Concepting & Branding an Event #2

3fbd987f2b4b4a8538038c649409d7be?s=47 Rifat Najmi
October 13, 2012

Concepting & Branding an Event #2

Deck 2 for Liga Film Mahasiswa - Institut Teknologi Bandung.

3fbd987f2b4b4a8538038c649409d7be?s=128

Rifat Najmi

October 13, 2012
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Transcript

  1. Concepting & Branding an Event Agrita Widiasari, S.Hum (Chairman) Rifat

    Najmi, S.Sn (Research Manager) Sinergi Muda RM Randi Rahardyan Sandy Asrianto Shena Malsiana Vania Chandra Kirana Indonesian Youth Conference
  2. Concepting & Branding an Event 2

  3. A brand is the identity of a specific product, service,

    or business . A brand can take many forms, including a name, sign, symbol, color combination or slogan. Marketing Accountability Standards Board
  4. A brand is not an icon, a slogan, or a

    mission statement. It’s a promise your company can keep. This is the promise you make and keep in every marketing activity, every action, every corporate decision, every customer interaction. You promote it internally and externally. Fisk, 2007
  5. None
  6. tangible identity logo value culture promotions service product experience intangible

    identity
  7. Tagline A frequently repeated phrase or statement that captures the

    essence of a brand’s promise to its stakeholder. Tagline
  8. The Kipling Method This method deals with six keywords that

    are easily attached with any possible words to create question expression. 5 w + 1 h
  9. Mind Map A mind map is a diagram used to

    visually outline information. A mind map is often created around a single word or text, placed in the center, to which associated ideas, words and concepts are added. mind map
  10. Who Siapa panitianya? Siapa target sasarannya? What Apa tujuannya? Apa

    aja isi acaranya? When Kapan mulai promosinya? Kapan acaranya diadain? Where Dimana promosinya? Dimana diadainnya? Why Kenapa diadain? Kenapa target sasarannya x? HOW Gimana cara promosinya? Gimana cara ngumpulin dananya? Berapa dananya?
  11. WHEN WHAT WHO WHERE ANAK MUDA WHY HOW IYC

  12. masalah karakter peran masa depan tren budaya anak muda

  13. Gantungkanlah cita- citamu setinggi langit. Soekarno I’m a dreamer. I

    have to dream and reach for the stars, and if I miss a star then I grab a handful of clouds. Mike Tyson
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  20. communication

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  22. http://IndonesianYouthConference.org

  23. http://facebook.com/ IndonesianYouthConference http://twitter.com/ IndonesianYouth

  24. http://youtube.com/ indonesianyouthconf http:// IndonesianYouth.tumblr.com/

  25. http:// IndonesianYouth.multiply.com/ http://foursquare.com/ indonesianyouth

  26. social media

  27. INFORMATION LISTEN COLLABORATION EXPOSURE ACHIEVEMENT

  28. INFORMATION

  29. LISTEN

  30. COLLABORATION

  31. INFORMATION LISTEN COLLABORATION EXPOSURE ACHIEVEMENT

  32. EXPOSURE

  33. ACHIEVEMENT

  34. INFORMATION LISTEN COLLABORATION EXPOSURE ACHIEVEMENT

  35. http://indonesianyouthconference.org @IndonesianYouth