$30 off During Our Annual Pro Sale. View Details »

DevLOVEリンスタカフェ vol.7

shida
September 23, 2015

DevLOVEリンスタカフェ vol.7

shida

September 23, 2015
Tweet

More Decks by shida

Other Decks in Business

Transcript

  1. ϓϩτλΠϐϯά and
    Ϣʔβʔςετ
    2015.09.24
    (ג)ϏʔɾΞδϟΠϧ
    δʔΫϥ΢υ(ג)
    ࢤాɹ༟थ
    DevLOVEϦϯελΧϑΣ vol.7

    View Slide

  2. ໨࣍
    ❖ ϦϯελΧϑΣͱ͸?
    ❖ Lean Startupʹ͓͚Δϓϩτλ
    ΠϐϯάɺϢʔβʔςετͷ໾
    ׂͱ͸?
    ❖ ϓϩτλΠϐϯάͱ͸?
    ❖ Ϣʔβʔςετͱ͸?
    ❖ ৘ใަ׵ͯ͠Έ·͠ΐ͏!

    View Slide

  3. ϦϯελΧϑΣͱ͸?
    ❖ ຊͳͲͷཧ࿦ΑΓݱ৔Ͱͷ࣮ફ΍ࣄྫ
    ❖ ੒ޭࣄྫΑΓࣦഊࣄྫ
    ❖ ਓͷൃදΛฉ͘͜ͱΑΓ͓ޓ͍ͷ৘ใަ׵
    ❖ ࣗ෼ͷ΍Γํʹͩ͜ΘΔΑΓଞͷࢀՃऀͷ΍Γํʹཧ
    ղΛࣔ͢͜ͱ
    ❖ ษڧձͱ͍͏ΑΓύʔςΟͱ͔ࡶஊձ

    View Slide

  4. ຊ೔ͷྲྀΕ
    ❖ 19:00 - ։৔
    ❖ 19:30 - ͸͡·Γͷݴ༿ (ࢢ୩)
    ❖ 19:35 - ֤ࣗɺҿΈ෺ͱྉཧΛखʹऔΔ & סഋ!
    ❖ 19:40 - ձ৔ɾύωϥʔ঺հ
    ❖ 20:00 - ϓϩτλΠϐϯά΍Ϣʔβʔςετͷجૅ஌ࣝ
    ❖ 20:10 - ࢀՃऀಉ࢜ͷ৘ใަ׵
    ❖ 21:30 - ࠙਌ձ
    ❖ 22:30 - ͓ย͚ͮλΠϜ & ดձ

    View Slide

  5. ձ৔ͷ͝঺հ

    View Slide

  6. ύωϥʔͷ͝঺հ

    View Slide

  7. ࿩͠ग़͢લʹ
    จ຺ɺ༻ޠɺٕज़ɺπʔϧͳͲͷ
    ͋͘·Ͱɺελϯμʔυ͕Կ͔ʹ͍ͭͯ
    ೝࣝ߹ΘͤΛ͠·͠ΐ͏ɻ
    ͨͩ͠ɺผʹɺελϯμʔυ͡Όͳ͖ΌͩΊɺ
    ͱ͍͏ҙຯͰ͸͋Γ·ͤΜɻ
    ͨͩɺձ࿩Λ͠΍͘͢͢ΔͨΊɺ͚ͬͯͩͰ͢ɻ

    View Slide

  8. View Slide

  9. ϦϯελͰ͸ɺϓϩτλΠϐϯάɺ
    Ϣʔβʔςετ͕Ͳ͏͍͏໾ׂͰొ৔ͯ͘͠Δ͔ ?

    View Slide

  10. View Slide

  11. View Slide

  12. εςʔδ1: ՝୊ݕূΠϯλϏϡʔ
    εςʔδ2: ιϦϡʔγϣϯݕূΠϯλϏϡʔ
    εςʔδ3: MVPݕূΠϯλϏϡʔ
    Launch
    Product/Market Fit
    Problem/Solution Fit
    εςʔδ4: άϩʔεϋοΫ
    Customer/Problem Fit
    εςʔδ5: εέʔϧ

    View Slide

  13. εςʔδ1: ՝୊ݕূΠϯλϏϡʔ
    εςʔδ2: ιϦϡʔγϣϯݕূΠϯλϏϡʔ
    εςʔδ3: MVPݕূΠϯλϏϡʔ
    Launch
    Product/Market Fit
    Problem/Solution Fit
    εςʔδ4: άϩʔεϋοΫ
    Customer/Problem Fit
    εςʔδ5: εέʔϧ

    View Slide

  14. εςʔδ1: ՝୊ݕূΠϯλϏϡʔ
    εςʔδ2: ιϦϡʔγϣϯݕূΠϯλϏϡʔ
    εςʔδ3: MVPݕূΠϯλϏϡʔ
    Launch
    Product/Market Fit
    Problem/Solution Fit
    εςʔδ4: άϩʔεϋοΫ
    Customer/Problem Fit
    εςʔδ5: εέʔϧ
    ͜ͷεςʔδͰ͸
    ϓϩτλΠϐϯά΍
    Ϣʔβʔςετ͸
    ͠ͳ͍ͷͰ
    ࠓճͷର৅ʹ͸͠ͳ͍

    View Slide

  15. ՝୊ݕূΠϯλϏϡʔ

    View Slide

  16. ՝୊ݕূΠϯλϏϡʔ
    ❖ ׻ܴ
    ❖ ސ٬৘ใͷऩू
    ❖ ετʔϦʔͷ఻ୡ
    ❖ ՝୊ͷ༏ઌॱҐ
    ❖ ސ٬ͷੈք؍ͷ୳ٻ
    ❖ ·ͱΊ
    ❖ ݁ՌͷจॻԽ

    View Slide

  17. • ΞʔϦʔΞμϓλʔͱͳΔސ٬͕ಛఆͰ͖ͨ
    • ʮઈରʹඞཁʯͳ՝୊͕ݟ͔ͭͬͨ
    • ݱࡏͷސ٬ͷղܾํ๏͕Θ͔ͬͨ

    Customer / Problem Fit

    View Slide

  18. εςʔδ1: ՝୊ݕূΠϯλϏϡʔ
    εςʔδ2: ιϦϡʔγϣϯݕূΠϯλϏϡʔ
    εςʔδ3: MVPݕূΠϯλϏϡʔ
    εςʔδ4: άϩʔεϋοΫ
    εςʔδ5: εέʔϧ
    Launch
    Product/Market Fit
    Problem/Solution Fit
    Customer/Problem Fit

    View Slide

  19. ιϦϡʔγϣϯݕূΠϯλϏϡʔ

    View Slide

  20. ιϦϡʔγϣϯݕূΠϯλϏϡʔ
    ❖ ׻ܴ
    ❖ ސ٬৘ใͷऩू
    ❖ ετʔϦʔͷ఻ୡ
    ❖ σϞ (ϓϩτλΠϐϯά)
    ❖ Ձ֨ͷݕূ
    ❖ ·ͱΊ
    ❖ ݁ՌͷจॻԽ

    View Slide

  21. • ΞʔϦʔΞμϓλʔͷސ٬৘ใ͕ಛఆͰ͖ͨ
    • ʮઈରʹඞཁʯͳ՝୊͕Θ͔ͬͨ
    • ՝୊Λղܾ͢Δͷʹඞཁͳ࠷খݶͷػೳ͕ఆٛ
    Ͱ͖ͨ
    • ސ٬͕ࢧ෷ͬͯ͘ΕΔՁ͕֨Θ͔ͬͨ
    • ͏·͍͖ͦ͘͏ͳϏδωε͕ߏஙͰ͖ͨɻ

    Problem / Solution Fit

    View Slide

  22. εςʔδ1: ՝୊ݕূΠϯλϏϡʔ
    εςʔδ2: ιϦϡʔγϣϯݕূΠϯλϏϡʔ
    εςʔδ3: MVPݕূΠϯλϏϡʔ
    εςʔδ4: άϩʔεϋοΫ
    εςʔδ5: εέʔϧ
    Launch
    Product/Market Fit
    Problem/Solution Fit
    Customer/Problem Fit

    View Slide

  23. MVPݕূΠϯλϏϡʔ

    View Slide

  24. MVPݕূΠϯλϏϡʔ
    ❖ ׻ܴ
    ❖ ϥϯσΟϯάϖʔδͷఏࣔ(Ϣʔβʔςετ)
    ❖ ొ࿥ͱΞΫςΟϕʔγϣϯ(Ϣʔβʔςετ)
    ❖ ·ͱΊ
    ❖ ݁ՌͷจॻԽ

    View Slide

  25. • ಠࣗͷՁ஋ఏҊ(UVP)Λ໌֬ʹཧղ͍ͯ͠Δɻ
    • ຊαʔϏεʹొ࿥͢Δͭ΋Γ͕͋Δɻ
    • Ձ֨ϞσϧΛड͚ೖΕ͍ͯΔɻ
    • ΞΫςΟϕʔγϣϯͷྲྀΕΛ͏·͘௨Γൈ͚ͯ
    ͍Δɻ
    • ޷ҙతͳਪનͷ੠Λఏڙͯ͘͠ΕΔɻ
    • ΞʔϦʔΞμϓλʔͷ80%Ҏ্͕ίϯόʔδϣϯ

    Launch!

    View Slide

  26. εςʔδ1: ՝୊ݕূΠϯλϏϡʔ
    εςʔδ2: ιϦϡʔγϣϯݕূΠϯλϏϡʔ
    εςʔδ3: MVPݕূΠϯλϏϡʔ
    εςʔδ4: άϩʔεϋοΫ
    εςʔδ5: εέʔϧ
    Launch
    Product/Market Fit
    Problem/Solution Fit
    Customer/Problem Fit

    View Slide

  27. άϩʔεϋοΫ

    View Slide

  28. ػೳϥΠϑαΠΫϧ
    Ϣʔβʔ
    ςετ

    View Slide

  29. ւ଑ࢦඪ(AARRR)

    View Slide

  30. • Ϣʔβʔͷ40%͕ఆண(Retention)ͨ͠
    • ͜ͷαʔϏε͕࢖͑ͳ͘ͳͬͨ࣌ʹ40%Ҏ্ͷ
    Ϣʔβʔ͕ʮඇৗʹ࢒೦ͱ౴͑Δʯ

    Product/Market Fit

    View Slide

  31. View Slide

  32. ϓϩτλΠϐϯάͱ͸?

    View Slide

  33. ϓϩτλΠϐϯάͷ໨త
    ❖ ࢼߦࡨޡ(࡞Γͳ͕Βߟ͑Δ)
    ❖ ࢓༷ͷ߹ҙܗ੒
    ❖ Ϣʔβʔςετ

    View Slide

  34. ϓϩτλΠϓͷ஧࣮౓
    ❖ ϩʔϑΝΠ
    ❖ ϋΠϑΝΠ
    ❖ σβΠϯͷ஧࣮౓
    ❖ ίϯςϯπͷ஧࣮౓
    ❖ ૢ࡞ੑͷ஧࣮౓
    ❖ ΠϯλϥΫγϣϯͷ஧࣮౓

    View Slide

  35. ϓϩτλΠϓͷछྨ
    ❖ ࢴ
    ❖ खॻ͖
    ❖ ϫΠϠϑϨʔϜ
    ❖ σβΠϯΧϯϓ
    ❖ ಈը
    ❖ Webϖʔδ
    ❖ HTMLϦϯΫ
    ❖ ΠϝʔδϚοϓ
    ❖ unbounceΈ͍ͨͳCMS
    ❖ த్൒୺ʹ૊Μ͡Ό͏
    ❖ Φζͷຐ๏࢖͍
    ❖ ωΠςΟϒΞϓϦ
    ❖ POP౳(ΠϝʔδϚοϓ +
    τϥϯγγϣϯ)
    ❖ BluePrint౳
    ❖ ετʔϦʔϘʔυ
    ❖ த్൒୺ʹ૊Μ͡Ό͏
    ❖ Φζͷຐ๏࢖͍

    View Slide

  36. Ϣʔβʔςετͱ͸?

    View Slide

  37. Ϣʔβʔςετͷ໨త
    ❖ ϢʔβϏϦςΟ্ͷ໰୊ͷൃݟ
    ❖ Ϣʔβʔཧղ(ؾ͖ͮ)
    ❖ Ծઆݕূ

    View Slide

  38. ͲͷൣғͰϓϩτλΠϓ͢Δ͔
    ❖ ϥϯσΟϯάϖʔδ
    ❖ ਫฏܕ - ୈҰ֊૚ͷΈɻઙ͘ɻ
    ❖ ਨ௚ܕ - ಛఆͷಈઢͷΈΛਂ͘ɻ
    ❖ Tܕ (ਫฏܕ + ਨ௚ܕ)

    View Slide

  39. ԿͰϢʔβʔςετΛ࣮ࢪ͢Δ͔
    ❖ ޱ಄ͷϓϩτλΠϓ
    ❖ ڝ߹/ࢀߟαΠτ
    ❖ ϖʔύʔϓϩτλΠϓ
    ❖ ಈը
    ❖ ϥϯσΟϯάϖʔδ
    ❖ ಈ͘ϓϩτλΠϓ
    ❖ ϦϦʔεࡁΈͷϓϩμΫτ

    View Slide

  40. ϦΫϧʔςΟϯά
    ❖ Ո଒ɺ༑ਓɺ஌Γ߹͍ɺͦͷ·ͨ஌Γ߹͍
    ❖ ݱϢʔβʔ / ݩϢʔβʔ
    ❖ ֎෦αʔϏε(ϚΫϩϛϧɺUIScopeɺΰνιʔɺ...)

    View Slide

  41. Ͳ͜Ͱ΍Δͷ͔?
    ❖ ΦϑΟεʹདྷͯ΋Β͏
    ❖ ΧϑΣͱ͔
    ❖ ϦϞʔτ
    ❖ ήϦϥ(࿏্ɺެԂɺetc)

    View Slide

  42. ͓ྱ
    ❖ ँྱ
    ❖ ͝൧͓͝Δ
    ❖ ੡඼ɺαʔϏεɺϊϕϧςΟ
    ❖ ͳ͠

    View Slide

  43. Ϣʔβʔςετ͢Δճ਺
    ❖ 1ਓ໨ͷϢʔβʔͰ33%ͷ໰୊ΛൃݟͰ͖Δ
    ❖ 5ਓͷϢʔβ(85%ͷ໰୊ΛൃݟͰ͖Δ)
    ❖ 5ਓ΍Ε͹े෼

    View Slide

  44. ϢʔβʔςετͷྲྀΕ
    ❖ Πϯτϩ
    ❖ ࣄલΠϯλϏϡʔ
    ❖ ࣄલઆ໌
    ❖ λεΫ࣮ߦ؍࡯
    ❖ ࣄޙΠϯλϏϡʔ
    ❖ ΤϯσΟϯά

    View Slide

  45. ࢥߟൃ࿩๏
    ❖ ߟ͍͑ͯΔ͜ͱΛ࿩͠ͳ͕Βૢ࡞ͯ͠΋Β͏
    ❖ ࠓԿΛߟ͍͑ͯΔ?
    ❖ ࣍ʹԿΛ͠Α͏ͱߟ͍͑ͯΔ?
    ❖ ͳͥͦ͏ࢥ͔ͬͨ?

    View Slide

  46. ෼ੳ
    ❖ ϙετΞοϓ
    ❖ ΠϯύΫτ෼ੳ
    ❖ KA๏

    View Slide

  47. ৘ใަ׵ͯ͠Έ·͠ΐ͏
    https://flic.kr/p/6vkTAm

    View Slide

  48. ιϦϡʔγϣϯݕূΠϯλϏϡʔ(తͳ΍ͭ)
    ❖ ڭՊॻ௨Γʹ΍ͬͨ/΍Βͳ͔ͬͨࣄྫ
    ❖ ࣦഊࣄྫ/੒ޭࣄྫ
    ❖ ͲΜͳϓϩτλΠϓͰ࣮ࢪ͠·͔ͨ͠?
    ❖ Ͳ͏΍ͬͯϦΫϧʔςΟϯά͠·͔ͨ͠?
    ❖ Ͳ͜Ͱ΍Γ·͔ͨ͠?
    ❖ ֹۚͷݕূ͸ͲΜͳ෩ʹ΍Γ·͔ͨ͠?
    ❖ Problem/Solution Fitͷ൑அ͸?

    View Slide

  49. MVPݕূΠϯλϏϡʔ(తͳ΍ͭ)
    ❖ ڭՊॻ௨Γʹ΍ͬͨ/΍Βͳ͔ͬͨࣄྫ
    ❖ ࣦഊࣄྫ/੒ޭࣄྫ
    ❖ ͲΜͳϓϩτλΠϓͰ࣮ࢪ͠·͔ͨ͠?
    ❖ ͲΜͳUVPͰ͔ͨ͠?
    ❖ Ͳ͜Ͱ΍Γ·͔ͨ͠?
    ❖ ͓ྱ͸?
    ❖ 1ճ͋ͨΓԿ෼͘Β͍? λεΫ͸Կݸ͘Β͍ ?
    ❖ ͲͷΑ͏ʹ෼ੳ͠·͔ͨ͠?
    ❖ ୤ϓϩτλΠϓͷ൑அ͸ͲΜͳײ͡Ͱ?

    View Slide

  50. άϩʔεϋοΫϑΣʔζͰͷϢʔβʔςετ
    ❖ Ͳ͜Λ࠷దԽ͍ͯ͘͠ͷ͔?(νϡʔτϦΞϧ? ίϯόʔδϣϯ?
    ίΞͷՁ஋)
    ❖ ୭ʹ࠷దԽ͍ͯ͘͠ͷ͔? (ΞʔϦʔΞμϓλʔ? ΞʔϦʔϚδϣ
    ϦςΟʔ)
    ❖ ఆੑͱఆྔͱ΍͸Γ྆ํ΍ͬͨ΄͏͕͍͍ͷ͔?
    ❖ ͜ͷஈ֊ͰͲΜͳϐϘοτΛͨ͜͠ͱ͕͋Γ·͔͢ ?
    ❖ Ϣʔβʔςετ݁ՌΛͲͷΑ͏ʹ෼ੳ͍ͯ͠·͔͢?

    View Slide

  51. ϖʔύʔϓϩτλΠϓͬͯ
    ❖ ࣦഊࣄྫ/੒ޭࣄྫ
    ❖ ޻෉ͯ͠·͢ࣄྫ

    View Slide

  52. ήϦϥܕϢʔβʔςετͬͯ
    ❖ ࣦഊࣄྫ / ੒ޭࣄྫ

    View Slide

  53. ࢥߟൃ࿩๏ʹ͍ͭͯ
    ❖ ͏·͍͔͘ͳ͍ࣄྫ / ͏·͍͔͘ͳ͍ࣄྫ

    View Slide

  54. ϦϞʔτϢʔβʔςετ
    ❖ ࣦഊࣄྫ/੒ޭࣄྫ
    ❖ UIScopeͷମݧஊ͸?

    View Slide

  55. डୗ։ൃͰͷϢʔβʔςετ
    ❖ ࣦഊࣄྫ / ੒ޭࣄྫ

    View Slide

  56. օ༷͝ࢀՃ͋Γ͕ͱ͏͍͟͝·ͨ͠!
    ❖ FaceBookάϧʔϓ: (४උத)
    ❖ DocBase: http://lscafe.docbase.io
    ❖ Ξϯέʔτ: http://bit.ly/lscafe7 (४උத)

    View Slide