A/B Testing

Event: Creative Coffee by TechMeetUp
Location: Urban Station Maslak, Istanbul
Event Website: http://cc.techmeetup.net

Transcript

1. RIZA SELÇUK SAYDAM TESTING A B
2. @rssems #ccistanbul #techmeetup günün menüsü... Merhaba Data Çağı A/B Testi Lean UX Örnekler Özet Sorular ve Cevaplar
3. @rssems #ccistanbul #techmeetup RIZA SELÇUK SAYDAM UI/UX DESIGNER & DEVELOPER @ NOKTA.COM www.rss-ems.com
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6. RIZA SELÇUK SAYDAM A/B TESTING
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29. @rssems #ccistanbul #techmeetup HEDEF VERİLER VE "Nereye gitmek istedigini bilmiyorsan hangi yoldan gideceğin farketmez." Cheshire
30. @rssems #ccistanbul #techmeetup
31. @rssems #ccistanbul #techmeetup Data, Not Design, is King in Age of Google Age of Data "We let the math and the data govern how things look and feel." Marisa Mayer (Past Google, now Yahoo)
32. @rssems #ccistanbul #techmeetup “If you torture the data long enough, it will confess” ! Ronald Coase (Nobel Prize in Economics)
33. @rssems #ccistanbul #techmeetup Az maliyet Çok katılımcı Veri Gücü Neden A/B Test? Neden sanat?! Hızlı Sonuç UX
34. Focus on the user and all else will follow
39. @rssems #ccistanbul #techmeetup Tasarım Değişikliği 33% conversion increase
40. @rssems #ccistanbul #techmeetup The original: Worst performer Headline
    +30% ORIGINAL +7% +15% +27%
41. @rssems #ccistanbul #techmeetup Call to Action +28% +34% +21%
44. @rssems #ccistanbul #techmeetup Fiyat Etkisi E-commerce 2x
45. @rssems #ccistanbul #techmeetup Single Page vs. Multi-Step Checkout 21.8%
46. @rssems #ccistanbul #techmeetup Ürün Detay +10%
47. @rssems #ccistanbul #techmeetup Trial & Buy +47%
48. Fiyat Listesi +97%
49. @rssems #ccistanbul #techmeetup İnsan Etkisi
50. @rssems #ccistanbul #techmeetup Sayfa Yüksekliği
51. @rssems #ccistanbul #techmeetup Farklı Karakterler
52. @rssems #ccistanbul #techmeetup
53. @rssems #ccistanbul #techmeetup Form +40%
54. @rssems #ccistanbul #techmeetup E-Mail
55. @rssems #ccistanbul #techmeetup
56. @rssems #ccistanbul #techmeetup Adwords
57. @rssems #ccistanbul #techmeetup A/B Testin Temel Kuralları aman diyeyim... ! Tek Değişken Varyasyonları Yummy Cookies Belirli bir amaca yönelik Mauris tempor vehicula Probleme Yönelik Tümü Aynı Anda
58. @rssems #ccistanbul #techmeetup A/B Test Araçları Kendinize Özel Framework uzun vade çözümü ! Visual Website Optimizer ücretli ! visualwebsiteoptimizer.com Google Analytics Content Experiments ! google.com/analytics Optimizely ücretli ! Predefined chunks as necessary, making
59. @rssems #ccistanbul #techmeetup Özetle… Bugün nelerden bahsettik? Lean UX • Geleneksel Süreç • Sürekli Öğrenme ve Test ederek geliştirme Data • Verinin gücü adına! • Ürünü analiz edebilmek A/B Test Süreci • Bilimsel Method • Problem ve Amaç • Örnekler • Significant Test Bilimsel method ile kullanılabilirlik çalışması
61. @rssems #ccistanbul #techmeetup CEVAPLAR SORULAR
62. TEŞEKKÜRLER! RIZA SELÇUK SAYDAM www.rss-ems.com