How to Work Your Assets Off

How to build with distribution in mind for more impact with less effort.

Transcript

1. Work Your Assets Off: Build With Distribution In Mind for More Impact with Less Effort Purna Virji Author, High-Impact Content Marketing linkedin.com/in/purnavirji/ @purnavirji
2. /in/purnavirji @purnavirji How many times on average do people wear an item of clothing before tossing it?
3. High impact comes from designing your content and distribution to work harder foryou. /in/purnavirji @purnavirji
4. /in/purnavirji @purnavirji Apply one concept to: 1. Different Audiences 2. Different Stages 3. Different Angles
5. /in/purnavirji @purnavirji 1. SAME CONCEPT, DIFFERENT AUDIENCES
6. /in/purnavirji @purnavirji Get more impact by tailoring an idea for different audiences.
7. /in/purnavirji @purnavirji Why start from scratch with each audience? Repurpose existing content to meet their needs in a more personalized and relevant way. Demographic Psychographic Firmographic Geographic
8. /in/purnavirji @purnavirji 2. SAME CONCEPT, DIFFERENT FUNNEL STAGES
9. /in/purnavirji @purnavirji Take content created for one stage of the funnel and create derivatives that can work for other stages.
10. /in/purnavirji @purnavirji It all comes down to the stages of awareness. Source: Schwartz, E.M. (2004) Breakthrough Advertising.
11. /in/purnavirji @purnavirji Remember: You need content for everystage of awareness.
12. /in/purnavirji @purnavirji 3. SAME CONCEPT, DIFFERENT ANGLES
13. /in/purnavirji @purnavirji Speak to the top buyer motivations.
14. /in/purnavirji @purnavirji The same content can feel minty fresh coming from different angles.
15. /in/purnavirji @purnavirji FIND BIG IDEAS. WORK YOUR ASSETS OFF.
16. THANK YOU! Say hello: Amazon.com or KoganPage.com You can find the book here: /in/purnavirji @purnavirji