IP Assets: A hidden but crucial driver of Company Value

Built to keep or built to sell, it doesn't matter. The difference between your valuation of your business vs someone elses is always a gap to bridge when you need to provide comfort or security for financiers, investors or buyers.
It's hidden as intangible assets and often described as goodwill.
Is it time to make sure your intellectual property is working for you?

Transcript

3. Because....
4. “If you look at the Fortune 500, the value of IP ..ranges between 45% – 75% and also represents the highest growth area in the global economy”
5. “We paid close attention to the value of intangibles during the $1bn takeover of the fluid & power division of us based Textron in 2008”
9. The business enterprise has only two basic functions: Marketing & Innovation…. All the rest are costs.
14. Market Position Knowledge
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