Two peas in a pod: What we’ve learned about a successful partnership between PMM & PM

Transcript

1. @carolinehynes
   Caroline Hynes
   Director of Product
   

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2. Two Peas in a Pod
   What we’ve learned about a
   successful partnership
   between PMM & PM
   

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5. Engineering Product Design
   Program PMM Biz Ops
   Documentation
   Localization Education
   Advocacy
   PRODUCT TEAM
   Security Legal
   Tech. Alliance
   Products Billing / ITCRM Ent. Data
   SUPPORTING TEAMS
   100s friendly customers

   for EAP validation
   CUSTOMERS
   

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8. Lack of alignment on problem to be solved
   Measure of success differs
   Unclear roles and responsibilities
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   3
   Some
   reasons for
   challenges
   between
   PM & PMM
   

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10. Positioning & Messaging
    TACTICAL STRATEGIC TACTICAL
    RANGE OF TASKS
    Sales Enablement
    Campaigns
    Competitive Analysis
    GTM Planning
    Revenue
    Roadmap
    Team Alignment
    Prioritisation & Tradeoffs
    Product & Feature Reqs
    CUSTOMERS
    PRODUCT TEAM
    

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11. ‒ Tech Roadmap
    ‒ Feature Prioritisation
    ‒ Feature Development
    ‒ Team Alignment
    ‒ Billing
    ‒ Security / Compliance
    ‒ Cross Product
    Collaboration
    PM SHARED PMM
    RANGE OF TASKS
    ‒ T1 Launches
    ‒ T2/T3 Launches
    ‒ Customer-facing
    Roadmap
    ‒ Monthly Launch Posts
    ‒ Customer Analysis,
    Segmentation,
    Reporting
    ‒ GTM
    ‒ Messaging
    ‒ Campaign
    Coordination
    ‒ Sales Enablement
    ‒ Competitive Analysis
    

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13. - Brene Brown
    Only when diverse
    perspectives are included,
    respected, and valued can
    we start to get a full picture
    of the world .
    “ ”
    

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14. Deliberately part of the Product
    Leadership team
    Part of all the communication channels
    Very clear roles & responsibilities

    but still room for a little grey area to learn and change
    What could you do differently to improve the
    relationship?
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    What
    we’ve tried
    

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15. Different product ideas being generated
    No time spent talking about “that’s my role”
    focus is on the work to be done to build & communicate
    product
    Aligned messaging on our product up &
    down the organisation
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    Benefits
    we’ve seen
    

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17. How much time have you invested in your
    PM/PMM relationship?
    How well understood & agreed are the roles &
    responsibilities?
    Where is the strategic sweet-spot for PM/
    PMM overlap in your organisation?
    Can you create some shared success
    metrics?
    Consider
    Before you
    go
    

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18. How can you increase alignment & reduce
    handoffs?
    Identify strengths/weakness/areas of interest,
    regardless of role
    Keep the customer at the heart of everything
    you do
    Consider
    Before you
    go
    

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19. @carolinehynes
    Thank You
    

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