SourceKnowledge Connected TV Intro

What is it? How it works? Audience. Opportunities.

Transcript

1. CONNECTED TV @sknowledgemedia
2. The marketplace for video advertising. @sknowledgemedia
3. CONNECTED TV DESKTOP MOBILE ABOUT US
4. “A TV THAT IS CAPABLE OF STREAMING VIDEO BY CONNECTING TO THE INTERNET
5. 25% CANADIAN RESPONDENTS 61% TV SUBSCRIPTION (Ipsos Reid Online Survey Jan-Feb 2014) CANADIAN HOUSEHOLDS WITH INTERNET-ENABLED WITHOUT A TRADITIONAL (Entertainment Software Association of Canada) TELEVISION DEVICE
6. Consumption patterns are changing. CORD-STACKERS Multiple subscriptions (cable + streaming) CORD-NEVERS Leave the nest and never subscribe to cable CORD-CUTTERS Cancel their cable subscription in favor of streaming options
7. No Clutter Engaged Viewer Lean-back Environment ENVIRONMENT
8. SMALL SCREEN CLUTTER VS.
9. FULL-SCREEN HD
10. HOW DO I SEE AN AD? Watch movies & TV
11. TARGETING & MEASUREMENT Geo Channel Device Day-Part & F-Cap IMPRESSIONS QUARTILE TRACKING COMPLETION RATE
12. OPPORTUNITY to EXPERIMENT and CREATE
13. Brands are already there…
14. Brands can be content creators…
15. Easier than ever BIG SCREEN to get on the  
16. CONNECTED TV DESKTOP MOBILE ABOUT US
17. CROSS-DEVICE VIDEO
18. LET’S WORK TOGETHER 1-778-819-8554 838 West Hastings, Suite 700 Vancouver, BC V6C 0A6 jason@sourceknowledge.com The marketplace for video advertising. www.sourceknowledge.com