Building a Brand

building a brand Queens JS - 1 November 2017

@beerops queens js Ryn Daniels (@beerops) Infrastructure Ops Witch, Travis
CI

@beerops queens js “grumpy ops goth who likes cats a
lot”

@beerops 3 2 1 queens js agenda WHY HAVE A
BRAND? HOW TO GROW/ MAINTAIN A BRAND DOWNSIDES OF BRANDING

@beerops queens js why have a brand?

@beerops queens js •establish yourself as a leader or expert
•career opportunities •people send you cat pictures why have a brand?

@beerops queens js

@beerops queens js what kinds of opportunities are you looking
for?

@beerops queens js •writing a book/article/blog posts •conference speaking •travel!
•jobs/interviews/hiring •collaborative projects brand opportunities

@beerops queens js building a brand •identifying goals •choosing platforms
•curating content •maintaining boundaries

@beerops queens js Identifying goals •name recognition •credibility as an
expert •professional opportunities •growing your network

@beerops queens js choosing platforms

@beerops queens js curating content

@beerops queens js

@beerops queens js maintaining boundaries http://bit.do/brand-boundaries

@beerops queens js “Post as if someone you don’t know
with no sense of boundaries is going to be reading this content with a fine-tooth comb three years in the future.”

@beerops queens js feeling constrained "OMGLOL are you allowed to
drink something that's not beer? Get it? 'Cause you're BEERops? Get it? I'm funny lol."

@beerops queens js it gets weird.

@beerops queens js "You're beerops, right? I NAMED one of
my WEBSERVERs AFTER YOU."

@beerops queens js https://www.privacyduck.com/ http://www.crashoverridenetwork.com/coach.html

@beerops queens js tl; dr •identify goals - what do
you want to do? •share your story - what do you have to say? •be genuine - you’re a person! •don’t read the comments - they’re awful.

@beerops queens js Thank you!

Building a Brand

Building a Brand

Ryn Daniels

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building a brand Queens JS - 1 November 2017

@beerops queens js Ryn Daniels (@beerops) Infrastructure Ops Witch, Travis

@beerops queens js “grumpy ops goth who likes cats a

@beerops 3 2 1 queens js agenda WHY HAVE A

@beerops 3 2 1 queens js agenda WHY HAVE A

@beerops queens js why have a brand?

@beerops queens js •establish yourself as a leader or expert

@beerops queens js

@beerops queens js

@beerops queens js what kinds of opportunities are you looking

@beerops queens js •writing a book/article/blog posts •conference speaking •travel!

@beerops 3 2 1 queens js agenda WHY HAVE A

@beerops queens js building a brand •identifying goals •choosing platforms

@beerops queens js Identifying goals •name recognition •credibility as an

@beerops queens js choosing platforms

@beerops queens js curating content

@beerops queens js

@beerops queens js

@beerops queens js maintaining boundaries http://bit.do/brand-boundaries

@beerops queens js “Post as if someone you don’t know

@beerops 3 2 1 queens js agenda WHY HAVE A

@beerops queens js feeling constrained "OMGLOL are you allowed to

@beerops queens js it gets weird.

@beerops queens js "You're beerops, right? I NAMED one of

@beerops queens js https://www.privacyduck.com/ http://www.crashoverridenetwork.com/coach.html

@beerops queens js tl; dr •identify goals - what do

@beerops queens js Thank you!