Learn from our mistakes (and achievements) experienced while building and launching our two analytics SaaS products: HookFeed and Minimalytics.
Launching 2 Web Apps in 1 Year
DON’T: Get Comfortable
You have one goal:
Build a product people will pay for.
Your time is limited…
Don’t waste any of it.
DO: Assume Year 1 Rev. == $0
You’ll Build it. They’ll Come.
You’ll get Filthy Rich.
It takes time and eﬀort to lock in
recurring revenue. Be realistic and
expand your runway.
DON’T: Overthink Design
Product changes daily
Your design from today won’t be
Save your money
And ﬁnd a designer willing to design
a style guide to set your direction.
DO: Skype with Your Heroes
They’re people just like you.
And they love helping others.
As long as they believe you’re
willing to listen and learn.
Reach out on Twitter.
Make it about them.
Make them feel awesome.
DON’T: Get Distracted by Clients
Client work tends to get in the way
of product work.
Don’t Let It.
Look out for red ﬂags, charge 5x
your normal rates, and try to
productize your consulting.
DO: Accept Client Work
You want to live in a world where
you can work on your own
But you’re not there yet.
Don’t turn away a good client gig…
But stay focused on product.
DON’T: Build 2+ Products
One software product is enough
work to build, let alone market.
You can’t be distracted by building
two diﬀerent products. You think it’ll
be easy for you.
It won’t be. Trust me.
DO: Market 2 Related Products
As you build your list of beta testers,
you should be cross-promoting a
second, related product to the same
It costs you nothing,
and gives you options.
DON’T: Listen to Popular Advice
Common advice is common because
it is how most people believe you
should react to events.
Nothing about what you’re
doing is common.
So be careful who you listen to…
DO: Listen to Other Entrepreneurs
Seek out a support group, a chat
room, a forum. Any place you’re
surrounded by others doing what
you want to be doing.
Ask for advice. Learn from those
more experienced than you.
DON’T: Let Your Health Suﬀer
Create your minimum viable workout.
Do it. Every. Single. Day.
At a bare minimum, go for a walk or
stretch/meditate for 30 minutes.
And eat healthy. You’re only human.
DO: Structure Your Days
Find your most productive time of
day. Regularly do your most
challenging work during that time.
If you work from home, leave. Go to
a coﬀee shop. Go for a walk.
Enjoy your freedom.
DO: Ask Me Anything
I love helping other entrepreneurs.
Find me on Twitter: @SDMattG
I’m Matt Goldman.
I started Small HQ with my girlfriend
and we run two analytics products:
HookFeed and Minimalytics.