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Strategies for Cross-Platform Mobile

Pete Hodgson
November 16, 2012

Strategies for Cross-Platform Mobile

An talk I gave in Melbourne for an internal ThoughtWorks conference

Pete Hodgson

November 16, 2012

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  1. “it depends” on... Plat orm Coverage User Experience Time to

    Market Dev. Cost Discover- ability etc... Development Capability
  2. HTML irst Get broad plat orm coverage quickly No glass

    ceiling or UX Avoid the uncanny valley Experiment cheaply, validate, and double-down only where it matters
  3. In Summary Strategy depends on context The Web Is The

    Future ‘Hybrid’ == Mobile App Portable Body > WORA Consider Thin Client