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Culturally Responsive Design

14c33ea35ebb7c3bae05c0125ef7ff04?s=47 Senongo Akpem
January 03, 2015

Culturally Responsive Design

It’s a given today that design responds to our devices, locations, and preferences. But do we expect it to be responsive to cultural differences? I discussed factors that can affect how design is perceived in places with different cultural norms and how visual and cultural diversity can be built into every stage of a project. I also talked about how design can advance diversity, through projects such as Pixel Fable and Lost Nigeria.
Talk given at the AIGA NY, November 2014.

14c33ea35ebb7c3bae05c0125ef7ff04?s=128

Senongo Akpem

January 03, 2015
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Transcript

  1. Culturally
 Responsive
 Design

  2. Senongo Akpem @senongo Hello!

  3. None
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  6. pixelfable.com

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  9. We design for numerous cultures, whether we know it 


    or not.
  10. A few cultural variables:

  11. High Context Low Context

  12. toji.or.jp

  13. y.qq.com

  14. rdio.com

  15. Collectivism Individualism

  16. etsy.com

  17. ຊԻ ݐલ

  18. High Power Distance Low Power Distance

  19. noahsark.com.ng

  20. Oscar Ruiz and publicis-mexico.com

  21. projects.newyorker.com/story/subway/

  22. vigilism.com vigilism.com

  23. Slow Messaging Fast Messaging

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  29. Appropriation

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  31. Yinka Shonibare

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  33. Appropriating a culture that doesn’t exist… yet

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  37. build cultural differences into 
 design projects

  38. Research ! Language ! Place

  39. Research

  40. There’s a difference between understanding 
 an interface, 
 and

    accepting it. Carney
  41. The Bollywood Technique

  42. Language

  43. gooddesigncompany.com

  44. Which way is back?

  45. Guugu Yimithirr

  46. Place

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  50. lostnigeria.com

  51. How does culture inform your creative process?

  52. Thank you! ! senongo.net @senongo @pixelfable