DevLOVEリンスタカフェ vol.7

Transcript

1. ϓϩτλΠϐϯά and
   Ϣʔβʔςετ
   2015.09.24
   (ג)ϏʔɾΞδϟΠϧ
   δʔΫϥ΢υ(ג)
   ࢤాɹ༟थ
   DevLOVEϦϯελΧϑΣ vol.7
   

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2. ໨࣍
   ❖ ϦϯελΧϑΣͱ͸?
   ❖ Lean Startupʹ͓͚Δϓϩτλ
   ΠϐϯάɺϢʔβʔςετͷ໾
   ׂͱ͸?
   ❖ ϓϩτλΠϐϯάͱ͸?
   ❖ Ϣʔβʔςετͱ͸?
   ❖ ৘ใަ׵ͯ͠Έ·͠ΐ͏!
   

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3. ϦϯελΧϑΣͱ͸?
   ❖ ຊͳͲͷཧ࿦ΑΓݱ৔Ͱͷ࣮ફ΍ࣄྫ
   ❖ ੒ޭࣄྫΑΓࣦഊࣄྫ
   ❖ ਓͷൃදΛฉ͘͜ͱΑΓ͓ޓ͍ͷ৘ใަ׵
   ❖ ࣗ෼ͷ΍Γํʹͩ͜ΘΔΑΓଞͷࢀՃऀͷ΍Γํʹཧ
   ղΛࣔ͢͜ͱ
   ❖ ษڧձͱ͍͏ΑΓύʔςΟͱ͔ࡶஊձ
   

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4. ຊ೔ͷྲྀΕ
   ❖ 19:00 - ։৔
   ❖ 19:30 - ͸͡·Γͷݴ༿ (ࢢ୩)
   ❖ 19:35 - ֤ࣗɺҿΈ෺ͱྉཧΛखʹऔΔ & סഋ!
   ❖ 19:40 - ձ৔ɾύωϥʔ঺հ
   ❖ 20:00 - ϓϩτλΠϐϯά΍Ϣʔβʔςετͷجૅ஌ࣝ
   ❖ 20:10 - ࢀՃऀಉ࢜ͷ৘ใަ׵
   ❖ 21:30 - ࠙਌ձ
   ❖ 22:30 - ͓ย͚ͮλΠϜ & ดձ
   

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5. ձ৔ͷ͝঺հ
   

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6. ύωϥʔͷ͝঺հ
   

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7. ࿩͠ग़͢લʹ
   จ຺ɺ༻ޠɺٕज़ɺπʔϧͳͲͷ
   ͋͘·Ͱɺελϯμʔυ͕Կ͔ʹ͍ͭͯ
   ೝࣝ߹ΘͤΛ͠·͠ΐ͏ɻ
   ͨͩ͠ɺผʹɺελϯμʔυ͡Όͳ͖ΌͩΊɺ
   ͱ͍͏ҙຯͰ͸͋Γ·ͤΜɻ
   ͨͩɺձ࿩Λ͠΍͘͢͢ΔͨΊɺ͚ͬͯͩͰ͢ɻ
   

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9. ϦϯελͰ͸ɺϓϩτλΠϐϯάɺ
   Ϣʔβʔςετ͕Ͳ͏͍͏໾ׂͰొ৔ͯ͘͠Δ͔ ?
   

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12. εςʔδ1: ՝୊ݕূΠϯλϏϡʔ
    εςʔδ2: ιϦϡʔγϣϯݕূΠϯλϏϡʔ
    εςʔδ3: MVPݕূΠϯλϏϡʔ
    Launch
    Product/Market Fit
    Problem/Solution Fit
    εςʔδ4: άϩʔεϋοΫ
    Customer/Problem Fit
    εςʔδ5: εέʔϧ
    

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13. εςʔδ1: ՝୊ݕূΠϯλϏϡʔ
    εςʔδ2: ιϦϡʔγϣϯݕূΠϯλϏϡʔ
    εςʔδ3: MVPݕূΠϯλϏϡʔ
    Launch
    Product/Market Fit
    Problem/Solution Fit
    εςʔδ4: άϩʔεϋοΫ
    Customer/Problem Fit
    εςʔδ5: εέʔϧ
    

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14. εςʔδ1: ՝୊ݕূΠϯλϏϡʔ
    εςʔδ2: ιϦϡʔγϣϯݕূΠϯλϏϡʔ
    εςʔδ3: MVPݕূΠϯλϏϡʔ
    Launch
    Product/Market Fit
    Problem/Solution Fit
    εςʔδ4: άϩʔεϋοΫ
    Customer/Problem Fit
    εςʔδ5: εέʔϧ
    ͜ͷεςʔδͰ͸
    ϓϩτλΠϐϯά΍
    Ϣʔβʔςετ͸
    ͠ͳ͍ͷͰ
    ࠓճͷର৅ʹ͸͠ͳ͍
    

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15. ՝୊ݕূΠϯλϏϡʔ
    

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16. ՝୊ݕূΠϯλϏϡʔ
    ❖ ׻ܴ
    ❖ ސ٬৘ใͷऩू
    ❖ ετʔϦʔͷ఻ୡ
    ❖ ՝୊ͷ༏ઌॱҐ
    ❖ ސ٬ͷੈք؍ͷ୳ٻ
    ❖ ·ͱΊ
    ❖ ݁ՌͷจॻԽ
    

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17. • ΞʔϦʔΞμϓλʔͱͳΔސ٬͕ಛఆͰ͖ͨ
    • ʮઈରʹඞཁʯͳ՝୊͕ݟ͔ͭͬͨ
    • ݱࡏͷސ٬ͷղܾํ๏͕Θ͔ͬͨ
    ↓
    Customer / Problem Fit
    

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18. εςʔδ1: ՝୊ݕূΠϯλϏϡʔ
    εςʔδ2: ιϦϡʔγϣϯݕূΠϯλϏϡʔ
    εςʔδ3: MVPݕূΠϯλϏϡʔ
    εςʔδ4: άϩʔεϋοΫ
    εςʔδ5: εέʔϧ
    Launch
    Product/Market Fit
    Problem/Solution Fit
    Customer/Problem Fit
    

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19. ιϦϡʔγϣϯݕূΠϯλϏϡʔ
    

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20. ιϦϡʔγϣϯݕূΠϯλϏϡʔ
    ❖ ׻ܴ
    ❖ ސ٬৘ใͷऩू
    ❖ ετʔϦʔͷ఻ୡ
    ❖ σϞ (ϓϩτλΠϐϯά)
    ❖ Ձ֨ͷݕূ
    ❖ ·ͱΊ
    ❖ ݁ՌͷจॻԽ
    

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21. • ΞʔϦʔΞμϓλʔͷސ٬৘ใ͕ಛఆͰ͖ͨ
    • ʮઈରʹඞཁʯͳ՝୊͕Θ͔ͬͨ
    • ՝୊Λղܾ͢Δͷʹඞཁͳ࠷খݶͷػೳ͕ఆٛ
    Ͱ͖ͨ
    • ސ٬͕ࢧ෷ͬͯ͘ΕΔՁ͕֨Θ͔ͬͨ
    • ͏·͍͖ͦ͘͏ͳϏδωε͕ߏஙͰ͖ͨɻ
    ↓
    Problem / Solution Fit
    

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22. εςʔδ1: ՝୊ݕূΠϯλϏϡʔ
    εςʔδ2: ιϦϡʔγϣϯݕূΠϯλϏϡʔ
    εςʔδ3: MVPݕূΠϯλϏϡʔ
    εςʔδ4: άϩʔεϋοΫ
    εςʔδ5: εέʔϧ
    Launch
    Product/Market Fit
    Problem/Solution Fit
    Customer/Problem Fit
    

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23. MVPݕূΠϯλϏϡʔ
    

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24. MVPݕূΠϯλϏϡʔ
    ❖ ׻ܴ
    ❖ ϥϯσΟϯάϖʔδͷఏࣔ(Ϣʔβʔςετ)
    ❖ ొ࿥ͱΞΫςΟϕʔγϣϯ(Ϣʔβʔςετ)
    ❖ ·ͱΊ
    ❖ ݁ՌͷจॻԽ
    

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25. • ಠࣗͷՁ஋ఏҊ(UVP)Λ໌֬ʹཧղ͍ͯ͠Δɻ
    • ຊαʔϏεʹొ࿥͢Δͭ΋Γ͕͋Δɻ
    • Ձ֨ϞσϧΛड͚ೖΕ͍ͯΔɻ
    • ΞΫςΟϕʔγϣϯͷྲྀΕΛ͏·͘௨Γൈ͚ͯ
    ͍Δɻ
    • ޷ҙతͳਪનͷ੠Λఏڙͯ͘͠ΕΔɻ
    • ΞʔϦʔΞμϓλʔͷ80%Ҏ্͕ίϯόʔδϣϯ
    ↓
    Launch!
    

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26. εςʔδ1: ՝୊ݕূΠϯλϏϡʔ
    εςʔδ2: ιϦϡʔγϣϯݕূΠϯλϏϡʔ
    εςʔδ3: MVPݕূΠϯλϏϡʔ
    εςʔδ4: άϩʔεϋοΫ
    εςʔδ5: εέʔϧ
    Launch
    Product/Market Fit
    Problem/Solution Fit
    Customer/Problem Fit
    

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27. άϩʔεϋοΫ
    

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28. ػೳϥΠϑαΠΫϧ
    Ϣʔβʔ
    ςετ
    

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29. ւ଑ࢦඪ(AARRR)
    

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30. • Ϣʔβʔͷ40%͕ఆண(Retention)ͨ͠
    • ͜ͷαʔϏε͕࢖͑ͳ͘ͳͬͨ࣌ʹ40%Ҏ্ͷ
    Ϣʔβʔ͕ʮඇৗʹ࢒೦ͱ౴͑Δʯ
    ↓
    Product/Market Fit
    

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32. ϓϩτλΠϐϯάͱ͸?
    

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33. ϓϩτλΠϐϯάͷ໨త
    ❖ ࢼߦࡨޡ(࡞Γͳ͕Βߟ͑Δ)
    ❖ ࢓༷ͷ߹ҙܗ੒
    ❖ Ϣʔβʔςετ
    

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34. ϓϩτλΠϓͷ஧࣮౓
    ❖ ϩʔϑΝΠ
    ❖ ϋΠϑΝΠ
    ❖ σβΠϯͷ஧࣮౓
    ❖ ίϯςϯπͷ஧࣮౓
    ❖ ૢ࡞ੑͷ஧࣮౓
    ❖ ΠϯλϥΫγϣϯͷ஧࣮౓
    

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35. ϓϩτλΠϓͷछྨ
    ❖ ࢴ
    ❖ खॻ͖
    ❖ ϫΠϠϑϨʔϜ
    ❖ σβΠϯΧϯϓ
    ❖ ಈը
    ❖ Webϖʔδ
    ❖ HTMLϦϯΫ
    ❖ ΠϝʔδϚοϓ
    ❖ unbounceΈ͍ͨͳCMS
    ❖ த్൒୺ʹ૊Μ͡Ό͏
    ❖ Φζͷຐ๏࢖͍
    ❖ ωΠςΟϒΞϓϦ
    ❖ POP౳(ΠϝʔδϚοϓ +
    τϥϯγγϣϯ)
    ❖ BluePrint౳
    ❖ ετʔϦʔϘʔυ
    ❖ த్൒୺ʹ૊Μ͡Ό͏
    ❖ Φζͷຐ๏࢖͍
    

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36. Ϣʔβʔςετͱ͸?
    

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37. Ϣʔβʔςετͷ໨త
    ❖ ϢʔβϏϦςΟ্ͷ໰୊ͷൃݟ
    ❖ Ϣʔβʔཧղ(ؾ͖ͮ)
    ❖ Ծઆݕূ
    

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38. ͲͷൣғͰϓϩτλΠϓ͢Δ͔
    ❖ ϥϯσΟϯάϖʔδ
    ❖ ਫฏܕ - ୈҰ֊૚ͷΈɻઙ͘ɻ
    ❖ ਨ௚ܕ - ಛఆͷಈઢͷΈΛਂ͘ɻ
    ❖ Tܕ (ਫฏܕ + ਨ௚ܕ)
    

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39. ԿͰϢʔβʔςετΛ࣮ࢪ͢Δ͔
    ❖ ޱ಄ͷϓϩτλΠϓ
    ❖ ڝ߹/ࢀߟαΠτ
    ❖ ϖʔύʔϓϩτλΠϓ
    ❖ ಈը
    ❖ ϥϯσΟϯάϖʔδ
    ❖ ಈ͘ϓϩτλΠϓ
    ❖ ϦϦʔεࡁΈͷϓϩμΫτ
    

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40. ϦΫϧʔςΟϯά
    ❖ Ո଒ɺ༑ਓɺ஌Γ߹͍ɺͦͷ·ͨ஌Γ߹͍
    ❖ ݱϢʔβʔ / ݩϢʔβʔ
    ❖ ֎෦αʔϏε(ϚΫϩϛϧɺUIScopeɺΰνιʔɺ...)
    

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41. Ͳ͜Ͱ΍Δͷ͔?
    ❖ ΦϑΟεʹདྷͯ΋Β͏
    ❖ ΧϑΣͱ͔
    ❖ ϦϞʔτ
    ❖ ήϦϥ(࿏্ɺެԂɺetc)
    

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42. ͓ྱ
    ❖ ँྱ
    ❖ ͝൧͓͝Δ
    ❖ ੡඼ɺαʔϏεɺϊϕϧςΟ
    ❖ ͳ͠
    

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43. Ϣʔβʔςετ͢Δճ਺
    ❖ 1ਓ໨ͷϢʔβʔͰ33%ͷ໰୊ΛൃݟͰ͖Δ
    ❖ 5ਓͷϢʔβ(85%ͷ໰୊ΛൃݟͰ͖Δ)
    ❖ 5ਓ΍Ε͹े෼
    

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44. ϢʔβʔςετͷྲྀΕ
    ❖ Πϯτϩ
    ❖ ࣄલΠϯλϏϡʔ
    ❖ ࣄલઆ໌
    ❖ λεΫ࣮ߦ؍࡯
    ❖ ࣄޙΠϯλϏϡʔ
    ❖ ΤϯσΟϯά
    

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45. ࢥߟൃ࿩๏
    ❖ ߟ͍͑ͯΔ͜ͱΛ࿩͠ͳ͕Βૢ࡞ͯ͠΋Β͏
    ❖ ࠓԿΛߟ͍͑ͯΔ?
    ❖ ࣍ʹԿΛ͠Α͏ͱߟ͍͑ͯΔ?
    ❖ ͳͥͦ͏ࢥ͔ͬͨ?
    

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46. ෼ੳ
    ❖ ϙετΞοϓ
    ❖ ΠϯύΫτ෼ੳ
    ❖ KA๏
    

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47. ৘ใަ׵ͯ͠Έ·͠ΐ͏
    https://flic.kr/p/6vkTAm
    

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48. ιϦϡʔγϣϯݕূΠϯλϏϡʔ(తͳ΍ͭ)
    ❖ ڭՊॻ௨Γʹ΍ͬͨ/΍Βͳ͔ͬͨࣄྫ
    ❖ ࣦഊࣄྫ/੒ޭࣄྫ
    ❖ ͲΜͳϓϩτλΠϓͰ࣮ࢪ͠·͔ͨ͠?
    ❖ Ͳ͏΍ͬͯϦΫϧʔςΟϯά͠·͔ͨ͠?
    ❖ Ͳ͜Ͱ΍Γ·͔ͨ͠?
    ❖ ֹۚͷݕূ͸ͲΜͳ෩ʹ΍Γ·͔ͨ͠?
    ❖ Problem/Solution Fitͷ൑அ͸?
    

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49. MVPݕূΠϯλϏϡʔ(తͳ΍ͭ)
    ❖ ڭՊॻ௨Γʹ΍ͬͨ/΍Βͳ͔ͬͨࣄྫ
    ❖ ࣦഊࣄྫ/੒ޭࣄྫ
    ❖ ͲΜͳϓϩτλΠϓͰ࣮ࢪ͠·͔ͨ͠?
    ❖ ͲΜͳUVPͰ͔ͨ͠?
    ❖ Ͳ͜Ͱ΍Γ·͔ͨ͠?
    ❖ ͓ྱ͸?
    ❖ 1ճ͋ͨΓԿ෼͘Β͍? λεΫ͸Կݸ͘Β͍ ?
    ❖ ͲͷΑ͏ʹ෼ੳ͠·͔ͨ͠?
    ❖ ୤ϓϩτλΠϓͷ൑அ͸ͲΜͳײ͡Ͱ?
    

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50. άϩʔεϋοΫϑΣʔζͰͷϢʔβʔςετ
    ❖ Ͳ͜Λ࠷దԽ͍ͯ͘͠ͷ͔?(νϡʔτϦΞϧ? ίϯόʔδϣϯ?
    ίΞͷՁ஋)
    ❖ ୭ʹ࠷దԽ͍ͯ͘͠ͷ͔? (ΞʔϦʔΞμϓλʔ? ΞʔϦʔϚδϣ
    ϦςΟʔ)
    ❖ ఆੑͱఆྔͱ΍͸Γ྆ํ΍ͬͨ΄͏͕͍͍ͷ͔?
    ❖ ͜ͷஈ֊ͰͲΜͳϐϘοτΛͨ͜͠ͱ͕͋Γ·͔͢ ?
    ❖ Ϣʔβʔςετ݁ՌΛͲͷΑ͏ʹ෼ੳ͍ͯ͠·͔͢?
    

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51. ϖʔύʔϓϩτλΠϓͬͯ
    ❖ ࣦഊࣄྫ/੒ޭࣄྫ
    ❖ ޻෉ͯ͠·͢ࣄྫ
    

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52. ήϦϥܕϢʔβʔςετͬͯ
    ❖ ࣦഊࣄྫ / ੒ޭࣄྫ
    

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53. ࢥߟൃ࿩๏ʹ͍ͭͯ
    ❖ ͏·͍͔͘ͳ͍ࣄྫ / ͏·͍͔͘ͳ͍ࣄྫ
    

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54. ϦϞʔτϢʔβʔςετ
    ❖ ࣦഊࣄྫ/੒ޭࣄྫ
    ❖ UIScopeͷମݧஊ͸?
    

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55. डୗ։ൃͰͷϢʔβʔςετ
    ❖ ࣦഊࣄྫ / ੒ޭࣄྫ
    

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56. օ༷͝ࢀՃ͋Γ͕ͱ͏͍͟͝·ͨ͠!
    ❖ FaceBookάϧʔϓ: (४උத)
    ❖ DocBase: http://lscafe.docbase.io
    ❖ Ξϯέʔτ: http://bit.ly/lscafe7 (४උத)
    

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