1 product, 3 years, 1 shipment (a true story) - Highland Fling 2014

A public talk first given at The Highland Fling ( http://thehighlandfling.com ) in Edinburgh on Saturday, 15 November 2014.

Video recorded at a Techmeetup ( http://techmeetup.co.uk ) event on Wednesday, 11 March 2015.

https://www.youtube.com/watch?v=hWltBs5wCl4

Transcript

1. qnoid
   www qnoid.com
2. qnoid 1 product, 3 years, one shipment. a true story
3. qnoid Not a story about how much you sacrifice. a lot* * http://qnoid.com/2013/08/11/On-sacrifices.html
4. qnoid It’s a story about shipping shipping digital goods
5. qnoid 3 years is a long time. you wouldn’t want to spend 3 years in the sea
6. qnoid There is comfort in not thinking about shipping. fun and games
7. qnoid Which is OK but you have to…
8. qnoid Make up your mind decision time
9. qnoid side project or business? martial artist or skipper?
10. qnoid martial artist. focus on your craft
11. qnoid skipper. focus on shipping
12. qnoid startup or not? not everyone must have one
13. qnoid Ugly truth whether you like it or not
14. qnoid You are not the best thing. since sliced bread
15. qnoid No-one will notice. walking into a room, thinking people are looking at you; they don’t.
16. qnoid No-one will use it. they have better things to do; like go on with their lives
17. qnoid You won’t get any customers. they already pay someone else
18. qnoid You won’t get any users. 1.2 million applications on the App Store* * Apple, WWDC 2014
19. qnoid You won’t get any contributors 10 Million Repositories on Github as of December 23, 2013 * * https://github.com/blog/1724-10-million-repositories
20. qnoid Even if you have an existing user base. you still need to ship
21. qnoid Risks not everything is fun and games
22. qnoid Burnout. seasick
23. qnoid Sanity. out in the sea; you lose it
24. qnoid Morale. drops exponentially
25. qnoid Validation. does anyone want what I ship?
26. qnoid Competition. is shipping
27. qnoid Focus. on shipping
28. qnoid You are to close. and emotionally attached
29. qnoid Don’t you ain't gonna need it
30. qnoid One more feature. NO
31. qnoid Last one. NO
32. qnoid But… NO
33. qnoid What is the minimum you need. to ship
34. qnoid Shipping is pleasure. that feeling when you arrive at your destination
35. qnoid Release set a date
36. qnoid don’t increase the workload. you have become comfortably numb
37. qnoid the last mile is hard administration
38. qnoid You have real customers. paying or not
39. qnoid Whole. not half baked
40. qnoid Shipping as a feature stop building, start shipping
41. qnoid Shipping policy. understand what you are shipping* * http://qnoid.com/2014/08/28/Bitwink.html
42. qnoid Priorities. not everything is
43. qnoid Estimates. how long will the journey last
44. qnoid Milestones. keep you going
45. qnoid Be fast. build up speed
46. qnoid Don’t hold back. don’t be the bottleneck
47. qnoid Shipping adds value. it’s rewarding
48. qnoid So create value. deliver
49. qnoid You are in the shipping business. shipping software
50. qnoid Start shipping. today