• You’ll have greater buy-in further on • You’ll build trust within the business that their needs are being considered • You’re team will be more resilient
you’re building really solves the problem before you’re over invested • You’ll get quicker, cheaper insight • You’ll remove frustra5on at building **** no-one wants or can’t use.
• Unnecessary code, func/onality or design • Star/ng more than can be completed • Delay in the development process • Slow or ineffec/ve communica/on • Par/ally done work • Defects and quality issues • Task switching
users (or poten5al users) early and oXen keeps everyone honest • Makes your project ‘real’ - I’m building this for all the people we spoke to who wanted ‘xyz’
business • You’re not another silo! • Free feedback and ideas • Wider interest in what you’re doing (People oXen ask if you can help them try it on their project!)