SourceKnowledge Media Kit (October 2014)

The marketplace for video advertising.
Reach, devices, formats, tech, benefits, beliefs, and things to come.

Transcript

1. @sknowledgemedia MEDIA KIT OCTOBER 2014
2. The marketplace for video advertising.
3. DESKTOP MOBILE CONNECTED TV
4. 226M UNIQUES IN THE US 22M UNIQUES IN CANADA MAY 2014 TOP 20 VIDEO NETWORK
5. IN-HOUSE TECH TEAM CERTIFIED VAST & VPAID   AD SERVING The marketplace for video advertising.
6. KEY PATTERNS MICRO OPPORTUNITIES BIDDING FLUCTUATIONS The marketplace for video advertising. SMART BIDDER SMART BIDDER ANALYZES OVER 2 BILLION AUCTIONS A DAY CAPTURING THE LARGEST SCALE AND MOST QUALIFIED AUDIENCE, AT A LOWER PRICE THAN THE COMPETITION.
7. Geo Demo & Behavior Vertical Day-Part Device F-Cap TARGETING The marketplace for video advertising.
8. AWARENESS & BRANDING The marketplace for video advertising. 6 CPM CPCV COST EFFECTIVE ACCESS PREMIUM INVENTORY THROUGH OUR MARKETPLACE
9. CPA CPC CPM 7 The marketplace for video advertising. DRIVE ACTION DIRECT RESPONSE TRACK & MEASURE OPTIMIZE COST EFFECTIVE PARTNERS RETARGETING IP TARGETING CONTEXTUAL AND SITE TARGETING   3rd PARTY DATA & AUDIENCE TARGETING GEO-ZONE TARGETING LOOKALIKE MODELING DYNAMIC CREATIVE OPTIMIZATION   SEARCH RETARGETING STANDARD IAB UNITS
10. PRE-ROLL 1 2 3 In-stream video Click-to-play 4 Companion banner available 15, 30 and 60+ seconds BENEFITS: •  Engaged User •  High Completion Rates 8 The marketplace for video advertising. DESKTOP
11. INTERACTIVE VIDEO 1 2 3 Engage with interactive overlay Share to social & unlock incentives 4 Video and companion BENEFITS: Measure brand awareness, purchase intent, completion, CTR, and more 5 Fully customizable Track likes, tweets, other engagements   •      •      9 The marketplace for video advertising. DESKTOP Scalable
12. DESKTOP VOLUME 3B 38B 4.7B 7.8B 1.5B 4.7B Total Volume: 60B (30 day video auctions) The marketplace for video advertising.
13. VIDEO 1 2 3 Mobile web In-app interstitial 4 Smartphone + tablet Cross-platform BENEFITS: •  Engaged User •  High Completion Rates 11 The marketplace for video advertising. MOBILE 5 15 and 30 seconds
14. MOBILE VOLUME 844M 40M 19M 8.5M 76M 70M Total Volume: 1B (30 day video auctions) The marketplace for video advertising.
15. MOST CONNECTED TV VIEWING HAPPENS DURING PRIMETIME 6M IMPRESSIONS PER MONTH 12M IMPRESSIONS PER MONTH 12 The marketplace for video advertising. CONNECTED TV 1 2 3 Biggest screen in the house Engaged user 4 Average completion rate of 97% Feedback & analytics
16. BANNERS 1 2 3 Standard IAB formats (BB, LB, SS) Static or animated Rich media formats BENEFITS: •  Cost Effective •  Reach 10 The marketplace for video advertising. DESKTOP
17. 2009 Founded 2013 Key Integrations LiveRail SpotX Adapt BrightRoll AdRise Inneractive Google In Q3 2014, SourceKnowledge will launch a self-serve video advertising interface that will allow advertisers to run cross-device video campaigns like never before: Building Tech Ease of use 1 2 3 Transparency Unmatched pricing COMING SOON 2014 Building Interface 2014 Q4 Interface Launch Nexage Pubmatic
18. BRAND SAFETY SourceKnowledge partners only with transparent inventory sources, allowing whitelisting and blacklisting to ensure quality. TARGETING Our data partners get you in front of the audience you want (geo, verticals, demo, interest, intent). CAMPAIGN Real-time reporting – completion rates, click-through rates, interaction, etc. OPTIMIZATION   VIEWABILITY Code-contributing member of the Open VV initiative for viewability standards. OPENVV.ORG The marketplace for video advertising. SK PROMISE
19. CROSS-DEVICE VIDEO
20. For more information, or to request a proposal, please contact: 1-778-819-8554 838 West Hastings, Suite 700 Vancouver, BC V6C 0A6 jason@sourceknowledge.com LET’S WORK TOGETHER www.sourceknowledge.com