allowfullscreen="true" allowscriptaccess="always" flashvars="photo_id=12345"/> <script src="http://videos.example.com/resources/um/script/swfobject/swfobject.js"></script> <div id="player" class="embedded-video"> <div class="no-flash"> <iframe src="http://videos.example.com/v.html?photo_id=103770" width="580" height="435" frameborder=0 border=0 scrolling=no></iframe> </div> </div> <script>swfobject.embedSWF("http://videos.example.com/v.swf", "player", "580", "435", "9.0.0", "/resources/um/script/swfobject/expressInstall.swf", {"photo_id": "103770"}, {allowscriptaccess:'always', allowfullscreen:'true', wmode:'transparent'}, {id:'player', name:'player'});</script> SIMPLE FLASH VERSION NOT AS PRETTY JAVASCRIPT VERSION – BUT HANDLES FALLBACK TO HTML5 WHEN FLASH ISN'T AVAILABLE