Developer odaklı SaaS Ürünler için Pazarlama

Developer odaklı SaaS Ürünler için Pazarlama: Opsgenie Tecrübelerim.

Transcript

1. @srhtcn Developer odaklı SaaS Ürünler için Pazarlama: Opsgenie Tecrübelerim Serhat Can
2. @srhtcn Serhat Can • Principal Technical Evangelist at Atlassian • Ex - Software Engineer • AWS Community Hero • DevOpsDays Global Core organizer, DevOps Turkey community, Cloud and Serverless Turkey community twitter.com/srhtcn linkedin.com/in/serhatcan
3. @srhtcn Developers are the new rockstars of SaaS. https://medium.com/dawn-capital/developers-are-the-new-rockstars-of-saas-you-either-sell-through-or-to-t hem-9933e54904aa @srhtcn
4. @srhtcn Global DevOps market is projected to become 17.8 Billion $ market by 2026. https://www.prnewswire.com/news-releases/global-devops-market-to-reach-17-8-billion-by-2026--301323923.html @srhtcn
5. @srhtcn Does my SaaS Product sell itself when I make it perfect?
6. @srhtcn Does my SaaS Product sell itself when I make it perfect? Maybe you heard about Product Led Growth
7. @srhtcn @srhtcn
8. @srhtcn Devs, devops, frontend, mobile, security • Busy, short attention span • Trust other devs, usually don’t enjoy cold calls • Likes to learn and try new tools
9. @srhtcn • Code • Community • Content Three pillars of dev marketing on the field @srhtcn
10. @srhtcn CODE Documentation How-to tutorials Working code usage samples @srhtcn
11. @srhtcn https://unsplash.com/photos/bq31L0jQAjU @srhtcn
12. @srhtcn Be part of the Community • Spend time to get to know people and help them without expecting anything in return • Join conversations on Community Slack teams and Discord servers • Organize conferences and events • Speak at events and make friends • Open-source • Actively participate on social media discussions: Twitter, Linkedin, Reddit
13. @srhtcn Content is in various mediums and in many platforms. Don’t overthink. Plan and distribute. @srhtcn
14. @srhtcn Content Tips • Content strategy • 10x Content + Regular Blogs + Technical Blogs • Engineering blog for the top of the funnel • Distribution ◦ Add on popular sites like dev.to and medium with SEO in mind ◦ Content partnerships ◦ Write for popular blogs ◦ Send your blogs to newsletter owners
15. @srhtcn Podcasts Newsletters Youtube channels Webinars @srhtcn
16. @srhtcn Integrations are built-in requirements for most SaaS tools. One of the best marketing channels is partnerships.
17. @srhtcn Just Ask. @srhtcn
18. @srhtcn Thank you! twitter.com/srhtcn linkedin.com/in/serhatcan