ユーザーが「それいいね!」と言うまで

DevLOVE 2014.01.09
あるサービス開発者の進撃 -Pragmatic Gemba Story-
発表資料

Transcript

1. Ϣʔβʔ͕ʮͦΕ͍͍Ͷʯͱݴ͏·Ͱ
   %FW-07&
   ͋ΔαʔϏε։ൃऀͷਐܸ -Pragmatic Gemba Story-
   ג
   ϏʔɾΞδϟΠϧࢤా༟थ
   14೥1݄10೔༵ۚ೔
   

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2. ࠓ೔͓࿩͢Δ͜ͱ
   ࢲͨͪͷαʔϏε
   ࢲͨͪͷਐΊํ
   ࢲͨͪͷࢼߦࡨޡͷي੻
   14೥1݄10೔༵ۚ೔
   

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3. ࢲͨͪͷαʔϏε
   ϑΝʔϐʔε
   ݘ൛πΠολʔ
   Ѫݘͷؾ࣋ͪΛࣂ͍ओ͕
   จࣈͰ୅ห
   ສݘɺສͭͿ΍͖
   ऩӹϞσϧ޿ࠂɻ
   ೥ؒٽ͔ͣඈ͹ͣɻ
   ۤઓɻ
   14೥1݄10೔༵ۚ೔
   

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4. ָ͔ͬͨ͠ࣄ
   خ͔ͬͨ͠ࣄ
   14೥1݄10೔༵ۚ೔
   

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5. ࠔͬͨࣄ
   ݘʹͳΓ͖ͬͯ͸ͳͯ͠
   ஌Βͳ͍ϫϯίͱ༑ୡʹͳΔ
   14೥1݄10೔༵ۚ೔
   

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6. ࢲͨͪͷਐΊํ
   -FBO4UBSUVQ
   ΠϯλϏϡʔ
   Ϣʔβʔςετ
   ΞδϟΠϧ։ൃ
   ,"๏
   14೥1݄10೔༵ۚ೔
   

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7. ࢲͨͪͷਐΊํ
   -FBO4UBSUVQ
   ΠϯλϏϡʔ
   Ϣʔβʔςετ
   ΞδϟΠϧ։ൃ
   ,"๏
   ΞΠσΟΞ
   ΠϯλϏϡʔ
   ઃܭ
   ΠϯλϏϡʔ
   εΫϦϓτ
   TLZQF
   ΠϯλϏϡʔ
   ,"๏෼ੳ
   ϒϨετ
   ࿥ըσʔλ
   14೥1݄10೔༵ۚ೔
   

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8. ࢲͨͪͷਐΊํ
   -FBO4UBSUVQ
   ΠϯλϏϡʔ
   Ϣʔβʔςετ
   ΞδϟΠϧ։ൃ
   ,"๏
   ΞΠσΟΞ
   ΞδϟΠϧ
   ։ൃ
   ϓϩτλΠϓ
   TLZQF
   Ϣʔβʔςετ
   ,"๏෼ੳ
   ϒϨετ
   ࿥ըσʔλ
   14೥1݄10೔༵ۚ೔
   

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9. ࢀߟจݙ
   14೥1݄10೔༵ۚ೔
   

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10. ࢲͨͪͷࢼߦࡨޡͷي੻
    14೥1݄10೔༵ۚ೔
    

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11. ίΞόϦϡʔͷมભ
    ݘͳΓ͖Γɺͻ͚Β͔͠
    ݘͷ͓೰Έ૬ஊ
    ݘͷςʔϚผͭͿ΍͖σʔλϕʔε
    ϐϘοτ
    ϐϘοτ
    14೥1݄10೔༵ۚ೔
    

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12. Ձ஋Ϛοϓ
    14೥1݄10೔༵ۚ೔
    

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13. ͳΓ͖ΓʹՁ஋͸͋Δ
    ݱϑΝʔϐʔεϢʔβʔ΁ͷ
    ΠϯλϏϡʔ
    ൃ࿩
    Ϣʔβʔͷ੠ʮҰͭҰͭݘͷߦಈΛर
    ্͍͛ͯ؍࡯͢Δʯ
    ৺ͷ੠
    ʮ͏ͪͷݘͲΜͳ͜ͱߟ͑ͯΔͷ͔ͳ
    ʔʯ
    Ձ஋
    Ѫݘͷ͜ͱΛࢥ͍΍ΔՁ஋
    14೥1݄10೔༵ۚ೔
    

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14. ͕ɺ࠷ॳ͸ཧղෆೳ
    Ϣʔβʔͷ੠
    ʮ͹͔͹͔͍͠ʯ
    ʮ͍͍େਓ͕ݘͷৼΓΛͯ͠ͳΜͱ͔ͩϫ
    ϯͬͯɺ͸͊ ʯ
    ࢖ͬͯΈͳ͚Ε͹ཧղෆೳ
    14೥1݄10೔༵ۚ೔
    

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15. ΞΠσΟΞʮ;͖ͩ͠ʯ
    ݘͷޱ͔Β;͖ͩ͠Λग़͞ΕΔͱɺݘʹͳ
    Γ͖Δͷ͕౰ͨΓલʹͳΔ
    Ϣʔβʔͷ੠
    ʮ͜͏΍ͬͯॻ͔ΕΔͱࢲ΋ݘ໨ઢͰॻ͘
    ͱࢥ͍·͢ɻͦΕʹҧ࿨ײ͸ͳ͍Ͱ͢Ͷʯ
    14೥1݄10೔༵ۚ೔
    

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16. Ͱ΋ɺΩϥʔͳՁ஋Ͱ͸ͳ͍
    Ϣʔβʔͷ੠
    ʮ͓΋͠Ζ͕͞෼͔Βͳ͍ʯ
    14೥1݄10೔༵ۚ೔
    

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17. ໰୊ղܾʹڵຯ͋Γ
    Ϣʔβʔͷ੠
    ʮ໰୊ղܾతͳͱ͜Ζʹڵຯ͕͋Γ·͢ʯ
    ΠϯλϏϡʔΞ
    ʮ΋͏೥΋ࣂ͍ͬͯΒͬ͠ΌΔ͔Βࣂ͍ํ
    ͕෼͔Βͳ͍ɺͱ͍͏͜ͱ͸ͳ͍Ͱ͢Α
    Ͷ ʯ
    Ϣʔβʔͷ੠
    ʮ͍΍ɺ͸͡ΊͯࣂͬͨݘͳͷͰɻʯ
    ʮ͍Ζ͍Ζ஌Γ͍ͨΜͰ͢ɻʯ
    14೥1݄10೔༵ۚ೔
    

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18. 2"ܝࣔ൘తαʔϏεʹϐϘοτ
    63-IUUQXXXZPVUVCFDPN
    XBUDI WTETXFHV-:D
    ͭͿ΍͖Ͱ͸ͳ͘ʮϫμΠʯͷαʔϏεʹ
    ೰Έ΍ٙ໰ΛϫμΠ εϨ
    ͱཱͯͯ͠Δ
    ݸਓతͳͭͿ΍͖ѪݘϫμΠ .ZεϨ
    
    Ϣʔβʔͷ੠
    ʮΈΜͳ࢖͏ͱ͓΋͍·͢ʯ
    ʮࢲ͸ඍົʯ
    ʮࢲ͕ϫμΠΛఏڙ͢Δ͔͸ඍົʯ
    14೥1݄10೔༵ۚ೔
    

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19. ࣦΘΕͨ෼͔Γ΍͢͞ɺखܰ͞
    Ϣʔβʔͷ੠
    ʮҰͭҰͭબͿͷ͕໘౗ʯ
    ʮεϚϗͰߦߦͰ͙͢ʹ౤ߘͰ͖Δ͜ͱ
    ͕ॏཁʯ
    14೥1݄10೔༵ۚ೔
    

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20. εϚϗΞϓϦͰ
    ϫμΠΩϡϨʔγϣϯαʔϏεʹϐϘοτ
    εϚϗΞϓϦԽ͢Δ͜ͱʹͨ͠
    ϢʔβʔͷͭͿ΍͖ΛΈΜͳ ࣮ࡍʹ͸ओ
    ʹӡӦऀ
    ͰطଘͷϫμΠͷதʹΩϡϨʔγ
    ϣϯ͍ͯ͘͠αʔϏε
    Ϣʔβʔͷ੠
    ʮ͍͍Μ͡Όͳ͍Ͱ͔͢ɻ͍͍ͱ͓΋͍·
    ͢ɻʯ
    ӡӦऀͷ੠
    ʮେมա͗ʯ
    ʮϢʔβʔ͸ઈର΍Βͳ͍ʯ
    14೥1݄10೔༵ۚ೔
    

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21. ϫμΠఫഇ
    ͭͿ΍͖ʹςʔϚ͕;ΕΔαʔϏεʹϐϘοτ
    ͭͿ΍͖ʹςʔϚ໊ͱΧςΰϦΛ;ΕΔͩ
    ͚ͷ࢓૊Έ
    ΋͠ɺϢʔβʔ͕͚ͭͳͯ͘΋ɺӡӦଆ͕
    উखʹ͚ͭͪΌ͏ ςʔϚͱΧςΰϦ͚ͩͳ
    Βָ
    
    ςʔϚ͕;ΒΕͨͭͿ΍͖͸ϑΥϩϫʔͩ
    ͚Ͱͳ͘ɺͦͷςʔϚʹڵຯ͋ΔϢʔβʔ
    ʹ΋ࣗಈతʹྲྀΕΔ࢓૊Έ
    Ϣʔβʔ
    ʮ͋ʔʔʔɺɺ͍͍Ͱ͢Ͷʯ
    14೥1݄10೔༵ۚ೔
    

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22. ͍͍Ͱ͢Ͷ
    14೥1݄10೔༵ۚ೔
    

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23. ࠷ޙʹ
    ࢲͨͪͷݱ৔
    ࢲͨͪྲྀͷ#VJME.FTVSF-FBOͷਐΊํɺͦͷي੻
    ࢲͨͪͷ௅ઓ͸·ͩ·ͩ͜Ε͔Β
    -FBO4UBSUVQɺ6$%ͳͲɺಛఆͷख๏ʹͱΒΘΕͣɺࣗ෼ͨͪ
    ʹͱͬͯ΍Γ΍͍͢΍ΓํΛ໛ࡧ͍ͯ͘͠ͷ͕Α͍ͷͰ͸
    Ͳ͏ͯ͠΋ӡӦऀͱͯ͠΍Γ͍ͨࣄ͕ઌʹͨͬͯ͠·͏
    ͦΕΛϢʔβʔͷ੠ͰҾ͖໭ͯ͠΋Β͏ɻߝҾ͖ɻ
    ͔ͦ͜ΒΠϊϕʔγϣϯ͕ੜ·ΕΔΜ͡Όͳ͍Ͱ͔͢
    ͬͯ͜ͱͰɺ·ͨವΈ͍͖·͔͢
    14೥1݄10೔༵ۚ೔
    

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24. ͝ਗ਼ௌ͋Γ͕ͱ͏͍͟͝·ͨ͠
    14೥1݄10೔༵ۚ೔
    

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