Upgrade to Pro — share decks privately, control downloads, hide ads and more …

Building a Brand

Sponsored · Ship Features Fearlessly Turn features on and off without deploys. Used by thousands of Ruby developers. →
Avatar for Ryn Daniels Ryn Daniels
November 01, 2017
Technology
130
0

Building a Brand

Presented at Queens JS

Avatar for Ryn Daniels

Ryn Daniels

November 01, 2017

More Decks by Ryn Daniels

See All by Ryn Daniels
Dungeons and Devops
Avatar for Ryn Daniels ryndaniels
0
51
untitled config game
Avatar for Ryn Daniels ryndaniels
1
2.6k
Designing Sustainable Ops Cultures
Avatar for Ryn Daniels ryndaniels
0
1.7k
CI/CD: More than Just Code
Avatar for Ryn Daniels ryndaniels
0
330
Building Bridges with Devops
Avatar for Ryn Daniels ryndaniels
0
1.7k
Heretical Resilience
Avatar for Ryn Daniels ryndaniels
0
2.1k
Effective Devops and Engineering Culture
Avatar for Ryn Daniels ryndaniels
2
440
Put Some Dev in Your Devops
Avatar for Ryn Daniels ryndaniels
0
1.8k
Working on Wordsmithing
Avatar for Ryn Daniels ryndaniels
0
180

Other Decks in Technology

See All in Technology
Blue/Green Deployment を用いた PostgreSQL のメジャーバージョンアップ
Avatar for Ken Kato kkato1
1
230
【Oracle Cloud ウェビナー】データ主権はクラウドで守れるのか？NTTデータ様のOracle Alloyで実現するソブリン対応クラウドの最適解
Avatar for oracle4engineer oracle4engineer
PRO
3
130
LLMに何を任せ、何を任せないか
Avatar for an cap120
11
6.9k
Databricks Lakebaseを用いたAIエージェント連携
Avatar for Daiki Akimoto NTTD daiki_akimoto_nttd
0
120
Bref でサービスを運用している話
Avatar for Sugar Sato sgash708
0
220
Physical AI on AWS リファレンスアーキテクチャ / Physical AI on AWS Reference Architecture
Avatar for shota aws_shota
1
310
BFCacheを活用して無限スクロールのUX を改善した話
Avatar for Ryuya Yanagi apple_yagi
0
140
Even G2 クイックスタートガイド（日本語版）
Avatar for vrshinobi vrshinobi1
0
190
不確実性と戦いながら見積もりを作成するプロセス/mitsumori-process
Avatar for hiro@miraito hirodragon112
1
180
20260326_AIDD事例紹介_ULSC.pdf
Avatar for ファインディ株式会社（イベント資料アップ用） findy_eventslides
0
400
Network Firewall Proxyで 自前プロキシを消し去ることができるのか
Avatar for ぐっさん gusandayo
0
170
Oracle AI Database@Google Cloud：サービス概要のご紹介
Avatar for oracle4engineer oracle4engineer
PRO
5
1.3k

Featured

See All Featured
Typedesign – Prime Four
Avatar for Hannes Fritz hannesfritz
42
3k
KATA
Avatar for Megan Lloyd mclloyd
PRO
35
15k
Technical Leadership for Architectural Decision Making
Avatar for Kenny Baas-Schwegler baasie
3
300
Practical Tips for Bootstrapping Information Extraction Pipelines
Avatar for Matthew Honnibal honnibal
25
1.8k
Measuring Dark Social's Impact On Conversion and Attribution
Avatar for Stephen Akadiri stephenakadiri
1
170
[Rails World 2023 - Day 1 Closing Keynote] - The Magic of Rails
Avatar for Eileen M. Uchitelle eileencodes
38
2.8k
Designing Dashboards & Data Visualisations in Web Apps
Avatar for Des Traynor destraynor
231
54k
Fight the Zombie Pattern Library - RWD Summit 2016
Avatar for Marcelo Somers marcelosomers
234
17k
What does AI have to do with Human Rights?
Avatar for Per Axbom axbom
PRO
1
2.1k
Why Your Marketing Sucks and What You Can Do About It - Sophie Logan
Avatar for Sophie Logan marketingsoph
0
120
The Psychology of Web Performance [Beyond Tellerrand 2023]
Avatar for Tammy Everts tammyeverts
49
3.4k
Color Theory Basics | Prateek | Gurzu
Avatar for Gurzu gurzu
0
270

Transcript

  1. building a brand Queens JS - 1 November 2017

  2. @beerops queens js Ryn Daniels (@beerops) Infrastructure Ops Witch, Travis

    CI

  3. @beerops queens js “grumpy ops goth who likes cats a

    lot”

  4. @beerops 3 2 1 queens js agenda WHY HAVE A

    BRAND? HOW TO GROW/ MAINTAIN A BRAND DOWNSIDES OF BRANDING

  5. @beerops 3 2 1 queens js agenda WHY HAVE A

    BRAND? HOW TO GROW/ MAINTAIN A BRAND DOWNSIDES OF BRANDING

  6. @beerops queens js why have a brand?

  7. @beerops queens js •establish yourself as a leader or expert

    •career opportunities •people send you cat pictures why have a brand?

  8. @beerops queens js

  9. @beerops queens js

  10. @beerops queens js what kinds of opportunities are you looking

    for?

  11. @beerops queens js •writing a book/article/blog posts •conference speaking •travel!

    •jobs/interviews/hiring •collaborative projects brand opportunities

  12. @beerops 3 2 1 queens js agenda WHY HAVE A

    BRAND? HOW TO GROW/ MAINTAIN A BRAND DOWNSIDES OF BRANDING

  13. @beerops queens js building a brand •identifying goals •choosing platforms

    •curating content •maintaining boundaries

  14. @beerops queens js Identifying goals •name recognition •credibility as an

    expert •professional opportunities •growing your network

  15. @beerops queens js choosing platforms

  16. @beerops queens js curating content

  17. @beerops queens js

  18. @beerops queens js

  19. @beerops queens js maintaining boundaries http://bit.do/brand-boundaries

  20. @beerops queens js “Post as if someone you don’t know

    with no sense of boundaries is going to be reading this content with a fine-tooth comb three years in the future.”

  21. @beerops 3 2 1 queens js agenda WHY HAVE A

    BRAND? HOW TO GROW/ MAINTAIN A BRAND DOWNSIDES OF BRANDING

  22. @beerops queens js feeling constrained "OMGLOL are you allowed to

    drink something that's not beer? Get it? 'Cause you're BEERops? Get it? I'm funny lol."

  23. @beerops queens js it gets weird.

  24. @beerops queens js "You're beerops, right? I NAMED one of

    my WEBSERVERs AFTER YOU."

  25. @beerops queens js https://www.privacyduck.com/ http://www.crashoverridenetwork.com/coach.html

  26. @beerops queens js tl; dr •identify goals - what do

    you want to do? •share your story - what do you have to say? •be genuine - you’re a person! •don’t read the comments - they’re awful.

  27. @beerops queens js Thank you!