ARTS253 - 4. Logo

Transcript

2. Lets take a brief look at the ANATOMYOF A LOGO
3. Logo A Logo is a graphic mark, emblem, or symbol commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition.
 Logos are either purely graphic (symbols/icons) or are composed of the name of the organization (a logotype or wordmark)
4. LET’S DISECT
6. BRANDMARK SYMBOL, ICON, AVATAR, LETTERFORM
7. BRANDMARK SYMBOL, ICON, AVATAR, LETTERFORM WORDMARK NAME OF YOUR COMPANY/BRAND
8. BRANDMARK SYMBOL, ICON, AVATAR, LETTERFORM WORDMARK NAME OF YOUR COMPANY/BRAND TAGLINE BASELINE / SLOGAN
9. Wordmark EXAMPLE -—
14. Brandmark EXAMPLE -—
18. Combination EXAMPLE -—
24. ASSIGNMENT SPECIFICATIONS -—
25. Logo Design For this project you must design a Logo for the company that you defined in your Design Brief. It can be a brandmark, wordmark, or combination logo. Your logo must be built as an Illustrator file. It is highly encouraged that you develop a combination logo for the sake of flexibility. Your logo design must be submitted to the dropbox no later than the beginning of class on Monday, February 9