Think International Online Version

Transcript

1. COMPANIES DON’T NEED TO SUCK AT SOCIAL MEDIA! Presenta(on  made  for  Think  Interna(onal  IV  -­‐  Copenhagen
2. The ways people communicate, work, and organize themselves is fundamentally changing.
3. The ways people communicate, work, and organize themselves are fundamentally changing. And the change is visual. And the change is visual.
4. What makes social media di erent?
5. REACH
6. Social media is decentralized and able to reach all corners of the world. Just look at what has happened lately, #egypt, #christchurch, #libya and #japan.
7. ACCESSIBILITY
8. The means of production for social media is not owned by governments or private organizations. The tools are available to everyone for free or little cost.
9. USABILITY
10. Social media has few barriers as anyone with the ability to use a computer or a mobile phone can create content and be producers of social media.
11. IMMEDIACY
12. Social media allows for instantaneous creation and response.
13. PERMANENCE
14. Unlike traditional media, social media allows for instantaneous editing, sharing or commenting.
15. Ok, so now we’ve established what social media is I’m going to focus on Video and why....
16. Video is the new black
17. Humanizing and how it’s the web
18. Video isn’t going to disrupt corporate marketing some time in the future IT ALREADY IS!
19. VIDEO IS MORE ENGAGING
20. ‣For social marketing, online video is second only to Facebook for % of people using it. (Source: Content Caboodle)
21. ‣Cisco: By 2013 Video Will Be 90 Percent Of All Consumer IP Tra c And 64 Percent of Mobile
22. What’s   that  bright   shiny  light? Don’t be caught unaware...
23. Video can be used for almost anything
24. Now, let’s see what video can actually do for an organization.
25. 17.4% NEWSLETTER CLICK-THROUGH Higher click-throughs in newsletters with video 771.262 Minutes of engagement 10x ENGAGEMENT VIDEO LINK RECORD More popular to click on video link than the next-most popular link in newsletter 112 EMBEDS Number of sites that embed their videos including google.com’s own search engine result page (Source: 23 Video)
26. 1.2B SALES 2010 Zappos’ CEO attributes this success to online video: “Products with accompanying video sell better” 30% Using videos to describe and demonstrate products 8,000 SALES INCREASE CURRENT VIDEOS They feature employees instead of actors or models 50,000 GOAL FOR 2011 Zappos strive to have even more videos next year, and they will need around 10 studios. (Source: Zappos)
27. 3x PRODUCT VIEWS 3 mil Minutes of engagement 2x ENGAGEMENT REPEAT VISITS Double repeats compared with website only visits. Also double dwell times. 23% SALES INCREASE 23% higher basket/check out value 3x product views when supported with video (Source: TubeMogul)
28. CASES
29. Community Building This  danish  Ecommerce  store,  uses  video  as  a  key  sales  tool  by   providing  viewers  with  unbiased  and  engaging  product  reviews.
30. Community Building Community Building They  have  also  have  built  a  strong  community  of  engaged  users,   by  le?ng  them  submit  their  own  product  reviews,  allowing  users   to  build  their  own  social  authority  within  the  community.
31. User Generated Content Carlsberg  gives  their  fans  a  place  to  share  themselves.  
32. User Generated Content Other  viewers  can  then  vote  and  share  the  videos  around  the  web.
33. Demand Driven Content Saxo  Bank  is  trying  to  become  a  thought  leader  and  resource   for  their  customers  and  potenEal  customers.
34. Stakeholder Communication Novozymes  use  video  to  ensure  their  stakeholders,  both  external  &   internal,  get  a  chance  see  who  they  are  and  how  they  do  things.
35. Audience Extension TED  and  their  sponsors  have  realized  that  the  audience  isn’t  just  limited  to  those  people  that  aKend.  
36. Audience Extension
37. Creating Social Objects To  help  determine  which  frames  suit  them,  this  danish   optometrist  allows  customers  to  share  video  with  friends.  
38. Connecting your audience Kilroy  uses  video  produced  by  students  for  students.
39. How do you know if it’s working? ... and how can you keep improving?
40. Visual overview See  all  your  video  assets  &  key  staEsEcs
41. Quantify user engagement Understand  how  your  videosite  is  performing
42. Track clips across the social web See  where  your  video  are  ge?ng  the  most  plays
43. Drill-down reporting Understand  your  videos  performance
44. Drop-o rates Discover  where  in  the  video  people  stop  watching
45. Distribution to all your channels Set  up  your  videosite  to  automaEcally  distribute  your   content  to  your  various  social  media  channels
46. RECAP Video is the new black. ‣Build a community ‣Allow users to create content for you ‣Be a thought leader ‣Engage your stakeholders ‣Extend your audience ‣Create social objects ‣Connect with your audience ‣Measure, analyze and improve
47. Try 23 Video yourself at 23video.com And see how we humanize the web.
48. Gus // gus@23company.com // @ideasoutloud Ste en // ste en@23company.com // @ste entchr