ENGAGE2015: Employee Engagement as a Competitive Advantage - Keith Kitani, GuideSpark

ENGAGE2015: Keith Kitani, CEO of GuideSpark, on employee engagement today.

Transcript

1. ‘Employee  Engagement’  as  a  CompeSSve  Edge Keith  Kitani
2. Write  one  word/phrase     that  describes  what   ‘Employee  Engagement’   means  to  you?
3. Employee  engagement   has  become  today’s  HR   buzzword  with  lots  of   different  definiSons
4. Employee  engagement  is  not  the  end. It  is  the  means  to  an  end.
5. The  End  à  Business  Results  
6. Employee  Engagement  Affects  Key  Business  Outcomes   -­‐37%   -­‐25%   -­‐65%   -­‐28%   -­‐49%   -­‐41%   -­‐41%   10%   21%   22%   Absenteeism High-­‐Turnover   Orgs. Low-­‐Turnover   Orgs. Shrinkage Safety  Incidents PaSent  Safety   Incidents Quality  (Defects) Customer ProducSvity Profitability Source:  Gallup
7. EMPLOYER EMPLOYEES
8. Your  company’s  value  proposiSon  is  the  foundaSon Core  mission  &  values Total  rewards Great  management Meaningful  work Trust  in  leadership Nurturing  environment
9. EffecSve  communicaSon  is  key  
10. Employee  engagement  is  the  emo/onal     connecSon  between  a  company  and  employee     that  drives  measurable  business  results.
11. But  how  do  you  make  it  meaningful?
12. Design  a  product  that  works  for   your  workforce 1  
14. Highlight  the  value  to   employees 2  
15. SimplificaSon 3  
18. Gefng  the  informaSon   at  the  point  of  need 4  
20. PersonalizaSon 5  
21. PersonalizaSon 5   78%   of  CMOs  think     custom  content  is  the     future  of  marke>ng   35%  of  Amazon’s  revenue     is  generated  by  its   recommendaSon  engine 75%  of  users  select  movies  based  on   Neglix’s  recommendaSons
22. When  that  connecSon  happens…
23. It’s  WIN–WIN
24. YOU   get  the   compeSSve   edge
25. THANK  YOU