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ARTS253 - 2. Branding
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Mike Davis
January 14, 2015
Education
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ARTS253 - 2. Branding
Mike Davis
January 14, 2015
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Transcript
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TOURNAMENT MONKEY’S BARREL OF
RULE 1 SHAKE BARREL AND DUMP OUT MONKEYS
RULE 2 PICK UP ONE MONKEY BY THE ARM AND
HOOK OTHER MONKEYS TO IT
RULE 3 CONTINUE HOOKING MONKEYS TOGETHER TO MAKE A LONG
CHAIN
LONGEST CHAIN AT THE END OF 60 SECONDS WINS!
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So what do monkeys have to do with branding?
Brand Process 1. Conducting Research 2. Clarifying Strategy
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Brand Process 1. Conducting Research 2. Clarifying Strategy 3. Designing
Identity 5. Managing Assets 4. Creating Touchpoints
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Lets take a brief look at the HISTORY OF BRANDING
Roman Empire We will look at the ancient market place,
and how they would brand their shops to entice passers by into purchasing their goods. Specifically we will look at a small town southwest of Rome called Ostia Antica.
Hi, I’m Barrus
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Would you like to buy an elephant?
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Elephants are so cool. I should sell them!
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Dude, elephants are my thing! How about More animals? GENIUS!
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Medieval Times After the fall of the Roman empire, during
the Middle ages, commerce fell quite drastically. People were more concerned with surviving more than they were about buying the newest satchel.
Renaissance and Industrial Revolution Art and industry are king, and
everyone wants something, because everything is new. At this point art, advertising, and branding are all merging.
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Brand Survey mdavis.in/brandsurvey————
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Brand Survey RESULTS
Branding Examples
Logo Design EXAMPLE -—
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Integrated Branding EXAMPLE -—
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studiompls designed by studiompls.com
DESIGN BRIEF QUESTIONS
What is your company name
What does your company do
What is your company’s history
What are your company’s goals
What is your main objective or reason for this project
What are you trying to communicate and why
How do you differ from your competitors
Who is your target audience
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