EECI 2011: The Business of Add-ons

This talk covered the business and orbiting concerns, responsibilities and support for developing commercial add-ons in ExpressionEngine.

Transcript

1. THE BUSINESS of ADD-ONS Travis Schmeisser EECI 2011 Brooklyn, NY rockthenroll.com buildwithstructure.com @rockthenroll Tuesday, October 25, 11
2. HI, I’M TRAVIS Tuesday, October 25, 11
3. Idea to release Customers Moving forward Tuesday, October 25, 11
4. STRUCTURE Tuesday, October 25, 11
5. Tuesday, October 25, 11
6. Found a need Started free Learn from my pain Tuesday, October 25, 11
7. YOUR BIG IDEA Tuesday, October 25, 11
8. What’s missing Return on investment Common vs. edge case Tuesday, October 25, 11
9. Free add-ons Client funded Start with internal use Tuesday, October 25, 11
10. FEATURE CURATION Tuesday, October 25, 11
11. Have a plan Remove shit you don’t need Opportunity to grow Tuesday, October 25, 11
12. Listen to needs Your product vision Get it right Tuesday, October 25, 11
13. PRICING Tuesday, October 25, 11
14. Comparable add-ons How complex? Expenses Tuesday, October 25, 11
15. Alternate licenses Discounted licenses Forget the haters Tuesday, October 25, 11
16. You gotta get yours, but fool I gotta get mine.” “ - Snoop Dogg Tuesday, October 25, 11
17. SUPPORT Tuesday, October 25, 11
18. Respond quickly Status updates Confess your fuck-ups Tuesday, October 25, 11
19. Scope of responsibility Not general EE, HTML & CSS Side-step nicely Tuesday, October 25, 11
20. Narrow issues Get your answers You can’t help everyone Tuesday, October 25, 11
21. It’s ok to say no Stay patient People are generally nice Tuesday, October 25, 11
22. STAYING IN TOUCH Tuesday, October 25, 11
23. Google RSS search Twitter search #eecms Monitor @ replies Tuesday, October 25, 11
24. Always respond Jump in early Retweet the love Tuesday, October 25, 11
25. GROWING Tuesday, October 25, 11
26. Roadmap & suggested Don’t commit to dates Ambition can fuck you Tuesday, October 25, 11
27. Speak up between releases Beta invites Advertise Tuesday, October 25, 11
28. Additional $$$ No secret formula Make them feel loved Tuesday, October 25, 11
29. THANK YOU Travis Schmeisser EECI 2011 Brooklyn, NY rockthenroll.com buildwithstructure.com @rockthenroll Tuesday, October 25, 11