LETs Pitch Workshop

Pitch Coaching workshop for LETs Pitch programme.

Transcript

24. • What is the compelling to be solved – describe the customer . • Outline or state of the art. • Identify/profile the customer you cater to.
25. • the market . • does this market change and over time? • is being spent on the problem today: Start with the economics of 1 customer (# of customers) x (% who buy each year) x (avg amount spent annually) = market size . Calculate the Total Addressable Market TAM (top down), Serviceable Addressable Market SAM (bottom up). • Define market share
32. • What are you offering to whom? Product, Service, combinations. • your solution works. • How is the new solution ? • Clearly quantify three or four key you provide, and who specifically realizes these benefits.
34. • What’s your ? Team, relationships, IP, new insight, domain expertise? • Highlight the elements of your technology that give you potential for and as you grow. • of IPR or status of key regulatory approvals.
42. WIN
45. • Use a competitive to reflect the market’s requirements, and where you are compared to your competitors. • Give three key reasons why you are competitors.
46. • Where does your solution in the value chain or ecosystem of your target market? Do you or commonly used technologies? • Do you change business processes or do them the same but better, faster and cheaper? Do you the current value chain or fit into channels?
51. Business - Plan If work else $ ? +
53. • Pipeline of orders or (potential) customers that have expressed interest in your solution and are . • Revenue model & metrics, Pricing, average account size, lifetime value, churn. • Marketing, sales & distribution model, channel partners.
54. • What are the key and that require spending. • P&L, Cash flow, burn rate, break even.
58. • ? • Describe their role relative to the plan, their experience achieving similar results. • Focus on significant, relevant accomplishments for each person. • Who’s missing from the team? Discuss hiring plans. Investors understand that few companies have the perfect team from the start.
62. • are you raising? • What milestone will it get you to? Why is this milestone the ? • Why is this the ? • Post-money of last round. • Amount of cash in the bank. • How much the new money will buy (pro forma burn).
65. “Hi!, What do you do?” “That’s of interest to us! Do you have something I can share with my boss?”
67. Get them
68. “If you want me to speak for two minutes, it will take me three weeks of preparation…… If you want me to speak for an hour, I am ready now.”
71. Tell me More
74. • For ( ) customers, • With the problem of: ( ), • We have a: ( ), • That is like: ( ).
75. • It’s built on: ( : the architecture, unique approach, patents etc), • That gives us an edge with: ( ), over competitors, • That will allow us to: ( ), • Which we are forecasting will generate: ( ).
76. • We’ve accomplished: ( ), • And now we’re looking for: ( ), • So that we can accomplish: ( ).
87. Simplfy