Matcha_Solutions.pdf

Discover the natural power of Matcha with our comprehensive presentation, designed to showcase the unmatched potential of this premium Japanese ingredient. This presentation dives into the origins, production process, and wide - ranging health benefits of Matcha, making it a valuable addition to modern nutraceutical, food, and beverage applications. Matcha is more than just green tea its concentrated antioxidants, rich amino acid profile, and smooth energy release position it as a standout superfood in today's wellness - driven market. Whether used in teas, lattes, supplements, or functional foods, Matcha offers versatility, proven benefits, and growing global demand.

This presentation also provides a detailed overview of Matcha’s quality grades, sourcing, and key functional properties that contribute to consumer appeal. From supporting metabolism and enhancing focus to offering anti - aging properties, Matcha continues to find new applications across industries. As businesses seek natural, clean - label solutions, Matcha stands as a reliable ingredient that meets both market trends and consumer expectations. Explore this document to understand how Matcha can elevate your product offerings and create new opportunities for growth.

Transcript

1. Matcha Nizona Corporation
2. Summary 01 ·The Heritage of Matcha 02. How Matcha is Made 03. The Health Benefits of Matcha 04. Enjoying Matcha: Ways to Drink and Use 05. Matcha’s Global Popularity 2
3. 01 The Heritage of Matcha What is Matcha? Matcha is a finely ground green tea powder, known for its vibrant green color and rich, smooth flavor. Unlike regular green tea, matcha is made by grinding whole tea leaves—so you consume the entire leaf and all its nutrients. It’s valued not only for its taste but also for its antioxidant content and calming, focused energy. 3
4. 01 The Heritage of Matcha A Brief History Matcha originated in China over 800 years ago and was brought to Japan in the 12th century by the Zen monk Eisai. In Japan, it was embraced not just as a drink, but as a spiritual practice—becoming the heart of the traditional tea ceremony, chanoyu. The Cultural Appeal of Matcha Matcha is deeply rooted in Japanese culture, where it symbolizes mindfulness, purity, and respect. Central to the Zen-inspired tea ceremony, it represents a moment of calm and connection. Today, matcha continues to bridge tradition and modern life, cherished worldwide for both its heritage and health benefits. 4
5. 02 Covering How Matcha is Made Steaming Tencha Drying Grinding 5
6. Covering Tea farm for a few weeks before harvesting to avoid direct sunlight, and only the shoots are picked. The timing of covering is an important factor in determining the quality of the product. 6 Covered Tea Garden How Matcha is Made 02
7. How Matcha is Made 02 In order to enhance the covering aroma with a brilliant color, the plucked tea leaves are steamed evenly. The sprouts are immediately steamed at high temperature in a factory to stop oxidative enzymes, then slowly cooled and dried in a dryer to remove water to make dried tea. Steaming &Drying 7
8. How Matcha is Made 02 Tencha & Grinding Stems and veins are removed, leaving only soft tea leaves. The finished Tenchaleaves are homogeneous and the appearance of a large green seaweed. Tencha is stored refrigerated and ground ordering. 8
9. 03 Matcha is Japan’s leading superfood—rich in nutrients and loved for its natural health benefits. Here’s what makes it special: Catechins (EGCG) – Powerful antioxidants that support metabolism and cellular health. L-Theanine – Promotes calm focus and a relaxed, alert state of mind. Vitamins (A, C, E) – Help maintain healthy skin and support immunity. Dietary Fiber – Aids digestion and helps relieve constipation. The Health Benefits of Matcha Matcha is 100% plant-based, making it a favorite among vegetarians and vegans around the world! 9
10. 04 Enjoying Matcha: Ways to Drink and Use 10
11. How to make Matcha Put 1.5g to 2g of matcha into the bowl. Sift the matcha with a sifter or tea strainer to make it easier to serve. Slowly pour 70 cc of 80°C water into a warmed teacup. Stir quickly back and forth with the Chasenfor about 15 seconds, as if drawing the letter "m". When the bubbles form nicely, adjust the bubbles with the tip of the Chasen. 11
12. Otherways to enjoy Matcha Matcha is not just a beverage! It's a versatile ingredient that can be enjoyed in many ways! Matcha Latte Matcha Sweets Matcha Ice Cream 12
13. 05 As of May 2025，on Instagram the hashtag #matcha has 8.8 million posts the hashtag #matchalatte has 1.9 million posts Matcha’s Global Popularity Social media Source: Instagram 13
14. 05Matcha’s Global Popularity Social media Age Distribution of #Matcha Topic Users Top regions of #Matcha Topic Users From 2022~2025，on Tiktok the hashtag #matcha has 2 million posts Source: Tiktok 14
15. 05 Matcha’s Global Popularity Google trends1 Source: Google Trend Interest over Time2 Interest by Region3 Matcha Matcha Latte 15 1.The above data is current as of May 21, 2025. 2. Numbers represent search interest relative to the highest point on the chart for the given region and time. 3. The darker the area, the more popular the term is. Global interest in “matcha” has surged dramatically over the past decade —with a sharp rise starting in 2023.
16. 05 Good comments, high sales records for Matcha　 Matcha’s Global Popularity Online shopping website 16 Tea sets for enjoying matcha at home are also popular in Amazon. Source: Amazon
17. Export Volume of Matcha in the past 10 years 05Matcha’s Global Popularity From 2015 to 2024, Japan’s matcha exports more than tripled in value and doubled in volume — reaching 36.7 billion yen and 8,885 tons in 2024. This reflects the strong global demand for authentic Japanese matcha. Source: Trade Statistics of Japan 17
18. 05 Matcha’s Global Popularity Top Export Destinations for Japanese Matcha (2024) In 2024, over 50% of Japan’s matcha export value went to Western countries like the United States, Germany, Canada, and France — reflecting a growing matcha boom in the West. With more than 6,700 tons exported worldwide, Japanese matcha continues to capture the hearts of health-conscious consumers across the globe. Source: Trade Statistics of Japan 18 United States 42% Taiwan 25% Germany 11% Malaysia 7% Thailand 6% Canada 4% Mearsured by export amount (kg)
19. Matcha is a traditional Japanese tea, allowing you to enjoy its culture in the comfort of your own home. Experience Japanese Tradition at Home 19
20. Thank you Nizona Corporation