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ENGAGE2015: Employee Engagement as a Competitive Advantage - Keith Kitani, GuideSpark
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GuideSpark, Inc.
May 12, 2015
Business
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ENGAGE2015: Employee Engagement as a Competitive Advantage - Keith Kitani, GuideSpark
ENGAGE2015: Keith Kitani, CEO of GuideSpark, on employee engagement today.
GuideSpark, Inc.
May 12, 2015
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Transcript
‘Employee Engagement’ as a CompeSSve Edge Keith Kitani
Write one word/phrase that describes what ‘Employee
Engagement’ means to you?
Employee engagement has become today’s HR buzzword with
lots of different definiSons
Employee engagement is not the end. It is the means
to an end.
The End à Business Results
Employee Engagement Affects Key Business Outcomes -‐37% -‐25%
-‐65% -‐28% -‐49% -‐41% -‐41% 10% 21% 22% Absenteeism High-‐Turnover Orgs. Low-‐Turnover Orgs. Shrinkage Safety Incidents PaSent Safety Incidents Quality (Defects) Customer ProducSvity Profitability Source: Gallup
EMPLOYER EMPLOYEES
Your company’s value proposiSon is the foundaSon Core mission &
values Total rewards Great management Meaningful work Trust in leadership Nurturing environment
EffecSve communicaSon is key
Employee engagement is the emo/onal connecSon between a
company and employee that drives measurable business results.
But how do you make it meaningful?
Design a product that works for your workforce 1
None
Highlight the value to employees 2
SimplificaSon 3
None
None
Gefng the informaSon at the point of need 4
4
PersonalizaSon 5
PersonalizaSon 5 78% of CMOs think
custom content is the future of marke>ng 35% of Amazon’s revenue is generated by its recommendaSon engine 75% of users select movies based on Neglix’s recommendaSons
When that connecSon happens…
It’s WIN–WIN
YOU get the compeSSve edge
THANK YOU