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LETs Pitch Workshop

Simplfy
August 17, 2022

LETs Pitch Workshop

Pitch Coaching workshop for LETs Pitch programme.

Simplfy

August 17, 2022
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  24. • What is the compelling to be solved – describe

    the customer . • Outline or state of the art. • Identify/profile the customer you cater to.
  25. • the market . • does this market change and

    over time? • is being spent on the problem today: Start with the economics of 1 customer (# of customers) x (% who buy each year) x (avg amount spent annually) = market size . Calculate the Total Addressable Market TAM (top down), Serviceable Addressable Market SAM (bottom up). • Define market share
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  32. • What are you offering to whom? Product, Service, combinations.

    • your solution works. • How is the new solution ? • Clearly quantify three or four key you provide, and who specifically realizes these benefits.
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  34. • What’s your ? Team, relationships, IP, new insight, domain

    expertise? • Highlight the elements of your technology that give you potential for and as you grow. • of IPR or status of key regulatory approvals.
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  42. WIN

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  45. • Use a competitive to reflect the market’s requirements, and

    where you are compared to your competitors. • Give three key reasons why you are competitors.
  46. • Where does your solution in the value chain or

    ecosystem of your target market? Do you or commonly used technologies? • Do you change business processes or do them the same but better, faster and cheaper? Do you the current value chain or fit into channels?
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  51. Business - Plan If work else $ ? +

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  53. • Pipeline of orders or (potential) customers that have expressed

    interest in your solution and are . • Revenue model & metrics, Pricing, average account size, lifetime value, churn. • Marketing, sales & distribution model, channel partners.
  54. • What are the key and that require spending. •

    P&L, Cash flow, burn rate, break even.
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  58. • ? • Describe their role relative to the plan,

    their experience achieving similar results. • Focus on significant, relevant accomplishments for each person. • Who’s missing from the team? Discuss hiring plans. Investors understand that few companies have the perfect team from the start.
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  62. • are you raising? • What milestone will it get

    you to? Why is this milestone the ? • Why is this the ? • Post-money of last round. • Amount of cash in the bank. • How much the new money will buy (pro forma burn).
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  65. “Hi!, What do you do?” “That’s of interest to us!

    Do you have something I can share with my boss?”
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  67. Get them

  68. “If you want me to speak for two minutes, it

    will take me three weeks of preparation…… If you want me to speak for an hour, I am ready now.”
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  71. Tell me More

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  74. • For ( ) customers, • With the problem of:

    ( ), • We have a: ( ), • That is like: ( ).
  75. • It’s built on: ( : the architecture, unique approach,

    patents etc), • That gives us an edge with: ( ), over competitors, • That will allow us to: ( ), • Which we are forecasting will generate: ( ).
  76. • We’ve accomplished: ( ), • And now we’re looking

    for: ( ), • So that we can accomplish: ( ).
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  87. Simplfy