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Building a Brand

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November 01, 2017
Technology
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Building a Brand

Presented at Queens JS

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Ryn Daniels

November 01, 2017
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Transcript

  1. building a brand Queens JS - 1 November 2017

  2. @beerops queens js Ryn Daniels (@beerops) Infrastructure Ops Witch, Travis

    CI

  3. @beerops queens js “grumpy ops goth who likes cats a

    lot”

  4. @beerops 3 2 1 queens js agenda WHY HAVE A

    BRAND? HOW TO GROW/ MAINTAIN A BRAND DOWNSIDES OF BRANDING

  5. @beerops 3 2 1 queens js agenda WHY HAVE A

    BRAND? HOW TO GROW/ MAINTAIN A BRAND DOWNSIDES OF BRANDING

  6. @beerops queens js why have a brand?

  7. @beerops queens js •establish yourself as a leader or expert

    •career opportunities •people send you cat pictures why have a brand?

  8. @beerops queens js

  9. @beerops queens js

  10. @beerops queens js what kinds of opportunities are you looking

    for?

  11. @beerops queens js •writing a book/article/blog posts •conference speaking •travel!

    •jobs/interviews/hiring •collaborative projects brand opportunities

  12. @beerops 3 2 1 queens js agenda WHY HAVE A

    BRAND? HOW TO GROW/ MAINTAIN A BRAND DOWNSIDES OF BRANDING

  13. @beerops queens js building a brand •identifying goals •choosing platforms

    •curating content •maintaining boundaries

  14. @beerops queens js Identifying goals •name recognition •credibility as an

    expert •professional opportunities •growing your network

  15. @beerops queens js choosing platforms

  16. @beerops queens js curating content

  17. @beerops queens js

  18. @beerops queens js

  19. @beerops queens js maintaining boundaries http://bit.do/brand-boundaries

  20. @beerops queens js “Post as if someone you don’t know

    with no sense of boundaries is going to be reading this content with a fine-tooth comb three years in the future.”

  21. @beerops 3 2 1 queens js agenda WHY HAVE A

    BRAND? HOW TO GROW/ MAINTAIN A BRAND DOWNSIDES OF BRANDING

  22. @beerops queens js feeling constrained "OMGLOL are you allowed to

    drink something that's not beer? Get it? 'Cause you're BEERops? Get it? I'm funny lol."

  23. @beerops queens js it gets weird.

  24. @beerops queens js "You're beerops, right? I NAMED one of

    my WEBSERVERs AFTER YOU."

  25. @beerops queens js https://www.privacyduck.com/ http://www.crashoverridenetwork.com/coach.html

  26. @beerops queens js tl; dr •identify goals - what do

    you want to do? •share your story - what do you have to say? •be genuine - you’re a person! •don’t read the comments - they’re awful.

  27. @beerops queens js Thank you!