ARTS253 - 2. Branding

Transcript

3. TOURNAMENT MONKEY’S BARREL OF
4. RULE 1 SHAKE BARREL AND DUMP OUT MONKEYS
5. RULE 2 PICK UP ONE MONKEY BY THE ARM AND HOOK OTHER MONKEYS TO IT
6. RULE 3 CONTINUE HOOKING MONKEYS TOGETHER TO MAKE A LONG CHAIN
7. LONGEST CHAIN AT THE END OF 60 SECONDS WINS!
9. So what do monkeys have to do with branding?
10. Brand Process 1. Conducting
 Research 2. Clarifying Strategy
12. Brand Process 1. Conducting
 Research 2. Clarifying Strategy 3. Designing Identity 5. Managing Assets 4. Creating Touchpoints
14. Lets take a brief look at the HISTORY OF BRANDING
15. Roman Empire We will look at the ancient market place, and how they would brand their shops to entice passers by into purchasing their goods. Specifically we will look at a small town southwest of Rome called Ostia Antica.
16. Hi, I’m Barrus
20. Would you like to buy an elephant?
23. Elephants are so cool. I should sell them!
25. Dude, elephants are my thing! How about More animals? GENIUS!
34. Medieval Times After the fall of the Roman empire, during the Middle ages, commerce fell quite drastically. People were more concerned with surviving more than they were about buying the newest satchel.
35. Renaissance and Industrial Revolution Art and industry are king, and everyone wants something, because everything is new. At this point art, advertising, and branding are all merging.
42. Brand Survey mdavis.in/brandsurvey————
52. Brand Survey RESULTS
53. Branding Examples
54. Logo Design EXAMPLE -—
65. Integrated Branding EXAMPLE -—
81. studiompls designed by studiompls.com
82. DESIGN BRIEF QUESTIONS
83. What is your company name
84. What does your company do
85. What is your company’s history
86. What are your company’s goals
87. What is your main objective or reason for this project
88. What are you trying to communicate and why
89. How do you differ from your competitors
90. Who is your target audience