SourceKnowledge Media Kit (December 2014) + RunSafe

The marketplace for video advertising.
Reach, devices, formats, tech, benefits, beliefs, and things to come.

Transcript

1. @sknowledgemedia MEDIA KIT DECEMBER 2014
2. The marketplace for video advertising.
3. DESKTOP MOBILE CONNECTED TV
4. 226M UNIQUES IN THE US 22M UNIQUES IN CANADA MAY 2014 TOP 20 VIDEO NETWORK
5. IN-HOUSE TECH TEAM CERTIFIED VAST & VPAID   AD SERVING The marketplace for video advertising.
6. KEY PATTERNS MICRO OPPORTUNITIES BIDDING FLUCTUATIONS The marketplace for video advertising. SMART BIDDER SMART BIDDER ANALYZES OVER 2 BILLION AUCTIONS A DAY CAPTURING THE LARGEST SCALE AND MOST QUALIFIED AUDIENCE, AT A LOWER PRICE THAN THE COMPETITION.
7. The marketplace for video advertising. GEO-ZONE TARGETING DEMO & BEHAVIOR CONTEXTUAL AND SITE RETARGETING DAY-PART F-CAP CREATIVE OPTIMIZATION LOOKALIKE & PREDICTIVE RETARGETING DRIVE ACTION OPTIMIZE MAXIMIZE BUDGET TARGETING
8. OPTIMIZATION DYNAMIC BIDDING 1 First 30 minutes Recency controls ensure you are capturing potential customers while they are still in the market comparison shopping 2 First 24 hours Remaining top of mind during the first 24 hours dramatically increases conversions 3 Time of day By tracking performance hourly, we are able to ensure high share of voice during crucial times of day, when users are pricing options online. CONSTANT OPTIMIZATION BY OUR AD OPERATIONS PROFESSIONALS ENSURES SHARE OF VOICE DURING PEAK CONVERSION PERIODS The marketplace for video advertising.
9. AWARENESS & BRANDING The marketplace for video advertising. 6 CPM CPCV COST EFFECTIVE ACCESS PREMIUM INVENTORY THROUGH OUR MARKETPLACE
10. PRE-ROLL 1 2 3 In-stream video Click-to-play 4 Companion banner available 15, 30 and 60+ seconds 8 The marketplace for video advertising. DESKTOP
11. INTERACTIVE VIDEO 1 2 3 Engage with interactive overlay Share to social & unlock incentives 4 Video and companion 5 Fully customizable 9 The marketplace for video advertising. Scalable DESKTOP
12. 3B 38B 4.7B 7.8B 1.5B 4.7B Total Volume: 60B (30 day video auctions) The marketplace for video advertising. DESKTOP VOLUME
13. VIDEO 1 2 3 Mobile web In-app interstitial 4 Smartphone + tablet Cross-platform 11 The marketplace for video advertising. 5 15 and 30 seconds MOBILE
14. 844M 40M 19M 8.5M 76M 70M Total Volume: 1B (30 day video auctions) The marketplace for video advertising. MOBILE VOLUME
15. 12 The marketplace for video advertising. 1 2 3 Biggest screen in the house Engaged user 4 Average completion rate of 97% Feedback & analytics CONNECTED TV
16. 1 2 3 Standard IAB formats (BB, LB, SS) Static or animated Rich media formats 10 The marketplace for video advertising. DESKTOP BANNERS
17. 2009 Founded 2013 Key Integrations LiveRail SpotX Adapt BrightRoll AdRise Inneractive Google In Q4 2014, SourceKnowledge will launch a self-serve video advertising interface that will allow advertisers to run cross-device video campaigns like never before: Building Tech Ease of use 1 2 3 Transparency Unmatched pricing COMING SOON 2014 Building Interface 2014 Q4 Interface Launch Nexage Pubmatic
18. The marketplace for video advertising. BRAND SAFETY SUITE 96% MORE EFFECTIVE AT ELIMINATING NON-MATCHING TRAFFIC COMPARED TO OTHER LEADING TOOLS CODE-CONTRIBUTING MEMBER OF THE OPEN VV INITIATIVE FOR VIEWABILITY STANDARDS IDENTIFY NON-HUMAN SITES AND TRAFFIC AND DYNAMICALLY ELIMINATES THEM FROM NEW AND IN-FLIGHT CAMPAIGNS
19. CROSS-DEVICE VIDEO
20. For more information, or to request a proposal, please contact: 1-778-819-8554 838 West Hastings, Suite 700 Vancouver, BC V6C 0A6 jason@sourceknowledge.com LET’S WORK TOGETHER www.sourceknowledge.com