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Culture as a Factor in Web Design

Senongo Akpem
October 22, 2012

Culture as a Factor in Web Design

As our community explores more of responsive design, we are creating better code and markup, but are we creating sites that are responsive to cultural differences? This session went through factors that can affect how sites are perceived in places with different cultural norms, like Africa and Japan. I talked about how to build visual and cultural diversity into websites, and how responsive design can address these quirks of culture, language, and tradition.

Presented at FOWD NYC

Senongo Akpem

October 22, 2012

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  1. Beyond Responsive Design Culture as a Factor in Digital Design

  2. Hi. I’m Senongo Akpem. @senongo

  3. A bit about me...

  4. Born and raised in Nigeria

  5. 10+ years all over the US

  6. 7+ years working in Japan

  7. A dose of realism...

  8. “Culture eats strategy for breakfast.” -Peter Drucker

  9. We design for numerous cultures, whether we know it or

  10. None
  11. A Few Cultural Variables fabonthemoon- http://flic.kr/p/aQYzP2

  12. High Context Culture

  13. Low Context Culture

  14. None

  16. http://y.qq.com/

  17. http://www.rdio.com/

  18. Which way is up?

  19. The Guugu Yimithirr Brian Cassey, The Courier-mail

  20. Collectivism

  21. Individualism

  22. http://www.messagesforjapan.com/

  23. High Power Distance

  24. Low Power Distance

  25. http://www.marks.jp/ http://www.moleskine.com/ About pages

  26. None
  27. None
  28. None
  29. None
  30. Fast Messaging

  31. Slow Messaging

  32. https://www.gov.uk/

  33. http://www.priu.gov.lk/

  34. So what?

  35. Be Culturally Responsive

  36. None
  37. Moving beyond media queries

  38. People need to feel at home with the cultural references

    in our interfaces.
  39. How about culture queries?

  40. 3 steps

  41. Add a native language option • 3 steps

  42. Add a native language option • Make the interface •

    understandable 3 steps
  43. Add a native language option • Make the interface •

    understandable Use cues that match the users • cultural characteristics 3 steps
  44. http://gengo.com/

  45. None
  46. http://www.sevenbank.co.jp/soukin/

  47. None
  48. None
  49. http://www.mtn.com.af

  50. None
  51. None
  52. There’s a difference between understanding an interface, and accepting an

    interface. - Carney, 1998
  53. http://www.pepsi.com/

  54. http://www.pepsitmall.com/

  55. http://www.mcdonalds.com/us/en/food.html http://www.mcdonaldsindia.com/menu.html

  56. http://www.bbc.com/news/world/middle_east/ http://www.bbc.co.uk/arabic/middleeast/

  57. The Bollywood Technique mountainamoeba- http://flic.kr/p/4wZ1uu

  58. How much does culture affect the usability of the sites

    we build?
  59. A lot.

  60. No Really. A LOT.

  61. Final Thoughts chrisstreeter- http://flic.kr/p/8jMLVx

  62. You can find me online at: Thank You! @senongo senongo.net