BlueCava and Google Cloud Platform

My Presentation as Speaker in Google Cloud Platform Big Data Summit in Google Venice Office, talking about how we utilize Google Big Query and other Big Data stack in BlueCava

Transcript

1. BLUECAVA, INC. / 2015 BLUECAVA, INC. / 2015 PAGE 1 CROSS SCREEN STARTS HERE
2. BLUECAVA, INC. / 2015 BLUECAVA Business / Product / Challenges PAGE 2
3. BLUECAVA, INC. / 2015 INTRODUCTION PAGE 3 Reza Qorbani CTO @ BlueCava • Work with Google Big Data Team in past 1.5 years • Move from 100% Private Cloud to Hybrid Environment • Deep Integration with Big Query Email reza.qorbani@bluecava.com Twitter @qorbani
4. BLUECAVA, INC. / 2015 DISPLAY MOBILE VIDEO EXCHANGE SOCIAL Real-time Intelligence ABOUT – BlueCava PAGE 4 VALIDATION DEMOGRAPH LOCATION EXCHANGE COVERAGE Association Graph DataTech Platforms AdTech Platforms Open Network that Optimizes Cross-Screen Marketing MARTECH PLATFORMS & SERVICES
5. BLUECAVA, INC. / 2015 ABOUT – Association Graph PAGE 5 House Hold Consumer B Consumer A Consumer C IDFA APN BCID
6. BLUECAVA, INC. / 2015 ABOUT – Coverage PAGE 6 100M/ House Holds 240M/ Consumers 600M/ Devices
7. BLUECAVA, INC. / 2015 ABOUT – Volume PAGE 7 5 TB Daily Daily RAW Logs 250k req/sec From Partners and Exchanges 1.3 Petabyte Total Storage 25 Billion IDs Including our Partner IDs
8. BLUECAVA, INC. / 2015 ABOUT – Challenge PAGE 8 − Generate data for customers − Multiple extraction at time − Keep data for months − Highly Available − Easily run Ad-Hoc queries − Handle lots of POCs − Flexible to Change − Unified Data Store − Bandwidth Cost − Storage Cost − Infrastructure Cost − Operation Cost Cost Flexibility Delivery
9. BLUECAVA, INC. / 2015 ARCHITECTURE BlueCava Platform Overview / Before / Now / Future! PAGE 9
10. BLUECAVA, INC. / 2015 ARCHITECTURE – BlueCava Platform Overview PAGE 10 CORE INTERNAL CUSTOMER PLATFORM EDGEX BIDDER OPERATIONS QUALITY API PORTAL METADATA PREPARE LOGGING AGGREGATE FILTER DETECTOR TRANSFER / PREPARE PROCESS / ASSOCIATION ANALYZE / REPORT AG AE DB
11. BLUECAVA, INC. / 2015 ARCHITECTURE – Before PAGE 11 WEST (IRVINE) EAST (ASHBURN) CORE CORE CUSTOMER INTERNAL PLATFORM BACKUP / DR Geographic Load Balancing XDC NET
12. BLUECAVA, INC. / 2015 ARCHITECTURE – Before / Challenges PAGE 12 Cost Estimate of $1.5M upfront to scale up High Monthly Bandwidth cost Need to Extend Operation team Scalability Performance Storage Complexity Resource Limitations Datacenter Issue with Traffic spikes Need to scale down after POC finishes Some processes took more than a day Customer delivery takes 5-10 hours Ad-Hoc queries taking hours Need more historical data to increase quality Need to keep customer data for months Deliver large amount of data to customers Simple Tasks Require Data Engineering Expertise Customizing Data Output was hard Data Scientists need meaningful data set QA/Dev Environment Separation Ad-Hoc queries create issue for production
13. BLUECAVA, INC. / 2015 ARCHITECTURE – Before / Solution PAGE 13 Big Query § Big Data as a Service § Extremely cost effective for our use-case § Support Hierarchical Data Model § Extremely fast § Query using SQL § Solve most of our Big Data challenges § Fraction of cost (It was Unbelievable) § Customer Delivery in Seconds!!! § We dropped Delivery Spark Cluster (10 nodes) § We dropped Ad-Hoc Hadoop Cluster (100x nodes) § Offload ALL Customer Facing Jobs § Only 2 Sprints Development (6 Weeks)
14. BLUECAVA, INC. / 2015 ARCHITECTURE – Before / Solution PAGE 14 Cloud Storage § Nice integration with Big Query § No file size limit like S3 § HDFS Integration using Hadoop Connector § Seamless Cost Saving: DRA and Nearline § Solved most of our Storage challenges § Simplified our file delivery § Extremely competitive pricing § No need for Backup J
15. BLUECAVA, INC. / 2015 ARCHITECTURE – Before / Solution PAGE 15 Compute Engine § Great Sustained Pricing § No need for long-term contract § Simple CLI for Automation § BDUtil Library for Hadoop § Elastic Environment which saved us on Cost § 100+ nodes Hadoop under 6 minutes § Use as On-Demand Resource as needed § Stop purchasing more hardware!
16. BLUECAVA, INC. / 2015 ARCHITECTURE – Now PAGE 16 WEST (IRVINE) Google Cloud Platform CORE CUSTOMER INTERNAL PLATFORM Cloud Storage Simple DNS Interconnect Big Query
17. BLUECAVA, INC. / 2015 ARCHITECTURE – Future! PAGE 17 Cost Move all in Cloud Scalability World-wide Coverage Performance Real-time Association Simplify Data Science Lab Container Engine Dataproc Dataflow Datalab
18. BLUECAVA, INC. / 2015 ARCHITECTURE – Future! PAGE 18 CORE REALTIME PROCESS ASSOCIATION GRAPH QUERY LAB STORAGE INTERNAL CUSTOMER BATCH PROCESS
19. BLUECAVA, INC. / 2015 PAGE 19 THANK YOU