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Focus TO | Semantic Relevance FOCUS Winning the #1 position in Google search results Winning brand SOV & Inclusion wherever our audience is AUDIENCE People using only search engines People searching everywhere (search engines, social, retail, LLMs) INFORMED BY Keywords, Historical Search Volumes Topics, Semantic Relevance, Audiences, Experience KPIS Awareness (impressions, rankings), consideration (clicks, users, sessions), conversion (site engagement) Are we showing up? (visibility, impressions, citations) Are we standing out? (sentiment, referrals) Do we have business impact? (direct and indirect conversions) CONTENT Keyword-optimized web pages Semantically relevant content across multiple formats & platforms GOAL KPIS & OKRS Total Sales, Conversions, Orders, Brand Growth
a keyboard. It's also the AI model reading your content before the person ever sees it. AI is now the first audience. It decides what to include, quote, or reference — using Search. We're not just optimizing for people anymore — we're optimizing for machines that summarize for people.
pages. It retrieves passages. These principals ensure your content is easier to match, extract, and cite.. so skip grandma’s entire life story on your recipe pages. ANSWER-FIRST Content that clearly summarizes answers upfront is 33% more likely to be cited by AI systems. SEMRush, 2026 SOURCED STAT Adding specific sourced statistics increases LLM visibility by 30%–40%. Princeton / ACM KDD, 2024 DEFINTION Cited sentences are nearly 2x as likely to define rather than describe. Search Engine Land, 2026 QUOTABLE Content structured into clear, extractable chunks can increase AI visibility by 30%. Princeton / ACM KDD, 2024
consistently appear side by side in AI Overviews and dominate the top organic results. To meet Whirlpool’s goal of appearing side by side in AI Overviews and the top traditional results, we unified keyword strategy and ran a single cross-brand loop, turning their search presence into a synchronized front that squeezes competitors off page 1. +165% shared page 1 KWs +138% share of search 150K AI Overview citations PERFORMANCE VALIDATION
Oral B client—where most purchases happen un-tracked in-person at retail stores—the recommendation was all that mattered. Influencers and YouTube strategy resulted in increased offline sales at CVS/Walmart/etc., as a strong correlation was shown between AI presence and an increase in offline sales. PERFORMANCE VALIDATION
the effect of our AI overview increases against sales. When accounting for offline sales, AI Overviews contributed almost as much as paid search for this client. (Results varied by client)
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