Key Partners Customer Relationships Customer Segments Channels 1-off vs Recurring $ No Market Recognition Competing with existing clients Reduced Economies of Scale No current advantage
the Customer’s environment look like? What do they hope to achieve and how might they measure success? What Influences the customer? What is important to the customer? What are their hopes, dreams, fears?
the Customer’s environment look like? What do they hope to achieve and how might they measure success? What Influences the customer? What is important to the customer? What are their hopes, dreams, fears?
the Customer’s environment look like? What do they hope to achieve and how might they measure success? What Influences the customer? What is important to the customer? What are their hopes, dreams, fears? High St Retailers •Jo Malone •White Company •Crabtree & Evelyn •L’Occitane
the Customer’s environment look like? What do they hope to achieve and how might they measure success? What Influences the customer? What is important to the customer? What are their hopes, dreams, fears? High St Retailers •Jo Malone •White Company •Crabtree & Evelyn •L’Occitane Pollution from chemicals in liquid soap Palm Oil is bad! Destruction of Rainforest
the Customer’s environment look like? What do they hope to achieve and how might they measure success? What Influences the customer? What is important to the customer? What are their hopes, dreams, fears? High St Retailers •Jo Malone •White Company •Crabtree & Evelyn •L’Occitane Pollution from chemicals in liquid soap Palm Oil is bad! Destruction of Rainforest Don’t know who to trust Trustworthy Products