ALLOWS US TO CAPTURE THE LARGEST SCALE AND MOST QUALIFIED AUDIENCE AT THE LOWEST POSSIBLE PRICE. KEY PATTERNS MICRO-OPPORTUNITIES BIDDING FLUCTUATIONS 16% 1.5X BETTER CLICK THROUGH RATE 3X SMART BIDDER DELIVERS REAL RESULTS BETTER COMPLETION RATE REDUCTION IN ACQUISITION COST UP TO UP TO DIRECT RESPONSE - FINANCIAL SERVICES INDUSTRY COMPARED TO INDUSTRY AVERAGE - CLICKZ REPORT 2013 COMPARED TO INDUSTRY AVERAGE - SMARTINSIGHTS REPORT 2013
iframes and masked URLs which can prevent ads from being served on correct sites • Up to 97% more effective than other industry best tools OPEN VV • Best in class, third party verified technology • Ensure that campaigns are viewed by human eyes • Guarantees quality ad viewability • Works in real-time BOT BLOCKER • Proprietary bot protection tool • Detects non-human traffic and sites • Stops bot impression in real time • Processes new and in-flight campaigns RUNSAFE MAKES THE WORLD OF PROGRAMMATIC VIDEO BUYING SAFE FOR BRANDS AND ADVERTISERS LOOKING TO REACH THEIR AUDIENCE WITH CROSS-PLATFORM VIDEO. UP TO 97% MORE EFFECTIVE THAN OTHER TOOLS
LOWEST POSSIBLE PRICE. • The target demographic is identified for a campaign • Members of the cohort are targeted across publisher sites and across platforms using first party partner data • SourceKnowledge’s Smart Bidder wins impressions at the lowest price in real time MATCHING ACCURACY VERIFIED BY DATALOGIX HOW IT WORKS… Source: Datalogix Report, 2014 PARTNERS:
Rich Media Formats Benefits: Cost Effective Reach PRE-ROLL Options: In-Stream Video | Click To Play Companion Banner 15, 30, 60+ sec. Benefits: Engaged Audience High Completion Rates 3.5x Higher Brand Recall Source: Decipher AWARENESS & DIRECT RESPONSE ADD ONS Guaranteed Audience Integral BUYING MODELS CPM, CPC CPA, CPCV UP TO 1.5X BETTER COMPLETION RATE
House Engaged User Average Completion Rate - 97% Rich Analytics & Feedback Usually During Primetime CONNECTED TV CROSS PLATFORM 6.7M CANADIAN IMPRESSIONS PER MONTH
bracket in English and French Canada. SOLUTION Delivering In-stream 15 second pre-roll with companion banners, SourceKnowledge was able to serve ads to the most relevant audience. 89% COMPLETION RATE (EN) 90.5% COMPLETION RATE (FR) GOAL: AWARENESS
within the 25 – 54 female demographic in English Canada. SOLUTION SourceKnowledge's targeting technology identified cohort members and delivered 30 second pre-roll on desktop to maximize the campaign’s impact. 75% COMPLETION RATE 162 COMSCORE INDEX GOAL: AWARENESS
and achieve a completion rate of 30% or more. SOLUTION Leveraging proprietary RTB technology, SourceKnowledge served In-stream 75 second pre-roll on desktop. 50% COMPLETION RATE 23M IMPRESSIONS DELIVERED GOAL: HIGH VOLUME/LONG FORM
conjunction with the launch of the new Tangerine branding of ING Bank. SOLUTION IAB banners delivered on a CPA basis across desktop, targeting English Canada . Site visitors were retargeted to boost clicks and conversions. 3.88% CONVERSION RATE 0.1% CLICK THROUGH RATE GOAL: DIRECT RESPONSE