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Pretia Technologies Company Brochure ~Message to the future leaders of Pretia~

Pretia Technologies Company Brochure ~Message to the future leaders of Pretia~

This is the English version of our company brochure, targeted at those considering joining our team.
Please kindly take a look at it and send your application via the link below.
We’re greatly looking forward to hearing from you!

https://herp.careers/v1/pretia

Pretia Technologies, Inc.

August 04, 2021
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  1. Company Name Pretia Technologies Inc.
    CEO Yu Ushio
    Founded �� July ����
    �� *As of November ����
    Amount Raised Cumulative Total: ~� billion yen
    Location �-�-� Nishi-Shinagawa, Shinagawa-ku Tokyo
    Sumitomo Fudosan Osaki Garden Tower �F
    TUNNEL TOKYO
    Employee Count
    About Us
    3

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  2. At Pretia we believe that “collaborative achievement” is
    how humans can attain the happiest moments in life. Our
    mission at Pretia is to spread AR technology to support
    human achievement. We aim for a world where we can
    create the possiblity of “collaborative achievement” with
    anyone, anywhere in the world.
    The AR platform 'Pretia' was released worldwide in ����,
    and we are continuing to evolve towards our goal of being
    used all over the world, starting in Japan. On the other
    hand, the AR market is still in it’s infancy, and we feel that it is largely
    in our own hands to give shape to what people want.
    We are looking forward to working with you in this field of AR, to
    help us fulfill our insatiable curiosity to "empower collaborative
    achievement" by making this world a more enjoyable, efficient, and
    convenient place.
    I still remember how excited I was when I first encountered
    augmented reality (AR) during my university years. I saw
    great potential in AR as a method to harness the power of
    digital technology to create physical experiences.
    My interest went to solving social tasks, and I started my own
    business with the theme of supporting local administration.
    I came into contact with many locals and heard their interest
    in wanting more young people to visit their local area.
    At the time, playgrounds such as bowling alleys and cafés for young
    people were disappearing rapidly in my area. I wondered, “instead of
    relying on physical facilities, could we use the power of AR to efficiently
    create completely new content?”
    At that time, AR, which uses the power of software to generate physical
    human flow, was combined with an awareness of social issues, leading
    to the current AR platform concept.
    CEO Yu Ushio
    Establishment Story
    4

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  3. How AR Will Change Society
    The AR market* is estimated to be worth USD �� billion by ����. AR has the potential to transform any domain.
    5
    Tourism
    Retail
    Manufacturing
    Insurance
    Banking Construction
    Supply Chain
    Education
    Healthcare
    Entertainment
    Advertising
    Augmented Reality Market Size, Share & Trends Analysis Report By Component (Hardware, Software), By Display (Head-Mounted Display & Smart Glass, Head-Up Display, Handheld Devices),
    By Application, By Region, And Segment Forecasts, ���� - ����*Last Access: ����/��/�� (https://www.grandviewresearch.com/industry-analysis/augmented-reality-market)
    Worldwide Augmented and Virtual Reality Spending Guide *Last Access:����/�/�� https://www.idc.com/getdoc.jsp?containerId=IDC_P�����

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  4. Business Areas & Business Models
    Aiming to be a platformer in the long term while building business pillars in Entertainment and Solution
    6
    Non-Developer Customers AR Developers & Game Studios
    Data
    Technology
    Revenue
    Service
    Revenue
    Service

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  5. Revenue
    Time
    2017 2023 2027
    Entertainment
    SaaS
    Platform
    Entertainment-driven
    Platform-driven
    SaaS
    Company
    Growth Strategy
    Expand businesses in the domain of entertainment, SaaS and platforms in line with the AR market growth
    5

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  6. We believe in the tremendous power of bringing people together
    beyond devices. Sharing time together in the real-world, and
    working towards a goal with people you care about is the key to
    leading a happy, fulfilling life.
    With the rise of AR technology, we envision a world where any
    physical location becomes a space for all kinds of shared experi-
    ences. Allowing people to collaborate and enjoy a sense of
    achievement at any time, any place, with anyone.
    Today, we’re here to shape the future.
    Mission: Empower Collaborative Achievement
    8

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  7. Starting from the question
    "Is it for the happiness of the
    user?" in order to provide
    intrinsic value
    Focusing on delivering great
    results both to individuals
    and to society as a whole
    Continue to make tough
    decisions and take risks to
    realize real value without
    fear of criticism
    Immediately implement and
    get feedback with proper
    strategy and planning to
    bring good results
    Grow True
    Happiness
    Produce
    Meaningful Impact
    Be
    Courageous
    Execute
    Fast
    Seek
    Fairness
    Express your views frankly to
    peers. Listen to input from
    members, make own decisions
    and take responsibility
    Value
    9

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  8. Jason
    VP of Engineering
    Members
    10
    Global Hiring started five years ago. We have an elite team of members from around the world.
    Yu
    CEO
    An engineer and manager for
    robotics, home automation, and
    video streaming services with
    cutting edge technologies.
    Ryo
    Business Developer
    KunChun
    R&D Engineer
    Yanuar
    Software Engineer
    Moeko
    HR
    Yoshikazu
    Administration
    Taiju
    Product Manager
    Sid
    Product Manager
    Masaaki
    UI/UX Designer
    Worked as a policy consultant,
    then founded an AR business.
    Mainly in charge of strategic
    alliances and sales at Pretia.
    Worked for Accenture. Experi-
    ence in business planning,
    strategy formulation, and de-
    livery operations.
    Worked for Acer Inc. and HTC,
    in the VR department involved
    in the creation of the Vive
    Cosmos VR headset.
    Worked as a network engineer
    at a game company. Oversees
    the multi-player experience
    infrastructure of Pretia.
    Career started as an engineer.
    Worked at a Silicon Valley IT
    company before joining Sony
    to launch the PlayStation �.
    Former Nintendo director with
    around �� years of experience
    in development including XR
    games.
    Past Nintendo UI/UX director
    in mainly UI development of
    hardware built-in settings,
    menus, and unit functions.
    Over �� years of administrative
    experience, mainly in the field
    of finance and accounting.
    After working in marketing &
    sales at DeNA, joined a ven-
    ture in the Philippines as a
    manager of global teams.

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  9. Organization
    11
    An engineer-centered organisation where the official language of the company is English.
    Creating an organisation that transcends nationality and language in pursuit of the best technology.
    43% Japan
    3% Italy
    3% Hong Kong
    3% Philippines
    3% Thailand
    3% Australia
    3% China
    3% Colombia
    3% Argentina
    3% UK
    3% Egypt
    3% Malaysia
    3% India
    3% Indonesia
    6% America
    9% Taiwan
    3% Mexico
    R&D Engineer 12.5%
    Designer 12.5%
    Business 25%
    Administration 9.4%
    So tware Engineer 40.6%
    About ��% are foreign nationals More than half are engineers
    Profession
    Nationality

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  10. What we make

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  11. 13
    Using technology for embedding AR content in space, an application de-
    velopment tool that embeds �D content in space that can be played by
    multiple people simultaneously is called ”AR Cloud”. It can also be used
    for industrial applications such as bringing realism to various types of
    play such as multiple-player games, dialogue with characters, solving
    riddles, etc., and activating communication facilitation in distant areas.
    What is “AR Cloud?”
    The development of the “AR Cloud” requires the use of spatial recogni-
    tion technology to refine self-position estimation and the training of
    machine learning algorithms to determine position and orientation in
    real time. To find people skilled in the field of computer vision that
    makes this possible, we began recruiting from around the world five
    years ago and are currently building a global R&D team.
    Our own R&D team from all over the world
    Our Core Technology
    Bringing global researchers together to create an “AR Cloud” with core spatial recognition algorithms.

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  12. AR Cloud Platform "Pretia"
    Cloud-based development platform incorporating VPS
    and multi-player for rapid development of
    high-quality AR applications.
    Platform
    14

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  13. AR Puzzle Game In-house AR games
    Collaboration with
    IP Companies
    Collaborations: Shogakukan, Tokyo Metropolitan Government
    Bureau of Port and Harbour, NHN, KADOKAWA,
    The Ginza (Shiseido subsidiary), etc.
    Entertainment & Media
    15
    Creating new entertainment using AR
    Collaboration with some of the most famous titles and major companies in Japan

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  14. AR Video Calling “MetaAssist” AR Try On
    AR Advertising
    This application service aids remote customers with machine repair and assembly, utilizing two visual navigation tools:
    the Pen Tool for drawing AR signs in space and the Hand Tool for displaying watermarked instructions.
    *MetaAssist is Pretia Technologies’ trademark.
    Hand Tool
    Pen Tool
    AR try-on function for online shopping is being
    developed for apparel companies, with the aim of
    increasing the purchase rate on e-commerce sites by
    incorporating the AR try-on function.
    Developed and provided selfie photo frame content
    that customers can experience after purchasing a
    product; in operation for more than one year
    Solution
    16
    We offer AR solutions for manufacturing and retail industries, beyond just entertainment. We pursue the goal
    to meet market demand, promote social implementation of AR, and increase the platform’s value.

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  15. To make it happen
    Platform
    Support AR creators and promote AR
    Entertainment / Solution
    Create our own AR case studies
    The World We Want to Achieve
    18
    AR helps people succeed in many areas
    More "Play" in the real world
    Helping Students Learn "As They Play"
    Helping Businesses "Play”

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  16. Relationship Between the � Divisions
    19
    In the medium term, we will build and improve the AR platform while playing a role in the social diffusion
    of AR in Entertainment & Solution. In the long term, we will make the Platform a core business.
    E&M
    Revenue from users
    PLAT
    License income
    SOL
    SaaS business model
    Core technology Core technology
    Apply tech and UX assets
    Development Needs/AR Users t

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  17. Use Case
    First
    Domain Strategy Reason
    Platform Division
    Ent & Media Division
    Solution Division
    IP
    First
    Enterprise
    First
    The data and algorithms used in AR vary depending on the
    challenges faced by each industry and domain. We aim to be
    No.� by creating niche use cases that are tailored to our cus-
    tomers, and from there we will develop and expand various
    use cases.
    One of the meanings and significance of "from Japan" is to
    make use of Japanese content loved by people all over the
    world.
    Japan is one of the world's most demanding countries when it
    comes to quality. While being chosen as a partner for large
    Japanese companies, we are expanding our top-quality prod-
    ucts to the world.
    Survival Strategies: The � “Firsts”
    20

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  18. How you grow

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  19. All tech companies are going through a phase of "cre-
    ating an AR platform". Pretia believes that the value
    of the platform lies not only in the platform itself, but
    also in the "developer community" that is created
    from it. We hope that the community will inspire and
    give inspiration to the creation of great AR products.
    Working at Pretia means taking on the challenge of
    developing a technology platform that will be used
    around the world in the future.
    It also means that you will be able to experience on
    the front lines the development know-how and com-
    munity management with supporters around the
    world. You will create your own new value, not some-
    thing that already exists. It will be an irreplaceable
    experience.
    ※参考: “Asia-Pacific Augmented Reality and Virtual Reality Market by Technology, Component, Device Type, Industry Vertical, End-user,
    and Country ����-����: Trend Forecast and Growth Opportunity” by Grace Market Data, ����年�月
    Journey of Platform
    22
    2019 2026
    �� billion yen
    Trends and forecasts for the
    Japanese AR software market
    Provide an experience of growing a technology platform
    used by creators around the world

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  20. The AR domain, and the AR entertainment and
    gaming domain, does not yet have its standard in the
    world. We believe that any service is only as good as
    the content it provides to users.
    By working at Pretia, you will gain the experience of
    constantly thinking about creating AR content that
    generates new emotions for everyone to use in the
    world, and thinking through how to deliver new
    value to the world. The engineers at Pretia are some
    of the most elite in the world, and you will have the
    opportunity to experience the cutting edge of the AR
    industry, creating emotions and experiences that
    people have not yet experienced. The experience of
    creating content that everyone in the world knows
    about using AR, a technology that appeals to emo-
    tions, will be an experience that will move you in a
    way nothing else can.
    ※参考: “Asia-Pacific Augmented Reality and Virtual Reality Market by Technology, Component, Device Type, Industry Vertical, End-user,
    and Country ����-����: Trend Forecast and Growth Opportunity” by Grace Market Data, ����年�月
    Journey of Entertainment & Media
    23
    ��.�% ��.�%
    ��.�%
    �.�%
    ��.�%
    Entertainment&Media
    Game
    Others
    Retail
    Manufacturing
    Size of the
    entertainment
    business in the
    AR market
    Provide an opportunity to create entertainment that
    is a turning point of the times with the best creators

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  21. The use of AR is not limited to entertainment: we will
    also promote the use of AR in the context of 'DX' for
    companies. We believe that promoting commercial
    use plays a role in bringing AR and the world even
    closer together. The Solution team may be the closest
    place to link the development of technology with
    social implementation.
    At Pretia, AR x SaaS will be the business driver in the
    medium term. We are still at the stage where we are
    thinking about new services, how to design products
    for launch and how to deliver value to customers,
    almost from scratch. Your experience at Pretia will
    provide you with comprehensive growth opportuni-
    ties, from launching a new business to building the
    organisation and growing the product.
    *����, Ministry of Economy, Trade and Industry, DX Report - Overcoming the IT systems '���� cliff' and full-scale deployment of DX.
    *����, Fuji Chimera Research Institute, "Digital Transformation (DX) Domestic Market Research Results"
    *����, IDC Japan, "Forecast on global digital transformation spending"
    Journey of Solution
    24
    Provide opportunities to drive growth in businesses
    transforming industries
    Facts about DX
    If DX does not progress in Japan, economic losses of �� trillion JPY are predicted
    every year from ���� onwards (it is called '���� cliff').
    The DX market in Japan is worth ��� billion JPY and is forecast to exceed � trillion
    yen by ����.
    In the global DX market, the global DX market is growing by ��.�% in ����

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  22. We are looking to expand our business worldwide!
    CEO Yu Ushio
    CFO
    Admin
    Solution
    VP of Solution
    Engineering Manager
    VP of Ent & Med
    Engineering Manager
    VP of Platform
    Open
    Open Open
    Open Open
    Open
    Engineering Manager
    HR Manager
    Administration Manager
    Entertainment & Media
    Platform
    CTO
    Future Organisation Chart
    25
    Product Manager, Manufacturing
    Product Manager, Retail
    Product Manager
    Product Manager

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  23. Grade
    Junior �
    Middle �
    Middle �
    CXO
    Problem
    Definition &
    Solving
    Expertise Courage
    Process &
    Execution
    Professionalism Happiness Team First Honest
    Self
    Awareness
    Junior �
    Middle �
    Senior �
    Senior �
    Manager/Staff �
    Manager/Staff �
    Manager/Principal
    VP/Fellow
    L�
    L�
    L�
    L��
    L�
    L�
    L�
    L�
    L�
    L�
    L��
    L��

    “Take responsibility for organising Team first”
    L� : Commit to the outcomes of the larger organisation and the engagement and growth of each individual beyond their own team.
    Identify assignments not only for your own team, but also for other teams and for each individual, and take concrete action while in-
    volving all parties involved. Through this attitude, foster Team First values in those around you.
    L�: Commit to team results and individual engagement and growth. Identify assignments and take specific action for the team as a
    whole and for each individual.
    “Building the best team”
    L�: Influence beyond your area of responsibility and contribute to building the best team possible, recognised by other teams
    L�: Beyond your own interests, take responsibility for the experience and growth of all members and make a tangible contribution to
    building the best team possible.
    “Be a role model for D&I”
    L�: Respect diversity, listen to different opinions and at the same time take concrete actions to create an inclusive culture
    Evaluation System
    26
    Assessed using verbalised grade definitions to a level where self-assessment is possible

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  24. Careers that Accompany Diverse Lives
    27
    UI/UX Designer
    Fully remote from Hokkaido.
    Comes to the office about
    once a quarter, with expenses
    covered by the company.
    HR Manager
    Three meals per remote work-
    day with a partner. After work,
    she trains in Splatoon � to the
    S-rank with her husband.
    Engineer
    Lives near the sea and after
    work he explores and does
    hobbies. His recent passions
    are ukulele and excersizing.
    Admin Manager
    Raising children with both
    partners. The team covers and
    flexibly responds to sudden
    illness or pick-up of children.
    Lead Engineer
    Returned to home country,
    Indonesia upon childbirth.
    Plans to take several months
    of parental leave.
    R&D Manager
    A manager who doesn’t speak
    Japanese. Stayed in Taiwan for
    several months after marriage
    and teleworked.
    Members put their families first in their careers.
    Employee Family Structures
    With children
    Marriage rate
    ��%
    ��%

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  25. *Excluding some positions
    AR Base
    A fully equipped lab with AR devices is available
    Growth Session
    Organising AR product workshops as in-house study groups
    One Pretia
    Work with AR professionals from all over the world
    Language Study Support
    Partial subsidies for language learning in English or Japanese
    Mechanisms for Fostering Organisational Culture
    29
    AR Grant
    Encourage members to try new ARs by subsidizing costs

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  26. Systems for Producing the Best "AR Specialists"
    30
    Every Friday, the office day is held in a rented meeting
    room in Tokyo, where the weekly "Achievement" is
    reported across the business units. Demonstrations of
    new functions are also held.
    Weekly Wins-Session/Office Hours
    Semi-annual workshops and recreational activities
    are held with full remote members as well.
    Pretia Camp
    Internal hackathons are held on a regular basis,
    where members of the company, regardless of
    whether they are Business/Engineer, try out ideas
    for solving business assignments and internal
    products themselves.
    Pretia Internal Hackathon

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  27. Office Hours Welfare Program
    Holidays and Leave
    • Flexible hours system • Social security
    • Help w/ book purchases
    • PC provided
    • Latest AR/VR devices
    • Subsidy for attending XR events
    • English/Japanese study subsidy
    • Two days off per week (Sat, Sun, national holidays)
    • Year-end and New Year (�� Dec - � Jan)
    • Statutory leave
    • Summer holiday (� days between � July and �� Sept.)
    • Birthday leave (� day in the month of the birthday)
    • Celebration or condolence leave
    • Menstrual leave
    • Special leave (� days granted on joining the company,
    valid for � months)
    Benefits and Working Environment
    31

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  28. Pretia Technologies is a team that aims to continue being the pioneer of the AR
    market in Japan and the world.
    The greatest value of AR is "unlocking human potential". For example, it can go
    beyond the limitations of physical abilities. It can continue to satisfy curiosity
    regardless of where the body is located. It can benefit from information and education
    without being confined to the country or environment of birth.
    Using AR technology, we aim to bring out both the spiritual and physical potential of
    people by not giving up the simple curiosity, passion, and imagination that people are
    born with. To achieve this dream, we are first excited to fight in this area.
    Would you like to become a stakeholder and a witness to history in the still
    developing AR market?
    CEO, Yu Ushio
    For our future talents,
    32

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