ARTS253 - 8. Final

Transcript

2. Lets take a brief look at the A LOT MORE BRANDING
3. First lets review some of the important things about branding
4. What does your company do
5. What are your company’s goals
6. Who is your target audience
7. CONSISTENCY! -— 1 conformity in the application of something, typically that which is necessary for the sake of logic, accuracy, or fairness: the grading system is to be streamlined to ensure greater consistency. • the achievement of a level of performance that does not vary greatly in quality over time: his principal problem in tennis has been consistency. 2 the way in which a substance, typically a liquid, holds together; thickness or viscosity: the sauce has the consistency of creamed butter.
8. Branding EXAMPLES -—
9. Annual Report EXAMPLES -—
10. Banques Alimentaires Quebec
16. BC Egg Marketing Board
21. OSUM Oil Sands Corp.
26. U.S. Green Building Council
30. Environment EXAMPLES -—
31. ASICS
37. Coffee Cultures
42. Nationwide Children’s Hospital Columbus, Ohio
50. Pinnacle Foods Headquarters Parsippany-Troy Hills, New Jersey
54. Website EXAMPLES -—
55. Build-a-Birthday birthdaywishes.org/birthdaybuilder
59. Munchery munchery.com
65. Paramore Digital paramoredigital.com
67. Fall Tennessee Vacation fall.tnvacation.com
72. App EXAMPLES
73. Cinemama
79. Google Racer
81. IKEA Catalog
83. Interaction of Color
91. World Wildlife Fund
97. Digital Pubs EXAMPLES —
98. World Wildlife Fund
103. Lowe’s Creative Ideas
110. ASSIGNMENT SPECIFICATIONS -—
111. Your Choice You may choose any of the previous items, or you can decide on your own what you wish to make, but it must be approved by the instructor. due by end of class today
112. ANNUAL REPORT REQUIREMENTS Must be at least 8.5 x 5.5 in size and must contain at least 8 pages.
113. ENVIRONMENTAL GRAPHIC REQUIREMENTS Must have a mockup of two rooms and must also show a signage system consisting of at least 6 signs.
114. WEBSITE DESIGN REQUIREMENTS Must have a complete homepage design and a minimum of 4 other page designs. must also create a clickable prototype using either keynote or powerpoint.
115. APP DESIGN REQUIREMENTS Must have a start screen and a minimum of 4 other screens. must also create a clickable prototype using either keynote or powerpoint.
116. DIGITAL PUBLICATION REQUIREMENTS Must be at least 8 pages/screens. must also create a clickable prototype using either keynote or powerpoint.
117. Your Choice For this project you must decide what your company needs next to be successful. You may choose one of the previous items or you may come up with your own idea. ALL CHOICES MUST BE APPROVED BY INSTRUCTOR. Your projects are due on Monday, May 11