Content Manifesto for Startups & Brands

"The era of digital marketing is over. It's almost dead." — Marc Pritchard, Procter & Gamble (Sept. 2013)

Leading global brands and Internet startups in the Knowledge economy requires a new approach to Content Design.

Content Manifesto is a foundation for Content Thinking 1.0 for business leaders and managers, innovators and thinkers, academicians and journalists, engineers and entrepreneurs, artists and architects, photographers and filmmakers, students and social workers—those who believe in the power of human expression, irrespective of the medium.

Transcript

30. Marshall McLuhan, 1967 The Medium is the Message.
33. Salik Shah, 2012 The Meaning is the Message.