Customer Empathy as a problem solving tool

Ever wondered how to figure out what your customers are prepared to pay for?

Transcript

1. ©
   

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9. YOUR LABEL OUR PRODUCT
   

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19. Key Activities
    Key Resources
    Key Partners
    & Suppliers
    Value Proposition
    Relationships
    Channels
    Customer
    Segments
    Revenue Streams
    Cost Structure
    

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20. Revenue
    Streams
    Cost
    Structure
    Key Resources
    Key Activities Value
    Propositions
    Key Partners Customer
    Relationships
    Customer
    Segments
    Channels
    New Product
    Development
    Customer
    Relationships
    Business
    Infrastructure
    Customer
    Co-creation
    

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21. Revenue
    Streams
    Cost
    Structure
    Key Resources
    Key Activities Value
    Propositions
    Key Partners Customer
    Relationships
    Customer
    Segments
    Channels
    New Product
    Development
    Customer
    Relationships
    Business
    Infrastructure
    Customer
    Co-creation
    

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23. Key Activities
    Key Resources
    Key Partners &
    Suppliers
    Value Proposition
    Relationships
    Channels
    Customer Segments
    Revenue Streams
    Cost Structure
    

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26. Revenue
    Streams
    Cost
    Structure
    Key Resources
    Key Activities Value
    Propositions
    Key Partners Customer
    Relationships
    Customer
    Segments
    Channels
    

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27. Revenue
    Streams
    Cost
    Structure
    Key Resources
    Key Activities Value
    Propositions
    Key Partners Customer
    Relationships
    Customer
    Segments
    Channels
    

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28. Revenue
    Streams
    Cost
    Structure
    Key Resources
    Key Activities Value
    Propositions
    Key Partners Customer
    Relationships
    Customer
    Segments
    Channels
    

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29. Revenue
    Streams
    Cost
    Structure
    Key Resources
    Key Activities Value
    Propositions
    Key Partners Customer
    Relationships
    Customer
    Segments
    Channels
    Direct
    Revenues
    B2C
    Relationships
    

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30. Revenue
    Streams
    Cost
    Structure
    Key Resources
    Key Activities Value
    Propositions
    Key Partners Customer
    Relationships
    Customer
    Segments
    Channels
    1-off vs Recurring $
    No Market
    Recognition
    Competing with
    existing clients
    Reduced
    Economies of Scale
    No current
    advantage
    

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34. What obstacles or challenges does
    the customer have?
    What does the Customer’s
    environment look like?
    What do they hope to achieve
    and how might they measure
    success?
    What Influences the customer?
    What is important to the customer?
    What are their hopes, dreams, fears?
    

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35. What obstacles or challenges does
    the customer have?
    What does the Customer’s
    environment look like?
    What do they hope to achieve
    and how might they measure
    success?
    What Influences the customer?
    What is important to the customer?
    What are their hopes, dreams, fears?
    

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36. What obstacles or challenges does
    the customer have?
    What does the Customer’s
    environment look like?
    What do they hope to achieve
    and how might they measure
    success?
    What Influences the customer?
    What is important to the customer?
    What are their hopes, dreams, fears?
    High St Retailers
    •Jo Malone
    •White Company
    •Crabtree & Evelyn
    •L’Occitane
    

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37. What obstacles or challenges does
    the customer have?
    What does the Customer’s
    environment look like?
    What do they hope to achieve
    and how might they measure
    success?
    What Influences the customer?
    What is important to the customer?
    What are their hopes, dreams, fears?
    High St Retailers
    •Jo Malone
    •White Company
    •Crabtree & Evelyn
    •L’Occitane
    Pollution from
    chemicals in
    liquid soap
    Palm Oil is bad!
    Destruction of
    Rainforest
    

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38. Sustainability..
    Anti-Bacterial..
    

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43. What obstacles or challenges does
    the customer have?
    What does the Customer’s
    environment look like?
    What do they hope to achieve
    and how might they measure
    success?
    What Influences the customer?
    What is important to the customer?
    What are their hopes, dreams, fears?
    High St Retailers
    •Jo Malone
    •White Company
    •Crabtree & Evelyn
    •L’Occitane
    Pollution from
    chemicals in
    liquid soap
    Palm Oil is bad!
    Destruction of
    Rainforest
    Don’t know who
    to trust
    Trustworthy
    Products
    

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46. Revenue
    Streams
    Cost
    Structure
    Key Resources
    Key Activities Value
    Propositions
    Key Partners Customer
    Relationships
    Customer
    Segments
    Channels
    

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47. © 2022
    Simplfy
    

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