Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
How to Work Your Assets Off
Search
Purna Virji
October 09, 2023
Marketing & SEO
0
21
How to Work Your Assets Off
How to build with distribution in mind for more impact with less effort.
Purna Virji
October 09, 2023
Tweet
Share
Other Decks in Marketing & SEO
See All in Marketing & SEO
Food for (AI) Thought: Peak Ace Dinner Series - SMX Munich 2024
bastiangrimm
PRO
0
530
Ecommerce SEO: The Keys for Success in 2024 #SEOMeetup
aleyda
2
1.7k
Sharing is Caring: My Top Prompts for LLMs - SMX Munich 2024
bastiangrimm
PRO
1
510
Everything Google Lied to Us About
ipullrank
4
4.1k
世界のコミュニティ話を聞いて学び合うCMXConnect_株式会社コミュカル Mitz
comucal
PRO
1
130
Microsoft Clarity なら、初心者もニッコリ☺️ユーザー行動の分析からサイトの改善ポイントを探ろう
kosgis
2
350
Sponsored posts, parasite SEO, helpful content and what to make out of it all - BrightonSEO April 2024
zangoosed
3
190
Optimaliseren voor Groei: TUI's Succes met het adverteren op 2 Miljoen Zoekwoorden
louisvanbelle
0
120
Test 1
monoblocking12
0
430
Sustain & Retain: the SEO reporting how-to
tamaranovitovic
0
120
Ehab Aboud | Uberall | Local SEO at scale: turning a single drop into a waterfall of impact
ehababoud
0
280
データ不足に数理モデルで立ち向かう / Japan.R 2023
dropout009
9
4.3k
Featured
See All Featured
Templates, Plugins, & Blocks: Oh My! Creating the theme that thinks of everything
marktimemedia
20
1.8k
Learning to Love Humans: Emotional Interface Design
aarron
267
39k
The Art of Programming - Codeland 2020
erikaheidi
43
12k
The Invisible Side of Design
smashingmag
294
49k
Building Your Own Lightsaber
phodgson
100
5.7k
Responsive Adventures: Dirty Tricks From The Dark Corners of Front-End
smashingmag
245
20k
In The Pink: A Labor of Love
frogandcode
138
21k
[Rails World 2023 - Day 1 Closing Keynote] - The Magic of Rails
eileencodes
8
1.3k
Embracing the Ebb and Flow
colly
80
4.2k
The Illustrated Children's Guide to Kubernetes
chrisshort
32
46k
Writing Fast Ruby
sferik
622
60k
How GitHub (no longer) Works
holman
305
140k
Transcript
Work Your Assets Off: Build With Distribution In Mind for
More Impact with Less Effort Purna Virji Author, High-Impact Content Marketing linkedin.com/in/purnavirji/ @purnavirji
/in/purnavirji @purnavirji How many times on average do people wear
an item of clothing before tossing it?
High impact comes from designing your content and distribution to
work harder foryou. /in/purnavirji @purnavirji
/in/purnavirji @purnavirji Apply one concept to: 1. Different Audiences 2.
Different Stages 3. Different Angles
/in/purnavirji @purnavirji 1. SAME CONCEPT, DIFFERENT AUDIENCES
/in/purnavirji @purnavirji Get more impact by tailoring an idea for
different audiences.
/in/purnavirji @purnavirji Why start from scratch with each audience? Repurpose
existing content to meet their needs in a more personalized and relevant way. Demographic Psychographic Firmographic Geographic
/in/purnavirji @purnavirji 2. SAME CONCEPT, DIFFERENT FUNNEL STAGES
/in/purnavirji @purnavirji Take content created for one stage of the
funnel and create derivatives that can work for other stages.
/in/purnavirji @purnavirji It all comes down to the stages of
awareness. Source: Schwartz, E.M. (2004) Breakthrough Advertising.
/in/purnavirji @purnavirji Remember: You need content for everystage of awareness.
/in/purnavirji @purnavirji 3. SAME CONCEPT, DIFFERENT ANGLES
/in/purnavirji @purnavirji Speak to the top buyer motivations.
/in/purnavirji @purnavirji The same content can feel minty fresh coming
from different angles.
/in/purnavirji @purnavirji FIND BIG IDEAS. WORK YOUR ASSETS OFF.
THANK YOU! Say hello: Amazon.com or KoganPage.com You can find
the book here: /in/purnavirji @purnavirji