Upgrade to Pro — share decks privately, control downloads, hide ads and more …

Strategies for Cross-Platform Mobile

Avatar for Pete Hodgson Pete Hodgson
November 16, 2012
Programming
2
380

Strategies for Cross-Platform Mobile

An talk I gave in Melbourne for an internal ThoughtWorks conference
Avatar for Pete Hodgson

Pete Hodgson

November 16, 2012
Tweet

More Decks by Pete Hodgson

See All by Pete Hodgson
Migratory Patterns - KubeCon Salt Lake City, 2024
Avatar for Pete Hodgson phodgson
0
88
A Journey Into Feature Toggles - OSCON Austin 2017
Avatar for Pete Hodgson phodgson
5
600
Test-driven Client-side JS
Avatar for Pete Hodgson phodgson
5
840
Functional Reactive JavaScript
Avatar for Pete Hodgson phodgson
8
790
different.js - Forward JS 2014
Avatar for Pete Hodgson phodgson
4
820
Railsconf2014
Avatar for Pete Hodgson phodgson
7
1.4k
Building Your Own Lightsaber
Avatar for Pete Hodgson phodgson
104
6.4k
iOS Unit Testing Workshop
Avatar for Pete Hodgson phodgson
3
520
Multi-platform Mobile with Calatrava - May 2013
Avatar for Pete Hodgson phodgson
2
510

Other Decks in Programming

See All in Programming
明示と暗黙 ー PHPとGoの インターフェイスの違いを知る
Avatar for shimabox shimabox
2
320
Benchmark
Avatar for 송상윤 sysong
0
270
Cursor AI Agentと伴走する アプリケーションの高速リプレイス
Avatar for どすこい daisuketakeda
1
130
すべてのコンテキストを、 ユーザー価値に変える
Avatar for Michiru Kato applism118
2
800
Haskell でアルゴリズムを抽象化する / 関数型言語で競技プログラミング
Avatar for Naoya Ito naoya
17
4.9k
なんとなくわかった気になるブロックテーマ入門/contents.nagoya 2025 6.28
Avatar for Chiaki Okamoto chiilog
1
210
Team topologies and the microservice architecture: a synergistic relationship
Avatar for Chris Richardson cer
PRO
0
1k
0626 Findy Product Manager LT Night_高田スライド_speaker deck用
Avatar for Mana Takada mana_takada
0
110
既存デザインを変更せずにタップ領域を広げる方法
Avatar for Tiphaine tahia910
1
240
Rubyでやりたい駆動開発 / Ruby driven development
Avatar for chobishiba chobishiba
1
400
Select API from Kotlin Coroutine
Avatar for Matsuda Jumpei jmatsu
1
190
アンドパッドの Go 勉強会「 gopher 会」とその内容の紹介
Avatar for ANDPAD inc andpad
0
260

Featured

See All Featured
Automating Front-end Workflow
Avatar for Addy Osmani addyosmani
1370
200k
Dealing with People You Can't Stand - Big Design 2015
Avatar for Cassini Nazir cassininazir
367
26k
4 Signs Your Business is Dying
Avatar for Josh Pigford shpigford
184
22k
What's in a price? How to price your products and services
Avatar for Michael Herold michaelherold
246
12k
What’s in a name? Adding method to the madness
Avatar for Product Marketing Alliance productmarketing
PRO
23
3.5k
Understanding Cognitive Biases in Performance Measurement
Avatar for Philip Tellis bluesmoon
29
1.8k
BBQ
Avatar for Matthew Crist matthewcrist
89
9.7k
Save Time (by Creating Custom Rails Generators)
Avatar for Garrett Dimon garrettdimon
PRO
31
1.2k
Making the Leap to Tech Lead
Avatar for Ryan Cromwell cromwellryan
134
9.3k
The Power of CSS Pseudo Elements
Avatar for Geoffrey Crofte geoffreycrofte
77
5.8k
Practical Tips for Bootstrapping Information Extraction Pipelines
Avatar for Matthew Honnibal honnibal
PRO
20
1.3k
Keith and Marios Guide to Fast Websites
Avatar for Keith Pitt keithpitt
411
22k

Transcript

  1. Cross-plat orm Mobile

  2. Agenda • mobile strategy • technical approaches • deep dive

    into Calatrava

  3. a question rom the client...

  4. “ We need a mobile strategy. What should we be

    building? ”

  5. The Consultant’s Motto:

  6. The Consultant’s Motto: “it depends”

  7. “it depends” on... Plat orm Coverage User Experience Time to

    Market Dev. Cost Discover- ability etc... Development Capability

  8. plat orm coverage UX Zone of Awesome

  9. plat orm coverage UX Zone of Awesome You are here

  10. plat orm coverage UX

  11. plat orm coverage UX

  12. mobile approaches

  13. mobile approaches pure web pure native ‘hybrid’ WORA Portable Body

  14. pure web pure native ‘hybrid’ WORA Portable Body

  15. pure web the uture, but...

  16. pure web hardware access plat orm access per ormance discoverability

  17. pure web pure native ‘hybrid’ WORA Portable Body

  18. pure native implement rom scratch or each plat orm should

    at least share requirements

  19. pure web pure native ‘hybrid’ WORA Portable Body

  20. ‘hybrid’

  21. web native vs.

  22. web native

  23. web native pure native

  24. web native pure native pure web

  25. web native pure web wrabbed web (e.g. phonegap) pure native

  26. wrabbed web (e.g. phonegap) embedded web views web native pure

    web pure native

  27. web native

  28. ‘hybrid’ web native

  29. pure web pure native ‘hybrid’ WORA Portable Body

  30. WORA (write once, run anywhere) (e.g. Kony, Appcelerator Titanium)

  31. common implementation iphone app android app mobile web

  32. common implementation iphone app android app mobile web write once

    run anywhere

  33. The Uncanny Valley

  34. The Uncanny Valley

  35. The Glass Ceiling

  36. pure web pure native ‘hybrid’ WORA Portable Body

  37. Portable Body

  38. mobile app

  39. UI the rest

  40. portable body UI

  41. portable body iPhone mobile web Android

  42. portable body iPhone mobile web Android

  43. iPhone mobile web Android

  44. Calatrava A cross-platform mobile framework

  45. - controllers - domain objs. - services <html> views

  46. update UI respond to user input kernel UI

  47. updating the UI

  48. someView.render( aViewMessage ) updating the UI {...}

  49. someView.render( aViewMessage ) updating the UI {...}

  50. someView.get( ‘field_id’, callbackFn ) reading the UI

  51. someView.bind( ‘event_id’, callbackFn ) responding to events

  52. calatrava is ‘HTML irst’

  53. <html> <html> <html> HTML irst

  54. HTML irst Get broad plat orm coverage quickly No glass

    ceiling or UX Avoid the uncanny valley Experiment cheaply, validate, and double-down only where it matters

  55. Testing Acceptance Tests

  56. Testing app logic Acceptance Tests

  57. where’s your logic? mobile app mobile services

  58. shared mobile services app

  59. app shared mobile services app app iPhone HTML Android

  60. In Summary Strategy depends on context The Web Is The

    Future ‘Hybrid’ == Mobile App Portable Body > WORA Consider Thin Client

  61. THANKS!