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Powering Proximity - Bluetooth Webinar

Powering Proximity - Bluetooth Webinar

Slides from the Bluetooth SIG Developer Webinar by LocalSocial covering Proximity, Beacons, Issues, Use Cases and Developer Resources

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Sean O Sullivan

May 08, 2014
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Transcript

  1. Powering Proximity twitter: @localsocial blog: blog.mylocalsocial.com 1

  2. 2 Proximity, Beacons and iBeacon The Near and The Now

    Proximity Platforms Why use a platform? What’s in a proximity platform? Issues / Faves Some issues, then some favourite use cases Resources Developer, Company and Conference resources Who are we? LocalSocial Background 1 2 3 4 5
  3. we’re about proximity

  4. Proximity middleware track record at scale (300M phones) Deep proximity

    expertise 4 Impronto ‣ Java/Bluetooth Middleware based on JSR82 standard ‣ Simplify J/B Apps (midlets) ‣ Sold to handset manufacturers ‣ LG, Samsung, Motorola, SonyEricsson ‣ 300M+ shipped LocalSocial ‣ Proximity Platform ‣ Simplify creation of proximity-enabled apps and services ‣ WiFI, Bluetooth, NFC, Low Energy Bluetooth, iBeacon ‣ SDK, API, Cloud ‣ Build out for retail and other verticals ‣ Offers ‣ Locations ‣ ShopZones ‣ Points ‣ Beacons ‣ Analytics ‣ Apps
  5. 5 Proximity, Beacons and iBeacon The Near and The Now

    Proximity Platforms Why use a platform? What’s in a proximity platform? Issues / Faves Some issues, then some favourite use cases Resources Developer, Company and Conference resources Who are we? LocalSocial Background 1 2 3 4 5
  6. The Near and the Now Proximity

  7. The Near and the Now WiFi Bluetooth NFC Tag QR

    Codes Bluetooth Smart Others Technology Proximity
  8. The Near and the Now WiFi Bluetooth NFC Tag QR

    Codes Bluetooth Smart Others User is Nearby User Taps User Scans Signals Technology User in-store User shares Proximity User dwells
  9. The Near and the Now WiFi Bluetooth NFC Tag QR

    Codes Bluetooth Smart Others User is Nearby User Taps User Scans Unlock Collect Share Reward RAOK* Signals Triggers Technology User dwells RAOK = Random Act of Kindness User in-store User shares Proximity Connect
  10. The Near and the Now WiFi Bluetooth NFC Tag QR

    Codes Bluetooth Smart Others User is Nearby User Taps User Scans Unlock Collect Share Reward RAOK* Signals Triggers Technology Analytics Insight Top Customers User dwells Best offers Most shares Busy hours Footfall RAOK = Random Act of Kindness User in-store User shares Proximity Connect
  11. 11 Bluetooth Smart / Beacons / iBeacon

  12. 12

  13. 13

  14. 14

  15. 15

  16. 16 ! Example: Real Estate ! LocalSocial / SavillsOnShow https://www.youtube.com/watch?v=nEMapq1MbV0

  17. 17 1BN ! Beacons deployed worldwide by 2018. Currently, <

    1M, excluding Apple iOS devices. We are here
  18. 18 Proximity, Beacons and iBeacon The Near and The Now

    Proximity Platforms Why use a platform? What’s in a proximity platform? Issues / Faves Some issues, then some favourite use cases Resources Developer, Company and Conference resources Who are we? LocalSocial Background 1 2 3 4 5
  19. 19 LocalSocial In-store engagement platform for Retailers, Merchants and Venue

    owners
  20. Soup to Nuts: Apps, Libraries, API, Cloud CMS, Beacons Product

    Overview ‣ Cloud CMS • Set up Locations / Shops, Welcome Messages, Loyalty Schemes, In- Store Offers, manage beacons, track analytics ‣ Dev Platform • Mobile Libraries (iOS and Android), APIs, Documentation, Template Apps - everything you need to roll your own solution ‣ Apps • iOS and Android Apps - available to be white labelled (download from Play or iTunes to try them out) ‣ Beacons • We provide our own retail-class, production ready beacons • Also support 8+ 3rd party Beacon Manufacturers
  21. 21 Cloud based Dashboard and CMS

  22. Apps iOS and Android, white label ready

  23. + Use LocalSocial Library in your app Configure Locations, Offers,

    Loyalty and more online Install Beacons Deploy, promote, measure 1 2 3 4 Push / Pull Development Platform
  24. 24 Analytics

  25. 25 Proximity, Beacons and iBeacon The Near and The Now

    Proximity Platforms Why use a platform? What’s in a proximity platform? Issues / Faves Some issues, then some favourite use cases Resources Developer, Company and Conference resources Who are we? LocalSocial Background 1 2 3 4 5
  26. 26

  27. In no order… Issues Android Consistency Over Hype Bring on

    the trough! Bad Behaviour Just because you can - doesn’t mean you should! Backlash Privacy, Nordstrom, NSA, “black” phones… Scaling Power, management, control, refresh, firmware,… 1 2 3 4 5
  28. 28 ! Typical deployment

  29. 29 (there is no) Typical deployment

  30. 30 (there is no) Typical deployment (yet)

  31. Propose a phased rollout : phase 1 Overview 31 Development

    Review Site 1 Sites 2-4 ‣ Agree goals for Trial, user base, styles of engagement, metrics ‣ Setup merchant Account, acquire content, test in app ‣ Plan beacon locations, visibility, ShopZones ‣ Development for missing features; internal test ‣ Review & green light ‣ Invite users ‣ Merchandising & visible calls to action ‣ Run / monitor activity ‣ Change offers and rewards ‣ Acquire feedback ‣ Check progress, review goals for following site rollouts ‣ Deploy beacons to stores and test ‣ Merchandising and visible calls to action ‣ Invite users ‣ User feedback and surveys ‣ Analytics review, offer performance, points behaviour ‣ Review overall performance ‣ Positives and negatives ‣ Next steps 4 Weeks 2 Weeks 10 Weeks 1 week
  32. Propose a phased rollout : phase 1 Overview 32 Development

    Review Site 1 Sites 2-4 ‣ Agree goals for Trial, user base, styles of engagement, metrics ‣ Setup merchant Account, acquire content, test in app ‣ Plan beacon locations, visibility, ShopZones ‣ Development for missing features; internal test ‣ Review & green light ‣ Invite users ‣ Merchandising & visible calls to action ‣ Run / monitor activity ‣ Change offers and rewards ‣ Acquire feedback ‣ Check progress, review goals for following site rollouts ‣ Deploy beacons to stores and test ‣ Merchandising and visible calls to action ‣ Invite users ‣ User feedback and surveys ‣ Analytics review, offer performance, points behaviour ‣ Review overall performance ‣ Positives and negatives ‣ Next steps 4 Weeks 2 Weeks 10 Weeks 1 week
  33. Propose a phased rollout : phase 1 Overview 33 Development

    Review Site 1 Sites 2-4 ‣ Agree goals for Trial, user base, styles of engagement, metrics ‣ Setup merchant Account, acquire content, test in app ‣ Plan beacon locations, visibility, ShopZones ‣ Development for missing features; internal test ‣ Review & green light ‣ Invite users ‣ Merchandising & visible calls to action ‣ Run / monitor activity ‣ Change offers and rewards ‣ Acquire feedback ‣ Check progress, review goals for following site rollouts ‣ Deploy beacons to stores and test ‣ Merchandising and visible calls to action ‣ Invite users ‣ User feedback and surveys ‣ Analytics review, offer performance, points behaviour ‣ Review overall performance ‣ Positives and negatives ‣ Next steps 4 Weeks 2 Weeks 10 Weeks 1 week
  34. Propose a phased rollout : phase 1 Overview 34 Development

    Review Site 1 Sites 2-4 ‣ Agree goals for Trial, user base, styles of engagement, metrics ‣ Setup merchant Account, acquire content, test in app ‣ Plan beacon locations, visibility, ShopZones ‣ Development for missing features; internal test ‣ Review & green light ‣ Invite users ‣ Merchandising & visible calls to action ‣ Run / monitor activity ‣ Change offers and rewards ‣ Acquire feedback ‣ Check progress, review goals for following site rollouts ‣ Deploy beacons to stores and test ‣ Merchandising and visible calls to action ‣ Invite users ‣ User feedback and surveys ‣ Analytics review, offer performance, points behaviour ‣ Review overall performance ‣ Positives and negatives ‣ Next steps 4 Weeks 2 Weeks 10 Weeks 1 week
  35. 35 ! Uses: a few Faves

  36. In no order… Uses Greeting Don’t underestimate the power of

    a simple greeting RPRT Offers Harder than we all think Digital Product Information Jewellery, Houses, Cars, … Directions MLB, Department Stores, Airports,… Presence Driver in-cab, child arrives @home, @school, infrastructure 1 2 3 4 5
  37. 37 Proximity, Beacons and iBeacon The Near and The Now

    Proximity Platforms Why use a platform? What’s in a proximity platform? Issues / Faves Some issues, then some favourite use cases Resources Developer, Company and Conference resources Who are we? LocalSocial Background 1 2 3 4 5
  38. 38 ! Some Resources

  39. More information Don Dodge StreetFight BEEKN Works @ Google, Developer

    Advocate, Google Ventures, Investor Covers nearly everything that moves involving HyperLocal Ads, Publishing, indoor advertising, etc. Great Blog - also active twitter @dusanwriter “Be the Beacon” :-)
  40. More information StreetFight PLACE @Launch Beacon From the Street Fight

    Magazine Team (June, SF) Indoor marketing, advertising, positioning conference (July NY) From @Jason and the @Launch Team (June, NY)
  41. More information MobisFera TI Radius http://www.mobisfera.com/ summary-real-cases-close- real-using-ibeacons/ App, Source,

    iBeacon-able, inexpensive, great support SDK, active on GitHub
  42. Obviously not exhaustive… Things to consider Whole solution Cost, ubiquity,

    accuracy, likely changes Privacy One word: Nordstorm! Opt-in, opt-out. What’s best practise? Code of conduct. Data Can you handle, process, manage the data that will flow? Customers Handled poorly, can spook people Trials Timings, customer segmentation, use-cases (simple!) 1 2 3 4 5
  43. Powering Proximity twitter: @localsocial blog: blog.mylocalsocial.com 43