SourceKnowledge Media Kit (March 2015)

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The marketplace for video advertising.
Reach, devices, formats, tech, cross-device, benefits, brand safety, self-serve.

Transcript

1. The marketplace for video advertising. 1
2. 207M UNIQUES IN THE US 22M UNIQUES IN CANADA TOP 10 VIDEO AD NETWORK NOV 2014 90% NORTH AMERICAN REACH US AD FOCUS REPORT
3. 60B DESKTOP 1B MOBILE TOTAL VOLUME [30 DAY VIDEO AUCTIONS] 40M MOBILE 3B DESKTOP 844M MOBILE 38B DESKTOP 8.5M MOBILE 1.5B DESKTOP 19M MOBILE 4.7B DESKTOP 76M MOBILE 7.8B DESKTOP 70M MOBILE 4.7B DESKTOP
4. Customized & personalized solutions - Fast and efficient managed service with low overheads - Quick turn around time with no red tape IN-HOUSE AD SERVING & TECH TEAM WHAT IT MEANS FOR YOU… MANAGED SERVICE
5. RTB THE WAY IT SHOULD BE TRANSPARENT & CLEAR REPORTING SELF-SERVE INTERFACE LAUCH PROGRAMMATIC VIDEO CAMPAIGNS LIKE MAGIC HYBRID SERVICE AVAILABLE
6. WE’VE FORMED THE RIGHT PARTNERSHIPS TO MAXIMIZE YOUR CAMPAIGN. SUPPLIERS PARTNERS
7. WE’VE RECEIVED COVERAGE FROM… WE ARE THE #1 FASTEST GROWING TECHNOLOGY COMPANY IN QUEBEC
8. PROPRIETARY TECHNOLOGY
9. SMART BIDDERTM ANALYZES OVER 2 BILLION AUCTIONS PER DAY. IT ALLOWS US TO CAPTURE THE LARGEST SCALE AND MOST QUALIFIED AUDIENCE AT THE LOWEST POSSIBLE PRICE. KEY PATTERNS MICRO-OPPORTUNITIES BIDDING FLUCTUATIONS 16% 1.5X BETTER CLICK THROUGH RATE 3X SMART BIDDER DELIVERS REAL RESULTS BETTER COMPLETION RATE REDUCTION IN ACQUISITION COST UP TO UP TO DIRECT RESPONSE - FINANCIAL SERVICES INDUSTRY COMPARED TO INDUSTRY AVERAGE - CLICKZ REPORT 2013 COMPARED TO INDUSTRY AVERAGE - SMARTINSIGHTS REPORT 2013
10. URL MATCH •  Proprietary domain verification service •  Blocks nested iframes and masked URLs which can prevent ads from being served on correct sites •  Up to 97% more effective than other industry best tools OPEN VV •  Best in class, third party verified technology •  Ensure that campaigns are viewed by human eyes •  Guarantees quality ad viewability •  Works in real-time BOT BLOCKER •  Proprietary bot protection tool •  Detects non-human traffic and sites •  Stops bot impression in real time •  Processes new and in-flight campaigns RUNSAFE MAKES THE WORLD OF PROGRAMMATIC VIDEO BUYING SAFE FOR BRANDS AND ADVERTISERS LOOKING TO REACH THEIR AUDIENCE WITH CROSS-PLATFORM VIDEO. UP TO 97% MORE EFFECTIVE THAN OTHER TOOLS
11. TARGET MEMBERS OF A DEMOGRAPHIC OR COHORT. BASIC TARGETING ADVANCED TARGETING PARTNERS: GEO DEMOGRAPHIC VERTICAL FREQUENCY CAP DAY PARTING DEVICE CROSS-SERVE SEQUENTIAL MESSAGING FIRST PARTY DATA RETARGETING LANGUAGE
12. CROSS-SERVE CAN TARGET A USER ACROSS MULTIPLE DEVICES AT THE LOWEST POSSIBLE PRICE. •  The target demographic is identified for a campaign •  Members of the cohort are targeted across publisher sites and across platforms using first party partner data •  SourceKnowledge’s Smart Bidder wins impressions at the lowest price in real time MATCHING ACCURACY VERIFIED BY DATALOGIX HOW IT WORKS… Source: Datalogix Report, 2014 PARTNERS:
13. SOLUTIONS
14. BANNERS Options: Standard IAB Formats (BB,LB, SS) Static or Animated Rich Media Formats Benefits: Cost Effective Reach PRE-ROLL Options: In-Stream Video | Click To Play Companion Banner 15, 30, 60+ sec. Benefits: Engaged Audience High Completion Rates 3.5x Higher Brand Recall Source: Decipher AWARENESS & DIRECT RESPONSE ADD ONS Guaranteed Audience Integral BUYING MODELS CPM, CPC CPA, CPCV UP TO 1.5X BETTER COMPLETION RATE
15. INTERACTIVE Options: Engaging Overlay Social Incentives Full Customization Scalable Benefits: Drive Key Behaviors (Social, Purchase) Drive & Measure Intent ENGAGEMENT & BEHAVIOURAL
16. Options: Mobile Web In-App Interstitial 15 or 30 Benefits: Engaged User High Completion Rates MOBILE BUYING MODELS CPM, CPC, CPCV CROSS PLATFORM
17. 38M US IMPRESSIONS PER MONTH Benefits: Biggest Screen In The House Engaged User Average Completion Rate - 97% Rich Analytics & Feedback Usually During Primetime CONNECTED TV CROSS PLATFORM 6.7M CANADIAN IMPRESSIONS PER MONTH
18. LET’S WORK TOGETHER. FOR MORE INFORMATION, OR TO REQUEST A PROPOSAL: JASON@SOURCEKNOWLEDGE.COM 1.778.819.8554 WWW.SOURCEKNOWLEDGE.COM 838 WEST HASTINGS ST. (SUITE 700), VANCOUVER, BRITISH COLUMBIA, V6C 0A6