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Designing the design process

Sjors Timmer
October 02, 2011

Designing the design process

Lessons learned from stalking OMA/Rem Koolhaas

Sjors Timmer

October 02, 2011
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  1. freedom to work “You can walk out or you can

    stay the whole night and you can work here. You have a freedom to continue to work.” – Mark Veldman 146 WW
  2. the models “When you have creative minds you get a

    lot of ideas. The luxury product is in the fact that we can actually test all of them.” – Stephanie Akkaoui WW icon
  3. a step further “[A]n overproduction[..]. Because the OMA is really

    looking for a higher level of theoretical input in the project. [...] Oma wants to go a step further in terms of really original ideas, pushing the local context, thinking about architecture.” – Abjihit AY 44
  4. the critic “What the OMA process focuses on is not

    the creator but the critic. In our way of working, the important person is the one who is shown various options and then makes a critical decision.” – Rem Koolhaas DZ
  5. Idea You’ve got the freedom to do what you want,

    but they duty to turn ideas into prototypes. You won’t be told what to make, but if what you’ve made isn’t beautiful, intelligent and innovative you’re not done yet.
  6. cosmos “The design studio does not simply form a microcosm,

    which would explain, give reason to, or reflect the overarching macro structures. It is rather a universe, an entire cosmos.” AY 27
  7. there is no outside “Designers never go ‘outside’; there is

    no outside. Manhattan, Seattle, Cordoba are brought into the office; their life is re-enacted in the studio practice.” AY 85
  8. repeat “Creating requires architects to recollect and to recycle, to

    interpret and to repeat, to redefine and reassemble. In this process of doing this, new ideas spark the designers’ imagination, new shapes emerge.” AY 95
  9. over and over again At first glance there appear to

    be perspex and foam models for dozens of projects - but close up you see they’re all clearly the same site, a masterplan in Moscow, modelled over and over again, with different arrangements and relationships of buildings. 146 WW
  10. much faster “It’s easier with the model and you can

    demonstrate everything in a few seconds, much faster than with a sketch.” – Erez AY 47
  11. the ones that remain “this process [of design critique] makes

    you drop several aspects of the initial design bit by bit; the ones that remain are those that we think are really important.” – Erez AY 34
  12. re- At the OMA, the studio is turned into a

    world in which the solution can mature. Round after round, the world, the model and the idea become stronger and sharper
  13. books “Rather than presenting the main building's concepts and its

    big ideas, a concept book made by OMA restages moments of office life on its pages and re-enacts the main design events that made this building possible.” AY 74
  14. archives “Archiving the models allowed architects to keep the traces

    of creativity for a longer period of time; de-archiving them meant they could rediscover those traces of design invention that time had left intact.” AY 65
  15. eternal seminar “In many ways, OMA functions as an eternal

    architecture- school seminar, with Koolhaas in the role of professor.” DZ
  16. sources Albena Yaneva – Made by the Office for Metropolitan

    Architecture: An Ethnography of Design Daniel Zalewski Intelligent Design – Can Rem Koolhaas kill the skyscraper http://www.newyorker.com/archive/2005/03/14/050314fa_fact_zalewski William Wiles – Inside OMA, ICON 100