Culturally Responsive Design

A talk about how we can use cultural factors and thinking to make sites and projects for a worldwide audience.
Given at AmuseUX, Hungary, in the fall of 2017.

Transcript

1. Senongo Akpem Design Director at Constructive @senongo Hey!
2. Culturally Responsive Design Creating for Your Worldwide Audience
3. a bit of background…
4. Nigeria
5. USA
6. Japan
7. We design for numerous cultures, whether we know it or not.
8. Cultural Variables
9. Multicultural design should expose the unwritten rules of society.
10. vs Low Context High Context
11. toji.or.jp
12. vs Individualism Collectivism
13. The Bollywood Technique
14. Understanding 
 interfaces isn’t the same as accepting them.
15. vs Low Power Distance High Power Distance
16. Oscar Ruiz / publicis-mexico.com
17. projects.newyorker.com/story/subway/
18. vs Slow Messaging Fast Messaging
19. gov.uk
20. Tropico Vernacular / Lobregat Balaguer
21. … a people whose idea of visual pleasure is an explosion of the colors and textures that constitute the experience of community. LOBREGAT BALAGUER
22. vs DIRECTNESS
23. W. Robert Moore/National Geographic Society/Corbis / UK’s Science Museum
24. Clement Valla / Google
25. All our design choices come with pre-existing assumptions.
26. Code-switching
27. We adjust our communication to emphasize (or minimize) our social differences.
28. Meedan labs
29. Build design projects with the flexibility to code-switch.
30. Depicting the “Other”
31. Air France /
32. abidjan .net
33. Ashaninka/ Osklen
34. Narratives can deliberately break those stereotypes.
36. captaindacosta.com
39. Give your audience permission to explore nuanced cultural references.
40. Yinka Shonibare
43. Appropriation punches up.
44. So what steps should we take?
45. Culture eats strategy for breakfast. PETER DRUCKER
46. Flexible Research
47. reboot.org
49. Test design that explores technical (& cultural) experiences. TIP
50. Forgiving Interfaces
51. Kim Suk / AP images
52. Leo Juarez / NBC News
53. Design forgiving interfaces that flex across cultures. TIP
54. Layered Language
55. FEED Montreal
57. holohalo.net
58. Create projects that work effectively in multilingual contexts. TIP
59. A Sense of Place
60. raponline.org
61. lostnigeria.com
62. lostnigeria.com
63. Reference location in nuanced ways, to create a sense of belonging. TIP
64. I’ll end with a final note of encouragement.
65. Culture informs every part of our design practice. Use it!
66. Senongo Akpem @senongo Thank you!