This project was designed to demonstrate our understanding of market analysis, web design, campaign creation, and digital advertising platforms such as Google Ads and Facebook Ads.
clubs studio and cycle classes on-demand workouts 24Life magazine signature training programs NOW earn rewards with 24HOURPERKS. Do More with Your 24.™ Clean, spacious clubs Innovative technology State of the art amenities Premium equipment, turf zones, free weights OUR MISSION Committed to healthier world Team motivation and support Striving for the largest number of active* members in the US. *Active refers to members who visit our gym or complete and on-demand workout through the 24 Hour Fitness App 2 or more times per week
visit, each workout, and your commitment to health and fitness unlocks access to more of our unmatched amenities and earns you free stuff.. What is 24HourPerks
visits 60 Bring a friend 50 Attend 2 classes 20 Social Media Check In 5 Birthday Bonus 250 Referral membership 500 Gym Retail Purchases 1 point per $ spent HOW DOES IT WORK? DO EARN THIS POINTS Free Smoothie/Juice/Energy Drink 150 50% off 1 item @ Gym Retail 250 Personal Training Session 350 Free Workout Apparel 500 5 day Guest Pass 750 1 Month membership credit 1000 GET WITH YOUR THIS POINTS
Hour Fitness is rewarding and thanking our loyal customers for their annual membership, regular use of our facilities and purchasing 24 Hour Fitness products. -Guest must enroll in the 24HOURPERKS Program to start earning rewards and have access to Daily Deals. -Enrollment in 24HOURPERKS is FREE with Annual Contract with Auto Pay. Guest must complete a separate nin-app enrollment form that includes a US physical address and valid email address. -Earned Reward points can be redeemed at any time at participating locations and expire after 1 year. -Reward products are based on availability. No rain checks. -Guests can view earned point balance on the 24HOURPERKS App. (IOS & Android). -To earn points for Social Media “check-ins”, please post check-in and show to a 24 Hour Fitness Associate and they will add points to your account.
to meet your goals. Group Training Exercise in a social environment to meet your fitness goals in a fun way. Supplements/Food/Drink Resupply on supplements or get a quick food/beverage when at any of our gyms. Free Weights Exercise using free weights for more flexibility with different exercises. Personal Training Exercise 1 on 1 with a personal training to get expert tips and specialized training. Amenities Use over 19 different amenities like our pools, basketball courts, or saunas at your convenience.
2- 40-54 10 mile radius around gym location beauty, health & wellness Fitness enthusiasts Fitness apparel UNHEALTHY HABITS Men & Women Age group 1- 18-39 Age group 2- 40-54 10 mile radius around gym location People who like fast food People who eat out frequently THE GYM RAT
Successful personal trainer, who needs a place to workout at any time of the day to stay in peak physical condition. He religiously attends the gym and will occasionally bring in a friend. He also maintains a strict diet, including smoothies, and uses supplements to enhance the benefits of the workouts. He would like to receive benefits for being a loyal customer and also bringing in referrals. CHALLENGES GOALS - Hates having to go to another location for supplements before and after going to the gym. - He doesn’t like wasting time prepping smoothies each week. Due to his busy schedule, he needs a place he can workout at any point of the day. - He needs to know if the shop sells the specific supplements that he uses. - Would like to learn more about the 24HOURPERKS loyalty program. - Needs to know how beneficial the perks program is through a breakdown of potential savings. MOTIVATIONS FAVORITE SMOOTHIES - Convenient supplemental shop in the gym. - Customizable & delicious smoothies. - Loyalty Program that allows him to bring a guest for free on Sundays. - Open 24 Hours a day, everyday. - Chocolate Peanut Protein - Cinnamon Vanilla Almond with protein powder - Coffee Chocolate with an energy booster
passionate blogger who enjoys eating at new places on a regular basis. She needs to maintain her image by going to the gym. She loves smoothies and coffee. She would like to learn more about ways she can change her workout schedule and tips on being able to eat the way she wants, with slight tweaks, but also maintain her image. CHALLENGES GOALS - Looking to find a knowledgeable trainer on exercises and supplements that can help her reach her goal. - She doesn’t like having to change her schedule to fit in a workout. - She relies on energy boosters in her smoothie to her through any workouts. - Would like to know more about the smoothies to tell if they would taste good from the ingredient list. - Interested in finding a healthier alternative form of energy that isn’t sugary coffee, but more like an organic energy drink. - She needs more details on how the perks work. MOTIVATIONS FAVORITE ACTIVITIES - Convenient supplemental shop in the gym. - Customizable and delicious smoothies. - Deals that allow her to save on a personal trainer. - Open 24 Hours a day, everyday. - Knowledgeable staff on fitness and diet - Finding a great new place to eat. - Going on small explorations of the local shops. - Has a booming blog that she’s constantly updating. - Enjoys spending time with her friends and family.
EMAIL The most powerful way we connect with our members. Through email we will make it easy for them to enroll in 24HOURPERKS YOUTUBE Online exercise classes have seen a major spike in traffic these last few months.. We will use that engagement to promote 24HOURPERKS FACEBOOK/ INSTAGRAM Social allows us to talk to our members AND their friends. Promotion of enrolling in 24HOURPERKS will focus on retention, referrals AND acquisition of new annual members TIKTOK 100 Million Americans! DIGITAL CHANNEL MIX- TARGETING NEW MEMBERS 05 SEARCH This campaign will target new memberships & promote 24HOURPERKS. 06 DISPLAY To reach the masses and highlight our competitive edge with our new 24HOURPERKS program.
member/PERKS leads in first 30 days ◦ Sign up 20 Referral Memberships with PERKS ◦ Increase average # of member visits from 2 days a week to 3 days a week ◦ Achieve an average of 10 reward transactions per member in the first 90 days ◦ # of lead forms received ◦ New Member Acquisition ◦ # of Referral Memberships ◦ Number of Reward Transactions ◦ Member Frequency & Spend ◦ Click Thru Rate for Sign-Ups ◦ Loyalty Redemption Rate ◦ Customer Retention Rate
it? Enroll in 24HOURPERKS and earn rewards for every move you make. Plus members get special daily deals. Enroll at your club today. You know that feeling you get after an amazing workout with your closest friends? It could get even better! Enroll in 24HOURPERKS and earn FREE stuff with every workout from your 24 Hour Fitness family. #24HOURPERKS
with basketball” • “Gym with volleyball” • “Gym with hot tub” • “Gym with steam room” • “Gym with sauna” • “Gym with pool” • “Gym with racquetball court” • “Gym with squash court” AMENITIES KEYWORDS
site navigation Landing Page Designed based on high performing lead generation websites Ranking for Keywords through Blog Posts Mobile First Landing Page Design for higher Search ranking Interlinking from Blog Posts to the Landing Page Optimized for Fastest Loading Time 01 02 03 04 05 06
15 AGE 18-39 15 AGE 40-54 10 AGE 40-54 10 MALE 15 FEMALE 15 LIVES WITHIN 5 MILES OF A CLUB 15 LIVES WITHIN 5 MILES OF A CLUB 15 VIEWS 5 HEALTHY TIPS BLOG POST 5 OPENS THE EMAIL 5 DOWNLOADS THE APP 20 SCHEDULES PERSONAL TRAINING CONSULT 15 VIEWS HOW TO EARN REWARDS 15 DOWNLOADS THE APP 20 READS FAQ’S 5 VIEWS SOCIAL MEDIA 5
LIGHT TO GO! And BUDGET APPROVALS “Things may come to those who wait, but only the things left by those who hustle.” – Abraham Lincoln, 16th President of the United States 24HOURPERKS allows us to give back to our loyal members first. And we thought of everything- Rewarding frequent workouts Rewarding you when you try new things Rewarding you when you share your success on social media Rewarding you when you bring friends Rewarding you when you make purchases in our clubs Daily Deals 2021 RE-ENVISIONED
by Flaticon, and infographics & images by Freepik THANKS! Do you have any questions? GROUP 2 Rohan Eric Luciana Jennifer Please keep this slide for attribution.
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