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Let your people be people

Let your people be people

Product Marketing Alliance

December 02, 2020

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  1. Let Your People Be People How to use Storytelling to

    Appeal to Prospects, Connect with Customers, and Take Your Product Marketing Team to the Next Level Anna Schena Walsh Director of Growth Marketing at Narrative Science
  2. 7 That is the world we were living in. We

    were doing what all good product marketers do.
  3. 10 Luckily, we found an easier framework The ‘Hook’ Describe

    the Old World Paint the New World Call to Action
  4. 17 WHAT WORKED 1. User stories 2. Role playing &

    pitch practice 3. Getting uncomfortable WHAT DIDN’T 1. Messaging Docs 2. Powerpoint pitch decks 3. Playing it safe
  5. Call to Action Write out your company story this week.

    Take half hour and just write it. Compare it to your current messaging, and see what you think.