Keeping customers close: simple strategies to drive retention

Keeping customers close: simple strategies to drive retention

Transcript

  1. 4.

    Problem 1. Customer insights were not being optimised to strengthen

    our proposition Problem 2. The customer is one of many voices in the product development process Problem 3. Our B2B communications looked like a different company to our B2C communications
  2. 6.

    6 Problem 2: The customer is one of many voices

    in the product development process
  3. 7.

    7 Launch briefing questions 1. What customer problem does this

    feature solve? 2. How will it make our customer’s life easier? 3. How will we measure success?