Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Speaker Deck
PRO
Sign in
Sign up
for free
Keeping customers close: simple strategies to drive retention
Product Marketing Alliance
May 27, 2020
Education
0
49
Keeping customers close: simple strategies to drive retention
Product Marketing Alliance
May 27, 2020
Tweet
Share
More Decks by Product Marketing Alliance
See All by Product Marketing Alliance
productmarketing
0
120
productmarketing
0
17
productmarketing
0
53
productmarketing
0
7
productmarketing
0
62
productmarketing
0
10
productmarketing
0
78
productmarketing
0
10
productmarketing
0
33
Other Decks in Education
See All in Education
sapi_kawahara
0
150
shoichihasegawa
0
2.1k
kaityo256
2
260
matleenalaakso
2
12k
salvemaria2020
0
270
kristen1099
1
140
kuro_wd
0
130
salvemaria
0
410
uranoken
0
130
yasslab
PRO
2
370k
jorourke
0
300
pilatestonic
PRO
0
140
Featured
See All Featured
sachag
445
36k
geoffreycrofte
25
1k
tenderlove
53
3.5k
3n
163
22k
lauravandoore
440
28k
swwweet
206
6.9k
shpigford
370
42k
dougneiner
56
5.4k
holman
447
140k
hatefulcrawdad
257
17k
denniskardys
220
120k
geeforr
333
29k
Transcript
1 Keeping customers close: simple strategies to drive retention
100% retention
“BIG WOW” INCREMENTAL BIG BUDGET ACHIEVABLE
Problem 1. Customer insights were not being optimised to strengthen
our proposition Problem 2. The customer is one of many voices in the product development process Problem 3. Our B2B communications looked like a different company to our B2C communications
5 Problem 1: Customer insights were not being optimised to
strengthen our proposition
6 Problem 2: The customer is one of many voices
in the product development process
7 Launch briefing questions 1. What customer problem does this
feature solve? 2. How will it make our customer’s life easier? 3. How will we measure success?
8 Problem 3: Our B2B communications looked like a different
company to our B2C communications
9 Launch announcements to partners
10 Crafting the launch language
11 New feature demos
12 New feature demos
Small changes can make a BIG difference
14 Thank you