Culturally Responsive Design

It’s a given today that design responds to our devices, locations, and preferences. But do we expect it to be responsive to cultural differences? I discussed factors that can affect how design is perceived in places with different cultural norms and how visual and cultural diversity can be built into every stage of a project. I also talked about how design can advance diversity, through projects such as Pixel Fable and Lost Nigeria.
Talk given at the AIGA NY, November 2014.

Transcript

1. Culturally
 Responsive
 Design
2. Senongo Akpem @senongo Hello!
6. pixelfable.com
9. We design for numerous cultures, whether we know it 
 or not.
10. A few cultural variables:
11. High Context Low Context
12. toji.or.jp
13. y.qq.com
14. rdio.com
15. Collectivism Individualism
16. etsy.com
17. ຊԻ ݐલ
18. High Power Distance Low Power Distance
19. noahsark.com.ng
20. Oscar Ruiz and publicis-mexico.com
21. projects.newyorker.com/story/subway/
22. vigilism.com vigilism.com
23. Slow Messaging Fast Messaging
29. Appropriation
31. Yinka Shonibare
33. Appropriating a culture that doesn’t exist… yet
37. build cultural differences into 
 design projects
38. Research ! Language ! Place
39. Research
40. There’s a difference between understanding 
 an interface, 
 and accepting it. Carney
41. The Bollywood Technique
42. Language
43. gooddesigncompany.com
44. Which way is back?
45. Guugu Yimithirr
46. Place
50. lostnigeria.com
51. How does culture inform your creative process?
52. Thank you! ! senongo.net @senongo @pixelfable