Upgrade to Pro — share decks privately, control downloads, hide ads and more …

Strategies for Cross-Platform Mobile

Sponsored · Ship Features Fearlessly Turn features on and off without deploys. Used by thousands of Ruby developers. →
Avatar for Pete Hodgson Pete Hodgson
November 16, 2012
Programming
2
460

Strategies for Cross-Platform Mobile

An talk I gave in Melbourne for an internal ThoughtWorks conference

Avatar for Pete Hodgson

Pete Hodgson

November 16, 2012
Tweet

More Decks by Pete Hodgson

See All by Pete Hodgson
Feature Flags Suck! - KubeCon Atlanta 2025
Avatar for Pete Hodgson phodgson
1
230
Migratory Patterns - KubeCon Salt Lake City, 2024
Avatar for Pete Hodgson phodgson
0
180
A Journey Into Feature Toggles - OSCON Austin 2017
Avatar for Pete Hodgson phodgson
5
690
Test-driven Client-side JS
Avatar for Pete Hodgson phodgson
5
880
Functional Reactive JavaScript
Avatar for Pete Hodgson phodgson
8
830
different.js - Forward JS 2014
Avatar for Pete Hodgson phodgson
4
860
Railsconf2014
Avatar for Pete Hodgson phodgson
7
1.5k
Building Your Own Lightsaber
Avatar for Pete Hodgson phodgson
104
6.4k
iOS Unit Testing Workshop
Avatar for Pete Hodgson phodgson
3
560

Other Decks in Programming

See All in Programming
ぼくの開発環境2026
Avatar for yuzneri yuzneri
0
240
20260127_試行錯誤の結晶を1冊に。著者が解説 先輩データサイエンティストからの指南書 / author's_commentary_ds_instructions_guide
Avatar for nash_efp nash_efp
1
980
AI時代のキャリアプラン「技術の引力」からの脱出と「問い」へのいざない / tech-gravity
Avatar for MinoDriven minodriven
21
7.3k
ノイジーネイバー問題を解決する 公平なキューイング
Avatar for Shoichi Ochi occhi
0
110
FOSDEM 2026: STUNMESH-go: Building P2P WireGuard Mesh Without Self-Hosted Infrastructure
Avatar for Date Huang tjjh89017
0
170
Fluid Templating in TYPO3 14
Avatar for Simon Praetorius s2b
0
130
並行開発のためのコードレビュー
Avatar for Miyuki miyukiw
0
280
AI Schema Enrichment for your Oracle AI Database
Avatar for thatjeffsmith thatjeffsmith
0
310
AI によるインシデント初動調査の自動化を行う AI インシデントコマンダーを作った話
Avatar for azukiazusa azukiazusa1
1
740
フロントエンド開発の勘所 -複数事業を経験して見えた判断軸の違い-
Avatar for Yoichiro Kubo heimusu
7
2.8k
MDN Web Docs に日本語翻訳でコントリビュート
Avatar for uutan1108 ohmori_yusuke
0
650
AIによる高速開発をどう制御するか？ ガードレール設置で開発速度と品質を両立させたチームの事例
Avatar for tonkotsuboy_com tonkotsuboy_com
7
2.4k

Featured

See All Featured
The SEO identity crisis: Don't let AI make you average
Avatar for Varn varn
0
290
Large-scale JavaScript Application Architecture
Avatar for Addy Osmani addyosmani
515
110k
What’s in a name? Adding method to the madness
Avatar for The Alliance productmarketing
PRO
24
3.9k
Rails Girls Zürich Keynote
Avatar for Gregor Martynus gr2m
96
14k
技術選定の審美眼（2025年版） / Understanding the Spiral of Technologies 2025 edition
Avatar for Takuto Wada twada
PRO
117
110k
Unsuck your backbone
Avatar for Amy Palamountain ammeep
671
58k
"I'm Feeling Lucky" - Building Great Search Experiences for Today's Users (#IAC19)
Avatar for Dan Newman danielanewman
231
22k
The innovator’s Mindset - 
Leading Through an Era of Exponential Change - McGill University 2025
Avatar for Jean-Marc De Jonghe jdejongh
PRO
1
93
The Director’s Chair: Orchestrating AI for Truly Effective Learning
Avatar for Mike Taylor tmiket
1
97
Redefining SEO in the New Era of Traffic Generation
Avatar for Szymon szymonslowik
1
220
We Have a Design System, Now What?
Avatar for Morgane Peng morganepeng
54
8k
Google's AI Overviews - The New Search
Avatar for Barry Adams badams
0
910

Transcript

  1. Cross-plat orm Mobile

  2. Agenda • mobile strategy • technical approaches • deep dive

    into Calatrava

  3. a question rom the client...

  4. “ We need a mobile strategy. What should we be

    building? ”

  5. The Consultant’s Motto:

  6. The Consultant’s Motto: “it depends”

  7. “it depends” on... Plat orm Coverage User Experience Time to

    Market Dev. Cost Discover- ability etc... Development Capability

  8. plat orm coverage UX Zone of Awesome

  9. plat orm coverage UX Zone of Awesome You are here

  10. plat orm coverage UX

  11. plat orm coverage UX

  12. mobile approaches

  13. mobile approaches pure web pure native ‘hybrid’ WORA Portable Body

  14. pure web pure native ‘hybrid’ WORA Portable Body

  15. pure web the uture, but...

  16. pure web hardware access plat orm access per ormance discoverability

  17. pure web pure native ‘hybrid’ WORA Portable Body

  18. pure native implement rom scratch or each plat orm should

    at least share requirements

  19. pure web pure native ‘hybrid’ WORA Portable Body

  20. ‘hybrid’

  21. web native vs.

  22. web native

  23. web native pure native

  24. web native pure native pure web

  25. web native pure web wrabbed web (e.g. phonegap) pure native

  26. wrabbed web (e.g. phonegap) embedded web views web native pure

    web pure native

  27. web native

  28. ‘hybrid’ web native

  29. pure web pure native ‘hybrid’ WORA Portable Body

  30. WORA (write once, run anywhere) (e.g. Kony, Appcelerator Titanium)

  31. common implementation iphone app android app mobile web

  32. common implementation iphone app android app mobile web write once

    run anywhere

  33. The Uncanny Valley

  34. The Uncanny Valley

  35. The Glass Ceiling

  36. pure web pure native ‘hybrid’ WORA Portable Body

  37. Portable Body

  38. mobile app

  39. UI the rest

  40. portable body UI

  41. portable body iPhone mobile web Android

  42. portable body iPhone mobile web Android

  43. iPhone mobile web Android

  44. Calatrava A cross-platform mobile framework

  45. - controllers - domain objs. - services <html> views

  46. update UI respond to user input kernel UI

  47. updating the UI

  48. someView.render( aViewMessage ) updating the UI {...}

  49. someView.render( aViewMessage ) updating the UI {...}

  50. someView.get( ‘field_id’, callbackFn ) reading the UI

  51. someView.bind( ‘event_id’, callbackFn ) responding to events

  52. calatrava is ‘HTML irst’

  53. <html> <html> <html> HTML irst

  54. HTML irst Get broad plat orm coverage quickly No glass

    ceiling or UX Avoid the uncanny valley Experiment cheaply, validate, and double-down only where it matters

  55. Testing Acceptance Tests

  56. Testing app logic Acceptance Tests

  57. where’s your logic? mobile app mobile services

  58. shared mobile services app

  59. app shared mobile services app app iPhone HTML Android

  60. In Summary Strategy depends on context The Web Is The

    Future ‘Hybrid’ == Mobile App Portable Body > WORA Consider Thin Client

  61. THANKS!