SourceKnowledge Media Kit (August 2014)

The marketplace for video advertising.
Reach, devices, formats, tech, benefits, beliefs, and things to come.

Transcript

1. @sknowledgemedia MEDIA KIT AUGUST 2014
2. The marketplace for video advertising.
3. DESKTOP MOBILE CONNECTED TV
4. (May 2014) 22M UNIQUES IN CANADA 226M UNIQUES IN THE US TOP 20 VIDEO NETWORK
5. IN-HOUSE TECH TEAM CERTIFIED VAST & VPAID   AD SERVING The marketplace for video advertising.
6. BIDDER Our bidder analyzes over 2 billion auctions per day to find: Patterns Micro Opportunities Bidding Fluctuations Capturing the largest scale and most qualified audience, at a lower price than the competition. The marketplace for video advertising.
7. DESKTOP VOLUME 1B 12B 1.5B 2.5B 500M 1.5B Total Volume: 20B (30 day video auctions) The marketplace for video advertising.
8. MOBILE VOLUME 800M 44M 7M 3M 27M 25M Total Volume: 906M (30 day video auctions) The marketplace for video advertising.
9. 2009 Founded 2013 Key Integrations 2014 Building Interface 2014 Q3 Interface Launch LiveRail SpotX Adapt BrightRoll AdRise Inneractive Google In Q3 2014, SourceKnowledge will launch a self-serve video advertising interface that will allow advertisers to run cross-device video campaigns like never before: Building Tech Ease of use 1 2 3 Transparency Unmatched pricing COMING SOON
10. Geo Demo & Behavior Vertical Day-Part Device F-Cap TARGETING The marketplace for video advertising.
11. AWARENESS & BRANDING The marketplace for video advertising. 6 CPM CPCV COST EFFECTIVE ACCESS PREMIUM INVENTORY THROUGH OUR MARKETPLACE
12. CPA CPC CPM 7 The marketplace for video advertising. DRIVE ACTION DIRECT RESPONSE TRACK & MEASURE OPTIMIZE COST EFFECTIVE PARTNERS RETARGETING IP TARGETING CONTEXTUAL AND SITE TARGETING   3rd PARTY DATA & AUDIENCE TARGETING GEO-ZONE TARGETING LOOKALIKE MODELING DYNAMIC CREATIVE OPTIMIZATION   SEARCH RETARGETING STANDARD IAB UNITS
13. PRE-ROLL 1 2 3 In-stream video Click-to-play 4 Companion banner available 15, 30 and 60+ seconds BENEFITS: •  Engaged User •  High Completion Rates 8 The marketplace for video advertising. DESKTOP
14. INTERACTIVE VIDEO 1 2 3 Engage with interactive overlay Share to social & unlock incentives 4 Video and companion BENEFITS: Measure brand awareness, purchase intent, completion, CTR, and more 5 Fully customizable Track likes, tweets, other engagements   •      •      9 The marketplace for video advertising. DESKTOP Scalable
15. BANNERS 1 2 3 Standard IAB formats (BB, LB, SS) Static or animated Rich media formats BENEFITS: •  Cost Effective •  Reach 10 The marketplace for video advertising. DESKTOP
16. VIDEO 1 2 3 Mobile web In-app interstitial 4 Smartphone + tablet Cross-platform BENEFITS: •  Engaged User •  High Completion Rates 11 The marketplace for video advertising. MOBILE 5 15 and 30 seconds
17. MOST CONNECTED TV VIEWING HAPPENS DURING PRIMETIME 6M IMPRESSIONS PER MONTH 12M IMPRESSIONS PER MONTH 12 The marketplace for video advertising. CONNECTED TV 1 2 3 Biggest screen in the house Engaged user 4 Average completion rate of 97% Feedback & analytics
18. BRAND SAFETY SourceKnowledge partners only with transparent inventory sources, allowing whitelisting and blacklisting to ensure quality. TARGETING Our data partners get you in front of the audience you want (geo, verticals, demo, interest, intent). CAMPAIGN Real-time reporting – completion rates, click-through rates, interaction, etc. OPTIMIZATION   VIEWABILITY Code-contributing member of the Open VV initiative for viewability standards. OPENVV.ORG The marketplace for video advertising. SK PROMISE
19. CROSS-DEVICE VIDEO
20. For more information, or to request a proposal, please contact: 1-778-819-8554 838 West Hastings, Suite 700 Vancouver, BC V6C 0A6 jason@sourceknowledge.com LET’S WORK TOGETHER www.sourceknowledge.com