acceptance Tests

  56. Testing app logic Acceptance Tests

  57. where’s your logic? mobile app mobile services

  58. shared mobile services app

  59. app shared mobile services app app iPhone HTML Android

  60. In Summary Strategy depends on context The Web Is The

    Future ‘Hybrid’ == Mobile App Portable Body > WORA Consider Thin Client

  61. THANKS!