device - Lower end device - Flaky internet connection, limited wifi access - Prepaid not postpaid - Data is akin to currency - Apps are not updated - Speaks one of many languages IMAGE: DOREEN FIEDLER/PICTURE-ALLIANCE/DPA/AP IMAGES http://mashable.com/2016/08/19/india-internet-users-post-pc-era/#Kb.QCZZqz5qX
Solution: - Transparency and Control - Show up front how much data you’re going to consume - Show options for changing consumption - Show options to wait for wifi/schedule download
- Flaky, bad network connections Solution: - Design for normal cases will not work - Design for India - Design for offline, make online an edge case - Test in airplane mode
- Flaky, bad network connections Solution: - Design for normal cases will not work - Design for India - Design for offline, make online an edge case - Test in airplane mode
- Test with real user groups in real environments - Think aloud testing - Record and share with team for empathy and awareness - Make it part of process, budget for it - Do it very early, do if often https://asinthecity.com/2013/04/09/recording-mobile-device-usability-testing-sessions-guerrilla-style/