ARTS253 - 3. Touchpoints and Colors

Transcript

2. Lets take a brief quiz BRANDING TRIVIA
3. Auto Slogans Card 246
4. What auto brand is known for the slogan “Moving Forward”? Card 246
5. Before it shifted its slogan to “Shift,” this car brand used
 “Life is a journey. Enjoy the ride.” Card 246
6. Which Brand Proclaims their “Passionate pursuit of perfection”? Card 246
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8. According to the toy’s song (the longest running jingle in ad history), where can Slinky walk? Card 012
9. Tuned-in soldiers in Vietnam discovered that Slinky made a great one of these Card 012
10. Which Slinky pull toy was a successful pet project in the ‘50s and got a makeover for the flick, Toy Story? Card 012
11. Name the one test location where Slinky wouldn’t slink. Card 012
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13. According to Lucky the Leprechaun, Lucky Charms are what kind of “delicious”? Card 194
14. What is the only marshmallow shape to have charmed kids since the very first box of Lucky Charms? Card 194
15. What four colors were the marshmallow hearts, moons, stars, and clovers in original Lucky Charms? Card 194
16. Finish the phrase said by Lucky while running away from kids:
 “They’re always after _____” Card 194
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18. What “moving” symbol seems to magically appear between the E and X in the FedEx® logo? Card 084
19. Finish this famous FedEx® slogan:
 “When it absolutely, positively ___®” Card 084
20. What copy shop chain did FedEx® acquire to help create FedEx Office®? Card 084
21. What color is the Ex in the
 FedEx Ground® logo? Card 084
22. Card 165
23. Card 165 What well-known catchphrase is used to describe Bounty paper towels?
24. Card 165 Bounty “Extra Soft” paper towels are designed to feel like this
25. Card 165 In a popular TV ad, Rosie the waitress balanced what on wet Bounty towel to show its strength?
26. Card 102
27. Card 102 Name the European country where BMWs are manufactured?
28. Card 102 The blue and white triangles of BMW’s circular logo correspond to the triangles in what regional German flag?
29. Card 102 Which BMW was featured in the 1999 James Bond movie,
 The World is Not Enough?
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31. Card 025 Name this Brand.
32. Card 025 Besides offering more than the competition, why were there 31 original Baskin-Robbins flavors?
33. Card 025 Name three of the top five most popular Baskin-Robbins 31 flavors.
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35. Card 173 What is the best-selling and most famous Hillshire Farm meat product?
36. Card 173 What backyard BBQ cheer was featured in a successful Hillshire Farm advertising campaign?
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38. Card 103 Which artist gained fame for his
 pop-art portraits of Campbell’s soup cans?
39. Card 103 Name the Campbell’s soup that is the “Soup That Eats Like a Meal®”
40. Card 103 What is the famous Campbell’s Soup slogan heard in TV ads, often in a sing-song voice?
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42. Card 028 Kleenex® tissues caught on as a disposable handkerchief, but it was first sold to remove this
43. Card 028 In 1929, Kleenex® became the first tissue brand to add what to their tissues?
44. Card 028 Which 3-layer Kleenex® tissue variety kills 99.9% of cold and flu viruses?
45. Card 028 Always a leader in the field, Kleenex® Brand created Softique®, the first tissue to have this
46. Taglines and Touchpoints Brands spend Millions of Dollars and years, sometimes decades to create taglines that will be instantly identified, and brand recognition that sticks. Sometimes you do such a good job that your brand name becomes synonymous with the very product that you are producing.
47. Lets take a brief look at COLOR IN BRANDING
48. Colors are important Looking at many different brands you will see that color is equally important to the core of its brand as its name, logo, or any other identifier. Lets take a look at 6 different company colors to see if you can identify these brands by just the color they have chosen to define themselves.
62. Won its trademark suit in February 2014
63. So what is so fancy about these colors?
64. They are all
 Trademarked™
65. Colors are REALLY important Looking at these different brands they have identified themselves with a color that they want you to remember. A color that they hope will remind them of their brand every time that you see it. Color is so important to branding that a study was done that found that color increases brand recognition by 80% Lets look at some of the results from the study.
72. Lets take a brief look at COLOR IN BRANDING MORE
73. Created by: Graham Smith - imjustcreative.com
74. Created by: Graham Smith - imjustcreative.com
75. Created by: Graham Smith - imjustcreative.com
76. Created by: Graham Smith - imjustcreative.com
77. Created by: Graham Smith - imjustcreative.com
78. Created by: Graham Smith - imjustcreative.com
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80. Created by: Graham Smith - imjustcreative.com
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82. Created by: Graham Smith - imjustcreative.com
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87. Created by: Graham Smith - imjustcreative.com
88. Created by: Graham Smith - imjustcreative.com
89. Created by: Graham Smith - imjustcreative.com
90. Created by: Graham Smith - imjustcreative.com
91. Created by: Graham Smith - imjustcreative.com
92. Lets take a brief look at COLOR IN BRANDING EVEN MORE
93. Created by: Marc Hemeon
94. Created by: Marc Hemeon
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97. Created by: Marc Hemeon
98. Colors Mean Something Not only are colors very important in identifying a brand, they also are very important in conveying meaning and feeling. Remember that people choose brands on many things and one of them is simply the color of things. So knowing what colors mean, or what people identify them with can help you decide what colors to use.
99. BLACK QUALITIES definite, credible, strength, powerful, precise, professional, direct, accuracy BEST FOR construction, corporate, oil, financial, fashion, manufacturing, cosmetics, mining, marketing, tradesmen thelogocompany.net/logo-color-choices
100. RED QUALITIES hungry, exciting, urgent, dangerous, sexy, evocative, romantic, design, warm, fast BEST FOR food, clothing, fashion, apparel cosmetics, sports, real estate, entertainment, health care, caring, emergency services, hospitality, marketing, public relations, advertising thelogocompany.net/logo-color-choices
101. GREEN QUALITIES natural, organic, youth, nurturing, instructional, education, adventurous, ecological, calming, nature BEST FOR medicine, science, government, recruitment, ecological-business, tourism, human resources thelogocompany.net/logo-color-choices
102. BLUE QUALITIES credibility, calming, clean, focused, medical, professional, judicial, power, business like BEST FOR medical, scientific, utilities, government, health care, high- tech, recruitment, tradesmen, legal, information technology, dental, corporate thelogocompany.net/logo-color-choices
103. ORANGE QUALITIES creative, dynamic, energetic, youthfulness, expressive, child-like, fruitful, innocence, enthusiasm BEST FOR recruitment, food and drink, entertainment, education, sports, human resources, childcare thelogocompany.net/logo-color-choices
104. YELLOW QUALITIES energy, drive, dynamic, encouraging, design, ideas, youth, invention, bright, positive BEST FOR childcare, food and drink, entertainment, new technology, automotive, signs and banners, ecommerce thelogocompany.net/logo-color-choices
105. PURPLE QUALITIES spiritual, mysterious, magical, arcane, religiousness, evocative, sensual, well being, occult, loving BEST FOR body, mind and soul, astrology, tarot, aromatherapy, massage, yoga, arcane, healing, spiritual, occult thelogocompany.net/logo-color-choices
106. BROWN QUALITIES earthly, nurturing, historical, safe, financial, tradition, conservative, reliable, retrospect, steady BEST FOR construction, animals, mining, veterinary, finance, real estate, ecology thelogocompany.net/logo-color-choices
107. WHITE QUALITIES clinical, clean, medical, clear, purity, spacious, simple, easy, fresh BEST FOR medical, science, high-tech, dental thelogocompany.net/logo-color-choices
108. thelogocompany.net/logo-color-choices