Putting the “User” in UX

To create digital products that truly serve the user, you have to verify assumptions about what those users want. Julie Young serves up easy ways to incorporate first-person user research.

Transcript

1. Julie Young Putting the 
 “User” in UX
2. Let me introduce myself…
3. Image By Kt38138 - File:BlackBerry 8820, BlackBerry Bold 9900 and BlackBerry Classic.jpg, CC BY-SA 4.0, https://commons.wikimedia.org/w/index.php?curid=46704628
4. Image: https://netherregioniii.files.wordpress.com/2012/12/maxine-bright-side.jpg?w=300
5. Is user research missing from your practice?
6. Today we’ll talk about: 
 
 How to add user research at your organization. How to find participants.
7. What is user research? Talking to real-life users of your product or service.
8. Start with information you already have
9. Talk to stakeholders
10. User interviews and observations
12. The goal of user research is… to not only understand the user better, but share that understanding with your project team.
13. Smarter solutions
14. Evidence- based rationale for decisions
15. Create demand for more research
16. Let’s talk about… why you haven’t been doing user research.
17. It’s expensive.
18. It’s time- consuming.
19. It’s difficult.
20. You’ve been getting by without it.
21. Someone else does it. (YAY!)
22. So, how can you make user research happen at your organization?
23. Stop asking for permission.
24. Start small. Be scrappy.
25. Say to your client: “We always talk to users as part of our process…”
26. Say to your project manager: “I’m doing some user research. I’m allocating this many hours of my UX budget to it, and will be done by this date. Is that timeline okay with you?”
27. Deliver.
28. The hard part: Finding people to talk to.
29. Start by asking your client or stakeholder.
35. When your user is a typical consumer. What to do…
36. By Raysonho @ Open Grid Scheduler / Grid Engine - Own work, CC0, https://commons.wikimedia.org/w/index.php?curid=29977188
41. When your user is specialized. What to do…
46. When it’s a sensitive subject. What to do…
48. If you have $$ to burn. What to do…
52. Informed Consent: Tell the user why you’re talking to them, how you’re using their information, and get their consent. ALWAYS.
53. Let’s thank our participants with incentives.
54. Consumer: $1 per minute.
55. Specialized 
 or sensitive: $50-100, 
 but depends.
56. Captives or fans? Discounts and swag.
57. No budget? Be thankful and respectful.
58. A big idea: Let’s all help each other.
59. Stay tuned 
 for Q&A Putting the “User” in UX Julie Young