ENGAGE2015: Southwest and Its Employee First Mindset - Katie Coldwell, Southwest

ENGAGE2015: Katie Coldwell, Communication Director at Southwest, on the company's philosophy on engaging its workforce.

Transcript

1. Southwest Airlines Connecting People with Purpose Katie Coldwell @KatieColdwell @SouthwestAir
2. Southwest History
3. Southwest History Today Southwest Airlines is the Nation’s Largest Domestic Airline In terms of passengers carried
4. The Next 40 Years Updated Strategic Plan for Southwest: •  AirTran Acquisition •  New Rapid Rewards Frequent Flyer Program •  Fleet Modernization •  737-800 Series Aircraft •  New Reservations System
6. Our Philosophy
7. Engagement Results “The Business of Business is People.” Herb Kelleher Chairman Emeritus Southwest Airlines •  MeeHng  15%   ROIC  Goals   •  Record  Stock   Prices,  Profits,   and  ProfitSharing   ContribuHon   •  Employee   Turnover  
8. The Purpose of Purpose Why is Purpose Important for Employee Engagement? •  Provides guidance and direction for Employee behavior •  Establishes affinity among the Employees, and gains their commitment and engagement •  Applies focus for decision making as the Company evolves •  Helps all stakeholders understand intent of the Company, especially Employees
9. Our Purpose
11. Employee Purpose
12. Employee Purpose hTp://www.youtube.com/watch?v=eGxMf88I5g4    
13. Measuring Engagement 71% of Employees say “Working at Southwest is a Calling” “Just a Job” “A Stepping Stone in my Career”
14. Working at Southwest is more than a paycheck. WorkPerks
15. Make it Stick 200,000 memorabili a items Leadership Legend
16. Culture of Engagement 15,000 Letters and Care Packages
17. Culture of Engagement
18. Tell the Story •  1.9 Million page views in 2014 •  410,000 SWALife page views so far in 2015 •  3,100 average Pulse Point views weekly
19. Tell the Story
20. Bottom Line
21. Questions?